Marketing Insider Group

AUGUST 20, 2019

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. You know it’s going to be a fantastic experience, but nobody else does – yet.

Event Marketing 272

Event Marketing Marketing & Strategy Marketing Strategy Planning 272

Marketing Insider Group

MAY 29, 2019

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, […].

Event Marketing 279

Event Marketing Marketing & Strategy Marketing Strategy Marketing 279

Martech

JANUARY 22, 2025

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. Interestingly, the difference maker for modern in-person events is their virtual component.

Event Marketing 112

Event Marketing Paid Search Agency Companies Advertising Agencies 112

Marketing Insider Group

MAY 14, 2019

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018.

Event Marketing 279

Event Marketing Trends Paid Search Agency Marketing 279

Webbiquity

JANUARY 16, 2025

When evaluating the success of an event, many businesses focus primarily on the number of attendees as a key performance indicator. True success lies in how well an event aligns with business objectives and delivers value to attendees. Did they leave the event with the information they came for? Contributed post.

Customer Satisfaction 183

Customer Satisfaction Loyalty ROI Network Marketing 183

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 321

Marketing Report Event Marketing Stats Paid Search Agency 321

Marketing Insider Group

JULY 22, 2019

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways Use your website as your online home base, augmenting it with […].

Planning 278

Planning Event Marketing Marketing Plans Marketing 278

Marketing Insider Group

APRIL 24, 2019

The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” ” Everyone looked up. Trying […].

Event Marketing 278

Event Marketing Conference Marketing Content Marketing 278

Marketing Insider Group

AUGUST 6, 2019

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.

Event Marketing 279

Event Marketing Planning Content ROI 279

Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay.

Event Marketing 252

Event Marketing Trends Planning Marketing Budget Creation 252

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher.

Event Marketing 252

Event Marketing Trade Show Forrester Conference 252

Marketing Insider Group

DECEMBER 19, 2017

The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’

Event Marketing 268

Event Marketing Best Practices Paper Marketing & Strategy 268

Marketing Insider Group

SEPTEMBER 6, 2017

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. With the technology available […].

Event Marketing 261

Event Marketing Examples Marketing & Strategy Marketing 261

Marketing Insider Group

OCTOBER 21, 2019

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. Your event is not a one-time event.

Event Marketing 253

Event Marketing Marketing & Strategy Marketing Strategy Planning 253

Webbiquity

MAY 20, 2020

How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. Initial Live Events Outlook: Big Budgets, Busy Calendars.

Event Marketing 233

Event Marketing Marketing Budget Creation Planning Peer-to-peer 233

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 357

Tips Co-Registration Microsite Price 357

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

OCTOBER 21, 2024

Sales and events aren’t even on the same page. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event. Thousands of dollars in valuable event content are often left on the cutting room floor.

Conference 116

Conference PR Paid Search Agency Marketing Proposals 116

Stevens & Tate

JANUARY 29, 2025

Product events are a powerful way to showcase your offerings, connect with your audience, and drive conversions. However, managing events manually can be time-consuming and inefficient. Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes.

Marketing Automation Services 78

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 78

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. We will consider the following action points: Plan for Post-Event Resources.

Lead Scoring 357

Lead Scoring Lead Ranking Tips Leads 357

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Sustainability.

Trends 321

Trends Marketing AI Co-Registration Conference 321

Webbiquity

APRIL 8, 2025

Owned content (your brand website and blog) Shared (social) media Earned media (industry press, analysts, associations, partners, vertical sites , influencers) The digital output from event marketing (video, related blog posts, photos from the event, with an emphasis on all socially sharable content pre-, during, and post-event).

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 359

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 359

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. By aligning a new report with an interactive live event, they hope to turn a nagging industry problem into an opportunity for engagement and brand momentum. These steps ensure credible data and create a network to amplify your event.

ROI 118

ROI Research Webinar Metrics Advertising Agencies 118

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Marketing Insider Group

SEPTEMBER 17, 2020

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. Attendee Event Experience. Event Platform and Data Security. What is a Webinar? Lead Generation.

Webinar Metrics 357

Webinar Metrics Co-Registration Conference User-Generated Content 357

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! The Tweetchat Event. Long-Live the Tweetchat!

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Marketing Insider Group

JULY 15, 2020

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. Absolutely!

Sales Qualified Leads 360

Sales Qualified Leads Budget Programs Conference Marketing Budget 360

Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Video Wall for Hybrid Experiences. Fireside Chats.

Conference 352

Conference Webinar Metrics Advertising Agencies Work Management 352

Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience.

Tips 359

Tips FAQ Work Management Paid Search Agency 359

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. Brand visibility throughout the event.

Budget Programs 120

Budget Programs ROI Bandwidth Conference 120

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. So, what should you do if your event is canceled? All’s not lost!

Planning 355

Planning Conference Transparency Paid Search Agency 355

Marketing Insider Group

JULY 16, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event.

Event Marketing 279

Event Marketing Impressions ROI Marketing 279

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%). Finding Alternatives for B2B Marketing Events.

Marketing Report 201

Marketing Report Event Marketing B2B Marketing B2B 201

Martech

AUGUST 29, 2024

Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Book meetings ahead of time Reach out to prospects, connections and customers to connect with during the event. Dig deeper: 4 keys to digital events planning 2.

ROI 124

ROI Tips Conference Outreach 124

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.

Lead Scoring 361

Lead Scoring Lead Ranking Co-Registration Banners 361