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The art of writing the perfect blogger pitch


Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011


Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines?

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Trending Sources

Fulfill your resolution to blog in 11 steps


A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? That was the voice of many of my bloggers at one time or another.

How to Build the Ultimate Online Newsroom


by TomPick and guest blogger Maria Verven. Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two.

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

With the advent of Facebook Instant Articles and live video, a new set of stars will probably emerge on Facebook content channels, too. What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012


What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

Inside a Social Media News Release


Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release.

Best Web Presence Optimization Guides and Tips of 2010


and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). and how to leverage Flickr through blogs, articles, Facebook and other tools. Post it to the Facebook Wall.

Blog your way into a book deal


It is my great honor and privilege to introduce to you the next blogger-turned-children’s-author,” the publishing world will probably call him a first-time author rather than someone who has been laying the groundwork for over seven years now.

Social media success demands talent above technology


However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. Hire and train people based on their ability to write and their ability to connect and engage people — who like people and care about personal, human, relationships.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer.

A good reputation online is an essential marketing strategy


The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr,, LinkedIn, Blogger, TypePad ,, YouTube , Slideshare, or your own blog.

Do you have a handle on your online reputation?


Why not set up a blog on, Blogger, Typepad, Tumblr, and Posterous? Why not join Google+ and Facebook , create a profile as well as a Page? Are you sharing them publicly on Flickr, Picasa, and on Facebook and Google+? Any Press is Good Press (Until it Isn’t).

The best online reputation defense is a good offense


The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch.

Finding the right “authenticity level” for your brand

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No name, no personality, no smiling face. Personal. To me, human content builds empathy and connection by offering a glimpse of your personality. Here’s an example: A blogger from Sweden posted a photo of his office set-up. Your personal lessons can instruct and inspire.

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Fill in your entire social media timeline backlog


Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like.

27 (of the) Best Social PR Guides and Tips of 2014


Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. What Journalists Really Think Of Your Press Release by Forbes. Press Release Rankings: Slammed by the Panda?

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A Tale of Two Websites: Good/Bad Content

Writing on the Web

Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? You have to grab his attention by speaking to his most pressing and compelling desires. One is personal: it talks about a real person and what he reports.

Does corporate storytelling work? Some mega-brands say no.

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This was a post by blogger and entrepreneur Adam Kleinberg disagreeing with Coke’s marketing strategy. In a Digiday post, associate editor Shareen Pathak reported that the big factor in Journey’s storytelling failure was Facebook. By Mark Schaefer.

Earned Media: What It Is & Why You Want More of It


The digital era brought a brave new world of options and ways to spend: search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. Figure out what your story is, then reach out to the press and pitch it. Get bloggers to feature you.

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The 28 Best Influencer Marketing Tools


Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results.

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20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. That’s the type of person you need to be hiring in 2016. ~ Ian Cleary, Award Winning Tech Blogger on RazorSocial , @ IanCleary.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

As mentioned, high-profile influencers like authors and speakers may work through an agent, so make sure you are going to the right person. Personally, I’ve often found that simply using a high-profile author or speaker’s contact form on their website gets my query to the right team member.

83 Exceptional Social Media and Marketing Statistics for 2014


What do 73% of reporters say press releases should contain? The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). This one may surprise you: Google+ actually averages more visits per month than Facebook.

7 Takeaways From Cision’s ‘State of the Media’ Report


To address that distinction, Cision , a communications software company, recently conducted a survey of 346 journalists, bloggers, and influencers, and combined it with the data from its internal research team. Press releases still have value.

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Influencer marketing tools of the trade


Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. We’re off to the races!

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20 Examples of Social Proof in Action


Readers remember press mentions featuring company logos more than press mentions featuring quotes. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities.

The Nifty 50 Top Women of Twitter for 2011


Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull.

3 More Critical Roles that Need SEO Skills


Rather, every person in digital media production needs to know how their work affects search effectiveness. At minimum, press releases and other media relations assets need to use the right keywords and URLs they list within them. Panda and Penguin.


10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube).

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Why You Should Be Happy Before You Blog

Writing on the Web

Get a picture of the person reading your blog, in your mind’s eye. Now I have a daily blog on Facebook where I post original happiness quotations with over 4,700 fans. Blog this on Blogger. Share this on Facebook. Three Keys to Blogging When you Are Happy.

Search Traffic Declining? You’re Not Alone (and What to Do About It)


Go beyond the “big three” social networks (LinkedIn, Facebook, Twitter) and check out avenues for sharing like exploreB2B , Quora , Scoop.It , and for blogs specifically, Triberr. •

How Social Media Turned a Brand Into a Revolution

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As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.”.

3 Tips for Better Blog Writing

Writing on the Web

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. Three great tips to keep in mind for your blogging strategies: Show personality. I don’t know any successful blogger who doesn’t struggle with these three things. Blog this on Blogger.

4 Business Blogging Lessons From Google's Chief Blogger


This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. Some are personal (ie an executive writes it), some are collaborative. Karen Wickre is a long-time business communicator, wordsmith & media specialist. Karen grew up in Washington D.C.

Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. We tend to forget that a conversation is not simply one person talking, then the other.

The 3-Step Guide to Better Blogging

Modern B2B Marketing

It’s no longer enough to throw up the occasional press release. For example, Marketo’s “areas” might be: marketing automation, email marketing, personalization software , content marketing, etc. This will help you think of topics when you’ve got a bad case of blogger’s block.

12 (of the) Best Guides to Marketing on Pinterest of 2013


Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Compare that to the longevity of StumbleUpon (up to 17 days—but with a high bounce rate), Facebook (three hours) or Twitter (18 minutes, on average) updates. Pressed for time?

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90 Tips to Make Your Blog Rock

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Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows.

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