Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 273

Planning Marketing Plans Work Management Marketing Management 273

Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 211

Social Media Promotion Creativity Media 211

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 178

Advertising Agencies Tips Paid Search Agency Enterprise Management 178

Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Here are some ways to generate buzz and bring in more business with your online events. Have a clean background.

Buzz 106

Buzz Event Marketing Webcast Lead Ranking 106

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

Marketing Insider Group

OCTOBER 22, 2019

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have to be a massive production to plan and run.

Webinar Metrics 189

Webinar Metrics Planning Content Marketing Content 189

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Apple creates such a buzz with fans that its annual iPhone launch event is “like the Super Bowl for many consumers,” according to an analyst from Wedbush Securities.

Buzz 107

Buzz Marketing & Strategy Barriers Paid Search Agency 107

Webbiquity

MARCH 17, 2021

Influencer marketing: With the right influencer marketing campaigns, PR experts can enhance reputation management strategies, creating positive buzz around the brands they work with. 5) Virtual events become increasingly important. PR professionals need to become adept at discerning legitimate negative reviews from trolling.

PR 283

PR Trends Ethics Public Relations 283

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. If you’re looking to leverage your thought leadership, drive engagement, and increase brand awareness, you’ll want to develop a marketing strategy that gets the most out of the event. to drive revenue from your event.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Zoominfo

JANUARY 28, 2021

We were determined to reproduce that buzz during our first-ever virtual company-wide live New Year’s Eve party — dubbed Henry Schuck’s New Year’s Closin’ Eve — which ultimately lasted ten productive and entertaining hours (imagine the content creation!). Post-Event Review: What Did We Learn?

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Webinar Metrics 127

Webinar Metrics Top of Funnel Planning Advertising Agencies 127

Adobe Experience Cloud Blog

APRIL 19, 2019

So why do so many event marketers ignore it? Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool. Create event videos that drive buzz.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Unbounce

JULY 15, 2020

There’s something special about attending an in-person conference or industry event. The opening keynote that gets everyone in the room buzzing. This year though, almost every single conference and event has been either delayed or canceled. How can you possibly do a webinar that’s as exciting as an in-person event?

Webinar Metrics 145

Webinar Metrics Personalization Landing Pages Buzz 145

Martech

FEBRUARY 13, 2023

Game-related buzz. That said, only 10% of social media buzz related to the Super Bowl spoke directly to the ads. Rihanna buzz. Apple Music, the sponsor for the Rihanna halftime show, certainly gained a lot of attention overall by having such a popular performer take part in the event. Below are the biggest takeaways.

Buzz 93

Buzz Purchase Intent Social Media Youtube 93

PFL

NOVEMBER 2, 2020

Check out the social buzz, awards, and cozy fireside chats. The post #B2BSMX 2020 Recap: Event Highlights You May Have Missed appeared first on PFL. These are the unforgettable moments from the 2020 #B2BSMX Online Experience!

Buzz 116

Buzz Event Marketing B2B Marketing B2B 116

Marketing Insider Group

JANUARY 29, 2020

A great speaker can transform your event from something mediocre into a memorable experience for years to come. But, how do you attract these popular speakers to your next event? Eighty-nine percent of event creators surveyed by event software company Eventbrite said that finding and securing guest speakers was a major challenge.

Conference 255

Conference Budget Programs Thought Leadership Contact Marketing 255

Martech

JANUARY 22, 2025

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. Interestingly, the difference maker for modern in-person events is their virtual component.

Event Marketing 88

Event Marketing Paid Search Agency Companies Advertising Agencies 88

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Since patenting their end-to-end holographic capture and display technology in 2017, Toronto-based company ARHT Media (pronounced “art”) has expanded their presence at events and in other corporate use cases.

Event Marketing 123

Event Marketing Planning Broadcasting Ideal Customer Profiles 123

Webbiquity

APRIL 19, 2018

To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Failure: No Social Media Buzz. Use social media tools to start generating buzz for the event far in advance and let everyone know exactly where your table or booth will be located so they can find you.

