B2B Marketing Directions

NOVEMBER 7, 2020

Image Source: The Branded Content Project/Borrell Associates Inc. billion on content marketing this year, according to new research commissioned by The Branded Content Project. In mid-2020, The Branded Content Project engaged Borrell Associates Inc. Companies in the United States will spend $63.3

Spending 68

Spending Research Content Marketing Planning 68

Kapost

APRIL 26, 2016

So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches.

Optimization 48

Optimization Wikipedia Tips Brand Identity 48

The Point

MARCH 6, 2013

As a fan of the Maker’s Mark brand (in moderation, of course, and in Manhattans) I followed this story with some interest. In a public letter from the company’s COO and Chairman Emeritus , the executives said: “Your trust, loyalty and passion are what’s (sic) most important. Company’s brand awareness skyrockets. Group hug.).

Social Media 100

Social Media PR SIC Media 100

Marketing Craftmanship

APRIL 19, 2012

Everything Counts in Brand Management. LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Your Friendly CMO.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

DealSignal

NOVEMBER 9, 2022

Grow and affirm brand reputation. Eliminating low-qualified prospects from your list polishes your outreach, establishing quality brand messaging. The more precise your profile of a segment is, the more accurate your messaging can be – leading to an easy boost in conversion rates. What types of lead enrichment data are useful?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Vidyard

SEPTEMBER 18, 2017

Figure out how to break down your brand narrative into a mini-story. “The way people’s [sic] brains are wired, first we remember how something ends, and then we remember how it begins.” For your marketing videos, the same holds true. Are you saving the world by saving customers’ time or money?

Video Marketing 83

Video Marketing SIC Paid Search Agency Act-On 83

Vidyard

SEPTEMBER 18, 2017

Figure out how to break down your brand narrative into a mini-story. “The way people’s [sic] brains are wired, first we remember how something ends, and then we remember how it begins.” For your marketing videos, the same holds true. Are you saving the world by saving customers’ time or money?

Video Marketing 65

Video Marketing SIC Buzz Paid Search Agency 65

Content Marketing Institute

JULY 2, 2018

One loyal reader will do more for your brand than 100 passive glancers. Orwell saw right through this ridiculous writing, a form of writing still practiced today. Orwell called this “pretentious diction.”) Refocus your writing.

SIC 107

SIC Content Paper Storytelling 107

OutboundView

JULY 16, 2020

By “Standard Industrial Classification” (SIC) Code. Our team works with you to build your brand and create market awareness for your business. This is a classification system that may be broken into four-, six-, or eight-digit classifications, depending upon how finely tuned (and how personalized) you would like your message to be.

Marketing AI 36

Marketing AI Best Practices Work Management SIC 36

Biznology

FEBRUARY 9, 2016

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. This is lead generation, not branding. Targeting and List Selection – 50-70% of success. The start of the process is targeting who is likely to want your product or service. 1-10, 11-25, etc.)

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

SWZD

NOVEMBER 29, 2017

Target the best fitting audience segments through your brand awareness and top-of-funnel lead generation efforts, and you will open great opportunities – and close bigger, better deals – later. Industry – Industry is typically classified through two related systems run by the US Office of Management and Budget, the SIC and NAICS.

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Instead create personas of people that buy your solutions or products.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Customer Experience Matrix

JANUARY 18, 2007

The paper has plenty of the usual buzz words (customer advocacy, moments of truth, brand promise) but what stands out is a relatively unfamiliar (to me at least) claim that “emotive attributes…present the greatest opportunity for differentiation in the marketplace.” Click here here for a copy.)

Paper 120

Paper Work Management Marketing Management SIC 120

Webbiquity

JANUARY 10, 2010

but in the end concedes that “Twitter is ripe for experimentation,&# and advises marketers to “be true to your brand personality and ethos and play with this (not so) new tool.&# The 8 worst brands on the world’s hottest microblog by Revolution. Dell Says It Has Earned $3 Million From Twitter by The New York Times.

Twitter 100

Twitter Tactics Tools Tips 100

Customer Experience Matrix

JANUARY 22, 2007

They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.” Why shouldn’t the theater be branded by the retailer rather than the makers of the individual components? This lets them increase sales without investing in added inventory or services.

SIC 120

SIC Cross-Selling Cable Advertising Agencies 120

Biznology

AUGUST 19, 2015

This is closely followed by branding and customer engagement. The first level targeting matrix is usually industry code (SIC or NAICS) and company size. We all know this! But what happens after an individual visits a booth, and has their badge scanned or their information recorded in some other way by the exhibitor?

