Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

KoMarketing Associates

OCTOBER 20, 2020

and public relations (3.1) and grassroots and event marketing (2.8). Media Planning and Buying’ and ‘Public Relations,’ meanwhile, also ranked as relatively low in importance for future marketing according to the respondent base.”. Direct marketing and sales (4.6), copywriting and design (4.1) also made the list.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Schubert B2B

MAY 10, 2024

Does your company really need a dedicated B2B public relations strategy? Enhancing Brand Awareness Part of your B2B public relations strategy includes raising your company’s visibility in targeted industry publications, social media and events. Short answer – yes.

Public Relations 62

Public Relations B2B Marketing B2B Thought Leadership Planning 62

Webbiquity

MARCH 17, 2021

The public relations (PR) industry has been under increasing pressure over the past few years. 5) Virtual events become increasingly important. As businesses continue to recover from the effects of COVID-19, online events will retain a big role in marketing and communications. Contributed post.

PR 290

PR Trends Ethics Public Relations 290

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sword and the Script | B2B

NOVEMBER 26, 2024

The top areas marketers plan to invest next year include the following: marketing technology – 54%; direct marketing – 36%; content marketing – 34%; branding – 29%; artificial intelligence – 22%; tradeshows & events – 21%; and public relations – 13%. The sample size was not disclosed (I have emailed the company to inquire).

Marketing Budget 129

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 129

Oktopost

NOVEMBER 14, 2024

Managing the occasional inevitable public relations problem is much easier when you have a recognizable, positive brand image. Salesforce backs this up with events, activities, and a corporate culture that often leads to spontaneous and heartfelt employee advocacy posts on LinkedIn and other social media sites.

Examples 133

Examples Branding Brand Identity Work Management 133

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Event marketing (live, virtual, and hybrid). Of course, the Internet has changed a lot since then. Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

B2BMarketing.net

MARCH 20, 2025

Example: The “6sense 2023 Inspire UK” event sourced speakers primarily from their customer base, leveraging their real-world experiences and success stories to influence potential clients. Employee ambassadors Employee ambassadors were utilized in 50.6% of influencer-focused campaigns. Social promotion (95.4%

Allocation 121

Allocation B2B Thought Leadership B2B Marketing Thought Leadership 121

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy.

Paid Content 337

Paid Content Paid Search Agency Advertising Agencies Planning 337

Martech

FEBRUARY 12, 2025

Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further. AI tools also help analyze and predict event success, identify potential leads and prioritize them based on conversion likelihood.

Marketing AI 123

Marketing AI Work Management Paid Search Agency Marketing Management 123

Biznology

MARCH 15, 2021

Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. In this episode of Messaging on a Mission, we learn not only how they did it, but what they expect events to look like post-pandemic! Creating 5-star events in the virtual age.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Walker Sands

DECEMBER 12, 2024

To remain current, generative engines also tap into ongoing interactions, user feedback, new data inputs, and search engine results, allowing them to adapt to recent events, emerging trends, and fresh information. Technical SEO/GEO : A sound technical website foundation is key to ensuring content accessibility. Reach out to our team today!

Optimization 96

Optimization Lead Ranking Generation Paid Search Agency 96

KoMarketing Associates

FEBRUARY 11, 2021

and public relations (3.1) and grassroots and event marketing (2.8). At the top of the list (5.3) was digital marketing and social media. Direct marketing and sales (4.6), copywriting and design (4.1) were also on the list. At the bottom of the list were media planning and buying (2.9)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Marketing Insider Group

JULY 7, 2021

Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry. The key to effectively leveraging SEO and PR is collaboration. Why Companies Need PR and SEO.

PR 363

PR SEO Lead Scoring Lead Ranking 363

Martech

OCTOBER 16, 2024

Forward-looking statements generally relate to future events or our future financial or operating performance. Media Contacts Jena Sullivan Senior Public Relations Manage Semrush Holdings, Inc. jena.sullivan@semrush.com Lauren Donovan Director of Marketing Third Door Media ldonovan@thirddoormedia.co

Enterprise Management 126

Enterprise Management Work Management Marketing Management Media 126

Zoominfo

MAY 28, 2018

Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth. But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Technical SEO Considerations. So How Does PR Impact Your SEO Strategy? 1. Linking.

