What Is Buzz Marketing?

Single Grain

Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. In this post, we’re going to go over everything you need to know about buzz marketing – including when to use it, how to structure your campaigns, and what you can do to maximize results.

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. Be Swift with Post-Event Communication.

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How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. The post How to Market an Event: 15 Event Marketing Tips appeared first on Marketing Insider Group. Event Marketing

What is Newsjacking and how to generate content through the buzz

RockContent

The method consists of taking advantage of a featured event or news to promote a product or even a brand. You promote engagement with your brand in an organic way, attracting potential consumers through an event that your company had no direct relationship with.

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Don’t chase the buzz: why clickbait titles hurt your business.

Biznology

If you are tempted to capitalize on a current, sensational event, use it in a logical and reasonable way. The same sort of thought process can be applied to exploit (legitimately) almost any news event. It is perfectly acceptable to make reference to current events in your titles, even the most sensational or tabloid-worthy. The post Don’t chase the buzz: why clickbait titles hurt your business. Content Marketing blogging Buzz clickbait reputation title

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Five Tips for Creating Memorable Corporate Events

Webbiquity

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). However, planning a corporate event is a challenging, complex undertaking. Five Tips for Planning Memorable Corporate Events.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Before the Event.

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How to Attract and Convert Event Attendees to Leads

DivvyHQ

Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads?

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#B2BSMX 2020 Recap: Event Highlights You May Have Missed

PFL

Check out the social buzz, awards, and cozy fireside chats. The post #B2BSMX 2020 Recap: Event Highlights You May Have Missed appeared first on PFL. B2B Marketing Event MarketingThese are the unforgettable moments from the 2020 #B2BSMX Online Experience!

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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? Event Marketing

Buzz Marketing: What It Is & How to Do It Right

Hubspot

The show’s marketing & advertising team also generated huge amounts of buzz for its final season and successfully sustained it for nearly two years. What is buzz marketing? Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. How Buzz Marketing Can Backfire On Your Brand.

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Three predictions about the future of virtual & hybrid events

ClickZ

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid.

Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. Create a Buzz around your Brand using Social Media’ is part of a series of workshops on online marketing, at the conference ‘Harnessing the Power of the Internet’. There are a limited number of complimentary tickets available for the event.

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5 Ways to Increase Event Engagement

Marketo Events

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. In this blog, I’ll outline five strategies to boost event engagement. Your event marketing strategy is no exception.

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How to Measure Event Marketing Performance and ROI

Marketo Events

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

5 B2B Event Trends to Watch out for in 2020

Jifflenow

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. While we may not be fortune tellers, here’s what our experts strongly believe will take the front seat when it comes to B2B events in 2020. The new buzz word all around is ‘sustainability’.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event. Create an event page on Facebook.

4 Key Strategies to Have Great Turnout For Your First Virtual Event

SmartBug Media

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event.

Hottest B2B Event Trends Alert for 2020

Jifflenow

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. While we may not be fortune tellers, here’s what our experts strongly believe will take the front seat when it comes to B2B events in 2020. The new buzz word all around is ‘sustainability’.

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

Every week features a lively discussion on hot topics in marketing, as well as new events that affect the marketing landscape. B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned? Nowadays, there are countless resources available to marketers with a click of a mouse.

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How to Get a Motivational Speaker to Add Pizzazz to Your Event

Marketing Insider Group

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. One of the best ways to add pizzazz to your event is to find a motivational speaker that will rock the house. Before the Event.

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success. But if hardly anyone knows or cares about your event, it will be a flop no matter how carefully you’ve planned it.

How to Use Twitter Hashtags to Generate Event Marketing Buzz

Hubspot

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Creating a hashtag on Twitter allows for event attendees to connect with each other and discuss your event, which you can then measure and use to gauge the topic’s success. Hashtracking.com allowed HubSpot to follow the effect of conversations surrounding the event. Create your hashtag as soon as you conceptualize the event to get the conversation going early.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Marketo Events

So why do so many event marketers ignore it? Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool. Video clearly is engaging ticket buyers, but many event marketers are too intimidated to use the medium. Create event videos that drive buzz. Event Marketing b2b Consumer

6 Rules for Successful Event Promotion on Twitter

Marketing Insider Group

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Keep the buzz going afterwards as attendees discuss what they learned […]. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow.

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After the Event: Post-Trade Show Questionnaire

Lead Liaison

The amount of business you close from the event is likely the most telling sign of a successful trade show. Another means of evaluation, which is often overlooked, is asking your team what they think about the event, your booth, and your methods. You might be surprised to find some easy changes you could make at your next event to make it even more successful. That way, all you have to do at the end of each event is send them the link to your survey page.

Event Marketing Success: How to Get More Attendees to Your Event

Vision6

However, as COVID-19 quickly progressed from a known virus into a global pandemic, the future of live events was left uncertain. This was the first time we would host EMSA as a virtual event. Get more attendees to our event. Looking to get on top of your event planning this year?

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How to Use Events in Your Content Marketing

Marketing Insider Group

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have to be a massive production to plan and run. Live events don’t have to be huge conferences or trade shows either. Digital events are a cost-effective and easy way to run an event.

Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences. The Rise of Virtual Events. The infrastructure of a virtual event may seem to have a lot of moving parts.

The Significant Impact of B2B Meetings on Event ROI

Jifflenow

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well. Return on the amount that has been invested is a significant indication of the performance of the event. Metrics commonly used to measure Event ROI.

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8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

11 Ways Tech Brands Can Generate Buzz Around New Products

Brandpoint

If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Here are a few tactics you can use (with examples) to generate buzz around a new tech product even if you’re not Apple. It’s much easier said than done, but nowadays anything can generate buzz if it strikes the right chords. Host Your Own Event. Host an event that satisfies that craving and anticipation for the product will follow.

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Beyond the buzz: Going in-depth on Account-Based Marketing

LeanData

People want to better understand the substance behind the buzz with ABM. New-Waterson, the chief marketing officer at LeanData, moderated an event titled “Data Driven Account-Based Marketing Activates Revenue” that also included Terminus Chief Marketing Officer Sangram Vajre and DiscoverOrg Chief Executive Officer and Co-Founder Henry Schuck. “It’s Adam New-Waterson gets asked the same thing all the time: What exactly is Account-Based Marketing ?

Beyond the buzz: Going in-depth on Account-Based Marketing

LeanData

People want to better understand the substance behind the buzz with ABM. New-Waterson, the chief marketing officer at LeanData, moderated an event titled “Data Driven Account-Based Marketing Activates Revenue” that also included Terminus Chief Marketing Officer Sangram Vajre and DiscoverOrg Chief Executive Officer and Co-Founder Henry Schuck. “It’s Adam New-Waterson gets asked the same thing all the time: What exactly is Account-Based Marketing ?

Beyond the buzz: Going in-depth on Account-Based Marketing

LeanData

People want to better understand the substance behind the buzz with ABM. New-Waterson, the chief marketing officer at LeanData, moderated an event titled “Data Driven Account-Based Marketing Activates Revenue” that also included Terminus Chief Marketing Officer Sangram Vajre and DiscoverOrg Chief Executive Officer and Co-Founder Henry Schuck. “It’s Adam New-Waterson gets asked the same thing all the time: What exactly is Account-Based Marketing ?

8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out.

How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events. Event Marketin