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Convince & Convert

MAY 9, 2016

“Branding is dead!” ” “Long live branding!” ” Our relationship with the construct of branding is a little sketchy these days. In fact, data from Edison Research’s Infinite Dial study shows that over a third of Americans age 12 and up knowingly follow brands on social media.

Brand Identity 83

Brand Identity Branding SIC Work Management 83

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Martech

OCTOBER 4, 2022

Event marketing, a mainstay of the B2B world, was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects. Brand and sponsor portals.

Enterprise Management 125

Enterprise Management Marketing Management Budget Programs SIC 125

Hubspot

JULY 20, 2012

According to the letter sent by the lawyer, the link from Christine's website resulted in "material financial loses [sic] to the company.". That's a pretty good link, because it has relevant anchor text and the HubSpot domain has some authority in the SERPs -- we create lots of content and our domain isn't brand spankin' new.

Marketing Websites 28

Marketing Websites SIC SERP Domain 28

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. How will removing likes on Instagram impact audience engagement and brand loyalty? Fine artist Peter DeLuce has over 10,000 followers, which he uses to drive brand awareness of his space-themed scenery.

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) IMO, that’s wrong and B2B marketers are missing out on connecting with the real context of their prospects and customers.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Content Standard

SEPTEMBER 28, 2017

To do that in 2018, you need to adjust your marketing budget, reallocate your resources, and invest in your company’s brand. I’m sure you currently allocate resources to branding, branded event giveaways, branded door-openers for your ABM campaigns, and more. To get it, invest in your brand’s purpose.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Allocation Planning 82

WebMarketCentral

DECEMBER 28, 2009

but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool." In this article, Daniel Flamberg explains why he is "stumped and frustrated" by Twitter (maybe he needs to read Jason's post above?)

Twitter 20

Twitter Tactics Web 2.0 Tips 20

markempa

SEPTEMBER 23, 2012

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Find out if they can create lists by both keyword and SIC code, and if they can identify contacts who have purchased products or services that are similar to yours.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

Online Marketing Institute

JULY 31, 2009

VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) For instance, have they come multiple times, hit the download/registration page, but did not submit?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

JANUARY 9, 2017

Startups and big brands alike are embracing the format -- with a few modern twists. Other agencies and brands are feeling out the trend. And the results aren't just funny -- they're also driving real brand awareness and sales. This is the best ad Ive [sic] ever watched, I didnt [sic] skip it. what just happened.

SIC 28

SIC Paid Search Agency Advertising Agencies Examples 28

Choozle

JANUARY 20, 2020

Whether it’s relationship building, branding, or digital advertising, marketers must take diverse approaches to maximize their marketing tactics, especially with B2B marketing. More B2B buyers now expect brands to anticipate their needs and deliver personalized experiences similar to what they’ve experienced as consumers.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Martech Advisor

AUGUST 21, 2019

And when traditional storytellers are slow to adapt to technology and behavioral changes, brand/content marketers must be fast and adaptive in utilizing great UX to garner audiences. And 99% of “Story’s” (sic) are being created, published, and viewed on social media apps.

Storytelling 42

Storytelling SIC Ad Exchange Banner Ads 42

Content Standard

JUNE 25, 2018

In an article highlighting the advantages of LGBTQIA-inclusive companies, the Harvard Business Review pointed out that these companies are able to “harness the insight of LGBT employees [sic] to drive market innovation.” However, brands risk adding to queer invisibility when their approach is too agnostic.

Paid Search Agency 42

Paid Search Agency Communities Ads SIC 42

Webbiquity

MARCH 27, 2013

How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? ” 10 Ways to Promote Your Personal Brand on LinkedIn by iMedia Connection. 13 Brands Using LinkedIn Company Page Features the Right Way by HubSpot. How can companies best use LinkedIn as a marketing platform?

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

AUGUST 21, 2014

Consistency will keep them engaged, build brand awareness, and -- if done right -- help convert them to buyers.". sic] Focus on whether or not you have a story worth telling.". An article on NewIncite had this to say about consistency: "Quality of content and consistency are the most important factors in setting up your schedule.

Blogger 28

Blogger Transparency Best Practices SIC 28

Biznology

MAY 7, 2015

Company or brand press release as part of a news report 14%. Press releases from a company or brand 8%. Branded content sponsored by the brand 4%.

SIC 80

SIC Buy Process Webinar Metrics 80