Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. This is easier than ever now that many events have digital components that eliminate the need to travel in order to participate.

Marketing AI 352

Marketing AI Enterprise Management Peer-to-peer Best Practices 352

Vision Edge Marketing

JANUARY 14, 2025

Expand Centers of Influence to See Profitable Results In the context of B2B strategy, a COI typically refers to an individual, community, or organization that can sway the decision-making of others, especially within a specific industry or niche. Using this definition allows us to expand the concept to include communities and networks.

Communities 204

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 204

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 326

Webinar Metrics Organization Marketing & Strategy Merchandising 326

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Make Your Events More Accessible.

Event Marketing 335

Event Marketing Planning WOM Paid Search Agency 335

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 318

Marketing Report Event Marketing Stats Paid Search Agency 318

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory. Let’s dive in to learn more!

Enterprise Management 268

Enterprise Management Peer-to-peer Merchandising Network Marketing 268

Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Email: Georgie.Beer@gdsgroup.com.

Paid Search Agency 252

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 252

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 273

Planning Marketing Plans Work Management Marketing Management 273

Marketing Insider Group

DECEMBER 19, 2024

Chief among them is their ability to build a warm, inviting community that customers and other organizations are excited to participate in. Or, imagine a little yarn store that hosts knit-together events every Saturday. Investing in and building your community will enhance your reputation and attract more customers.

Small Business Marketing 144

Small Business Marketing Communities Tips Ad Building 144

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Webbiquity

APRIL 19, 2022

Create a Community of Advocates. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Social media is a great channel for community growth. Aura is a good example of community building with their Facebook group.

Ideal Customer Profiles 342

Ideal Customer Profiles Practices Case Study Case Studies 342

Webbiquity

SEPTEMBER 21, 2021

” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a research report published by FINITE, the global B2B technology marketing community in partnership with B2B digital marketing agency 93x. As noted above, the functionality of virtual event platforms has evolved well beyond old-school webinars.

Research 344

Research Trends B2B Marketing Planning 344

Zoominfo

APRIL 3, 2024

Facilitated through live sessions and exclusive events, the community is designed to hone your skills as an individual contributor or frontline manager in sales, marketing, or revenue operations. We’ve been fortunate to learn from many great technology companies that have built strong communities around great products.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Communities Peer-to-peer 130

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. During its first community outreach, RefiJet established the Culture Club organization.

Paid Search Agency 316

Paid Search Agency Companies Advertising Agencies B2B 316

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Webinar Metrics 127

Webinar Metrics Top of Funnel Planning Advertising Agencies 127

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Personalize Communications. Diversify Event Programming. Diversify Event Programming.

Work Management 348

Work Management Marketing Management Marketing Automation Services Tips 348

Martech

OCTOBER 21, 2024

Sales and events aren’t even on the same page. It’s a familiar scenario for any company that’s ever hosted a large event. Thousands of dollars in valuable event content are often left on the cutting room floor. A unified event strategy where each team had clear, tangible roles and saw their unique value. The result?

Conference 97

Conference Paid Search Agency PR Marketing Proposals 97

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Virtual events and webinars (52%). Executive communications (44%). Embrace hybrid events. Hybrid Events as the Norm.

Marketing Budget 363

Marketing Budget Marketing Budget Creation Budget Programs Research 363

Convince & Convert

MAY 28, 2024

That is why building an engaged community is a critical part of a successful social media strategy , and why it’s crucial to measure it as more than just a vanity metric or follower count. Building an authentic and engaging social media community is the same.

Social Media 127

Social Media Communities Ad Building Media 127

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Choose a language that reflects the local culture to communicate. Plug into your community both online and off. Include local communities in your content. Get Involved in Your Community. Start with Search.

Buyer Personas 359

Buyer Personas SMS Content Communities 359

Marketing Insider Group

DECEMBER 14, 2020

Take a look through your calendars and see if there are any upcoming events or product launches that your audience will be interested in. Connect with Your Community. Content is a great opportunity to open the conversation and invite the community around your brand to engage with you. Source: [link].

Top of Funnel 363

Top of Funnel Lead Scoring Lead Ranking Generation 363

Marketing Insider Group

APRIL 19, 2023

Interactive events, social media, and mobile marketing are other channels that can show a solid return on investment when you execute them well. Events The investment in sponsoring or organizing events is worthwhile as you build a community. Also, be very scientific about your approach and audience.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Trade Press Services Newsletter

OCTOBER 3, 2024

Build a Brand Community Gen Z seeks connection and belonging, even in business. Some opportunities for creating a brand community include online forums, social media groups, and online and in-person events. Create spaces where target audiences can interact, share experiences, and feel “special.”

