Conductor

JANUARY 19, 2022

With more than 2 billion active users a month and more than 1 billion hours of videos streamed a day, it’s a popular place for consumers to discover new brands and content. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Martech

JANUARY 5, 2024

Metadata-based searches will be enhanced by AI-powered image recognition capabilities that can appraise and determine the probability of images featuring similar content, allowing your users to discover content in new ways. Content is what drives your DAM and, more importantly, your brand. Get MarTech! In your inbox.

Digital Asset Management 123

Digital Asset Management Marketing AI Work Management Marketing Management 123

BenchmarkONE

OCTOBER 26, 2018

So, your marketing automation software has tagging capabilities, and now you’re flying down your list of contacts, handing out tags like candy at a parade. While frivolous tagging is insanely easy to do (and, we’ll admit, sounds like a bit of fun) this approach can cause big problems down the line. Plan your tags in advance.

Marketing Automation Services 71

Marketing Automation Services Tagging Marketing Automation Automation 71

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. and then generate an ad tag. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature.

Barriers 127

Barriers Brand Identity Branding Content 127

FMG Suite

APRIL 25, 2024

According to HubSpot, the platform is 277% more effective at generating leads than other social media platforms. Start With An Optimized Profile Your profile will act as the foundation of your brand on social media. Tell a story here instead, showing how your experience, goals and brand come together. Why LinkedIn?

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. The top five brands for 2019 were: Whole Foods. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

FEBRUARY 6, 2024

Affiliate sales support independent publishing Before creating your page’s primary image, make sure to search for your target query on a mobile device to see which images are currently showing up in search and what kind of a signal they may be sending to a user. as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. It’s content created by others—not the brand. You already have UGC!

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Journey stage tagging. Product and service tagging.

Digital Asset Management 115

Digital Asset Management Personalization Enterprise Management Tagging 115

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for maximum effectiveness.

Ads 83

Ads Mobile Advertising Marketing Management Tagging 83

Navigate the Channel

DECEMBER 15, 2023

Enhanced Brand Visibility : Effective content marketing can significantly boost your brand’s visibility in search engine results and across various online platforms. Lead Generation : High-quality content can attract leads and potential customers, nurturing them through the buyer’s journey.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Martech

NOVEMBER 21, 2023

A DAM] can actually serve these assets to all the different locations where your users need those digital assets, whether we’re talking about social assets, your CMS, or other pieces of technology where these assets should travel.” In the column “field name” the asset name is related to the brand to which the asset belongs.

Digital Asset Management 103

Digital Asset Management Work Management Marketing Management Tagging 103

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. It’s critical to track how well your brand awareness campaigns are running. Ask yourself critical questions like: What social channels are driving the most new users to my website?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. Dig deeper: Why we care about social media marketing: A guide for brands: Get MarTech!

Paid Content 104

Paid Content Campaigns Allocation Marketing AI 104

SmartBug Media

APRIL 15, 2024

Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). We kept learning and refining as SEO eventually shifted to organic keyword use, backlinking, and meta tags, leading to better value that helped readers and search engines understand content relevancy. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

SmartBug Media

JANUARY 20, 2023

Anytime you use photos, make sure you don’t forget alt tags. Alt tags for images provide a text description of an image for users who have images turned off in their email client or for users with visual impairments. Let creatives build your brand, and understand that it’s not just about your logo.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. According to Instagram, a staggering 44% of users shop on the platform weekly. Why Instagram shopping should be a top priority for ecommerce brands. How does Instagram shopping fit into your social media strategy ?

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Martech

JULY 6, 2023

The integration is designed to allow users to “chat with their data,” using natural language to query data. Yext Content uses AI to improve automated data cleaning and content-generation workflows. is an AI-based video generation and analysis tool. Mixpanel added OpenAI’s GPT-3.5 Turbo to its event analytics platform.

Marketing AI 117

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 117

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. million user videos created in only two days.

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Aura Copilot provides content description and tagging recommendations. Innervate updated its AI-powered Digital Asset Management (DAM) solution.

Digital Asset Management 117

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 117

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

FMG Suite

APRIL 25, 2024

Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Question 2: What are some hashtag best practices?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. And the users whose posts garner the most reach and engagement are those who know how to provide the LinkedIn algorithm with content it’ll reward.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

Facebook 114

Facebook Examples Brand Identity Branding 114

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance 2.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

RebelMouse

FEBRUARY 21, 2024

With our AI headline generator tool , you can create enticing, click-worthy titles for your articles, product pages, social media captions, content tags, and more. RebelMouse’s AI-powered tools help you save time searching for what you need to support traffic-generating content. Follow these steps to create a custom AI tab: 1.

Generation 52

Generation Customer Satisfaction User-Generated Content Tagging 52