Trade Show 195

Trade Show Buzz Work Management Impressions 195

ClickZ

OCTOBER 6, 2020

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. So as hybrid and virtual events become even more popular, we need to make sure we fulfill these needs.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

APRIL 21, 2020

No matter what industry you’re in, there is a buzz surrounding it on social media. Develop Content Topics Based on National Days and Seasonal Events. Examine these days and events and find one that’s relevant to your audience. Seasonal events also can inspire timely topics. Be Your Own Inspiration.

Resources 325

Resources Tips Lead Scoring Lead Ranking 325

Martech

JUNE 26, 2024

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. But you can be tiny and still achieve mighty results with your events. Goldcast.io

Paid Search Agency 100

Paid Search Agency Webinar Metrics Companies Content 100

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 111

ROI B2B Thought Leadership Top of Funnel Thought Leadership 111

Marketing Insider Group

MAY 18, 2020

Brands can also use their official social media platforms to showcase their internal teams’ expertise, including when they present at events, get mentioned in the press, or are part of an industry group. Another way to engage on social media is to use posts to pose questions about topics that are buzzing in the industry.

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. of their total marketing budget to events and exhibiting ( source ). As with any other marketing campaign, the only way to gauge the financial success of an event is to track your ROI. Then, distribute this content to a list of event registrants.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Webbiquity

DECEMBER 19, 2017

A handful of experts, at least, say yes; Facebook’s targeting capabilities now make it worthwhile for promoting content, events, and services. This was one of THE hot trends for 2017, so with increased adoption there’s bit less buzz about the practice for 2018. But for B2B marketers? and one called out WhatsApp.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Marketing Insider Group

MAY 24, 2021

Showcase social media and other posts that created online buzz, such as comments and shares, especially from thought leaders and influencers. Also, attend events where you’ll rub shoulders with video producers who have experienced success, as well as ones where you’ll encounter potential employers.

Paid Search Agency 361

Paid Search Agency Content Marketing Advertising Agencies Marketing Analytics Tools 361

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

Marketing Insider Group

FEBRUARY 8, 2021

Thought-provoking questions and comments on social media can start some buzz around your brand. Use current events that impact your target customers’ industries to extend your reach even further. Unless the event has already been covered to death, sharing your take on an event can demonstrate your brand’s leadership and foresight.

Paid Search Agency 279

Paid Search Agency Top of Funnel Content Marketing Companies 279

Zoominfo

FEBRUARY 25, 2021

As you brainstorm topics, put yourself in the attendees’ shoes to determine what will make the event engaging and memorable. How do you get people to sign up for your event? Your host can create some buzz by making a short video explaining the webinar’s key takeaways. What value will the webinar provide attendees?

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Marketing Insider Group

DECEMBER 17, 2019

It’s not just consumers who are interested in trending news and events. B2B doesn’t need to be boring. Have fun with your marketing, and don’t be afraid to show a little creativity. Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral!

Tactics 263

Tactics B2B Marketing Work Management Planning 263

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. Alright, now the list. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9:

Paid Search Agency 197

Paid Search Agency B2B Marketing Screencast Planning 197

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. Events require extensive planning and preparation in order to meet goals and maximize results.

Conference 187

Conference Planning Budget Programs Tips 187

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Awards and Events. PR is not about creating buzz by crafting a story out of whole cloth. Product launch. Speaking engagements.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Webbiquity

JULY 28, 2022

You may release a teaser email with a sneak preview and priority access to innovative new features in order to generate additional hype for your launch event. Product launch email marketing is highly effective at generating buzz and excitement about new products. This example shows how you can use a teaser email template. Conclusion.

Product 265

Product Effectiveness Template Marketing Automation Services 265

Biznology

JUNE 26, 2018

To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered. But influencer marketing is only secondarily an SEO strategy, it’s primarily a buzz marketing, word-of-mouth marketing, and viral marketing strategy–and tactic as well.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184