B2B Marketing 304

B2B Marketing Peer-to-peer B2B Ethics 304

Webbiquity

DECEMBER 31, 2020

There are many ways you can promote your business in the local community, and outdoor advertising isn’t as costly as you might think. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. Billboards.

Promotion 264

Promotion POS Business Paid Search Agency 264

Webbiquity

NOVEMBER 15, 2022

By practicing your writing skills regularly and encouraging your team to do the same, you’ll be able to communicate your brand’s messaging effectively and motivate your audience to take purposeful action. Focus on community engagement. Create a team-centered environment.

Social Media 322

Social Media Work Management Marketing Management Media 322

Marketing Insider Group

SEPTEMBER 20, 2021

Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth. It could be to increase brand awareness, drive attendees to an event, or communicate and interact directly with customers for feedback and support. Upping Your Social Media Game.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Marketing Insider Group

JULY 24, 2024

You’ll want to foster a sense of community by encouraging discussions, responding to comments, and hosting interactive events. You’ll want to foster a sense of community by encouraging discussions, responding to comments, and hosting interactive events.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 296

SendX

FEBRUARY 22, 2021

So use this word if you are looking to build a community, membership program or inviting people for an event. Last Chance: These words should be used as a reminder for an offer that is soon expiring or an event for which RSVP is soon closing. This also works really well if you have a public announcement to make.

CAN-SPAM 335

CAN-SPAM Open Rate Communities Email Marketing 335

InsightSquared

MAY 24, 2019

The revenue operations event of the year, Ramp , is coming up in less than 3 weeks, so get ready! At Ramp, you’ll join our growing revenue ops community and bring back everything you learned to make a direct impact on your business, so you can spend more time improving sales and marketing processes and generating revenue.

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

Marketing Insider Group

FEBRUARY 11, 2021

The events of 2020 shook up the business world in more ways than one. Your local community wants to stand behind you if you support the same ideals they do. What better way to bring together a local community than by shooting some live video? Becoming Transparent.

Marketing AI 364

Marketing AI Trends Paid Search Agency Transparency 364

Marketing Insider Group

APRIL 18, 2023

Through these initiatives, Pachama’s goal is to isolate carbon, enhance biodiversity, and enrich small global communities. Aclima has a featured “newsroom” where they share current industry events and updates. And what’s the best way to get their audience to aid in these initiatives?

Content Marketing 348

Content Marketing Paid Search Agency Content Marketing & Strategy 348

Webbiquity

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B Marketing 344

B2B Marketing Practices B2B SMS 344

Marketing Insider Group

SEPTEMBER 15, 2020

Pop-Up Stores or Event Booths. Pop-ups at local festivals, craft shows, industry events, or marketplaces are an awesome way to engage with your audience. The bank saw demand for human interaction and used it to create a valuable community space. Wearable devices can also: Help attendees navigate the event. It worked! .

Examples 363

Examples Planning Work Management B2B Thought Leadership 363

Marketing Insider Group

NOVEMBER 6, 2019

Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. It’s also about supporting your people and being a positive force for good in your community. Invest in events. Planning an event can seem overwhelming, but it doesn’t have to be a grand affair with a budget to match.

Product 261

Product Planning Paid Search Agency Storytelling 261

Webbiquity

DECEMBER 7, 2021

So, you and I originally met at a BETA Showcase event during Twin Cities Startup Week , and the group over there always does a great job on that. How was that event for you? ? It’s been really exciting to kind of come full circle and get plugged in and involved with the Twin Cities Startup community. Davis: Doing great.

Enterprise Management 266

Enterprise Management Startups Work Management Communities 266

Marketing Insider Group

MAY 13, 2021

Luckily, you don’t have to be famous to build a community of people who love you and what you do. Whether you need to update your social media bio or introduce yourself at a business event, you need to define your brand story quickly and concisely. Use the same vocabulary when speaking at events. Create Relationships.

Personalization 359

Personalization Branding Brand Identity Custom Publishing 359

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Email marketing (outbound, lead nurturing, customer communications). Event marketing (live, virtual, and hybrid). Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363