PR 194

PR SEO Marketing & Strategy B2B 194

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Here’s what happened. Here’s how Brickstream responded.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Webbiquity

AUGUST 1, 2023

Participation in and promotion of live and online events provides several benefits, from the direct benefit of generating new contacts to social media engagement to SEO-helpful backlinks from event websites. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Navigate the Channel

NOVEMBER 5, 2024

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. RELATED: 5 Ways to Boost and Improve Public Relations The PR landscape has evolved significantly since 2017.

PR 65

PR Trends Public Relations Transparency 65

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Do more virtual events. Virtual events were big before the pandemic, huge during the pandemic, and are now positioned to have a massive influence on marketing forevermore.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sprout Social

NOVEMBER 20, 2024

It also is relevant in public relations, content marketing and event marketing. Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception.

Lead Ranking 103

Lead Ranking Lead Scoring Cost Per Click Process 103

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Thinkers360

FEBRUARY 9, 2025

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

B2B Thought Leadership 109

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 109

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 100

Marketing AI Advertising Agencies Planning Broadcasting 100

Thinkers360

JANUARY 26, 2025

Join Enterprise Lite to work with all of these influencers on Public Relations ! You can also view each thought leaders content by going to their profile on Thinkers360, scrolling down to the Publication section, and then expanding to see all their content, awards, and recognition.

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 98

Marketing AI Advertising Agencies Planning Broadcasting 98

Oktopost

AUGUST 21, 2024

X is for announcements, short-take thought leadership, and public relations. Facebook is the go-to network for event promotion, interpersonal community building, video content, and news updates. LinkedIn is best for long-form thought leadership content and professional community building.

B2B Thought Leadership 106

B2B Thought Leadership Optimization Top of Funnel Thought Leadership 106

RDW Group

NOVEMBER 18, 2024

A guide on how to invite politicians and elected officials to your next big event; identifying their role within it; … The post Inviting Elected Officials and Community Leaders to An Event appeared first on RDW Group.

Communities 98

Communities Public Relations 98

Zoominfo

MARCH 9, 2021

Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

B2B Marketing Directions

JULY 27, 2024

Therefore, she contends, your thought leadership content needs to be available in channels you don't own, such as third-party publications or events. This also means, she argues, that public relations plays an important role in reaching Horizon Scanners.

B2B Marketing 70

B2B Marketing B2B Thought Leadership B2B Marketing Management 70

Webbiquity

AUGUST 1, 2017

” Public relations (PR) firms (interns?) Your outreach will feel more like conversations with friends and less like one of those awkward after-work hours “networking” events. Make It Easy. The simpler the request, the more likely a “yes.” is proud to announce the release of its newest yada yada.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Biznology

JANUARY 20, 2021

She leads Bullhorn’s global public relations, analyst relations, industry marketing, content marketing, social media, strategic thought leadership, events content, and internal communications strategy. This week’s guest is Vinda Souza , Bullhorn’s vice president of global communications.

Public Relations 118

Public Relations Thought Leadership Effectiveness PR 118

KoMarketing Associates

JANUARY 12, 2023

Like KoMarketing, Walker Sands also specializes in creating custom-tailored programs to meet clients’ needs through excellence in public relations, social media, marketing strategy, and branding with world-class creative and a strong technical backbone across demand generation, marketing automation, and web.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

Contently

MARCH 14, 2018

Events are always good for networking, schmoozing, and making the subtle push to turn prospects into clients. The more I researched the event, the more I could see how our vision and strategy fit with the direction of the industry at large. We believe marketers are ready to take the next step in their content journeys.

Content Marketing 158

Content Marketing Paid Search Agency Content Ideal Customer Profiles 158