Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

Outreach 140

Outreach Blogger Media Advertorials 140

SmartBug Media

FEBRUARY 25, 2020

Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. If the press announcement is that a company executive is speaking at a major industry event (INBOUND, for instance), you can interview that executive about their experience and key takeaways from the event.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. You can also practice social selling and build the personal relationships that eventually lead to sales. First, it allows you to borrow the audience and the authority of the other blogger or podcast host.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sprout Social

JANUARY 24, 2024

One person can see a post multiple times, so the impressions will always equal or exceed reach. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. The Pulse Survey revealed one-third of marketers track press or media mentions related to influencer campaigns.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

seo.co

JANUARY 31, 2023

Scaling your link building to the point that you receive daily, quality inbound links from other bloggers can take years. This reminds you to personally follow up. This can be done through guest blogging, press releases, RSS feeds, social media syndication, and more. The options are endless.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Optinmonster

FEBRUARY 11, 2024

Get Bloggers to Review Your Product As I mentioned earlier, offering free accounts in exchange for reviews from influential bloggers can be another way to get the word out about your product or service. Offer competitive commissions to attract bloggers and influencers in your niche.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Biznology

MAY 2, 2017

Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Outgrow

OCTOBER 7, 2021

Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. 8 Distribute Press Releases and Create a Press Kit. With press releases, you stand a chance to pop up in Google search when someone’s looking for more information about your brand. Personalization is the Real Deal.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. You knew that you had us—we personally were going to go and obsess over saving your company money—and it was small enough scale and they had backups, that it was okay to do it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. Blogger — A free Google product, Blogger has been around since 1999 and has been credited as being a game-changer in the online publishing space. Blogger provides simplicity, easy-to-use templates, and can be linked with all of your Google accounts.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

SEPTEMBER 2, 2019

The best way to learn more about the app, its user base, and the type of content that engages audiences is to start producing your own posts on a personal or business account. Even I -- a social media-obsessed millennial blogger -- had trouble figuring out how the heck it worked when I first logged on last year. How to Post on TikTok.

Press 101

Press Profiling Social Media Video Marketing 101

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Scoop.it

OCTOBER 27, 2022

If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. As a service-based business, you’re always pressed for time — so what better way to alleviate some pressure than to supplement with curated content? Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

Hubspot

MAY 18, 2015

If the study centered on personal blogs, I’d understand. This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. So if you’ve pressed “pause” on your blogging effort, it’s time to push “play” instead. But corporate blogs?

Blogger 28

Blogger Video Marketing Dwell RSS 28

Contently

DECEMBER 2, 2021

Focus educational content on emerging fields like cryptocurrency, not just personal finance. Naturally, that early success led to a lot of copycat content, particularly in personal finance. Personal finance guides popped up on lifestyle sites. And tons of bloggers began offering their budgeting hacks.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. About our guest: Mickie Kennedy founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire – all with a personal touch. Obtaining the right media coverage to help boost your small business.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. One positive aspect of this marketing strategy is that sources of this word-of-mouth advertising are mostly personal. Everyone was so excited as to how successful the launch was.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Contently

JUNE 24, 2021

Focus educational content on emerging fields like cryptocurrency, not just personal finance. Naturally, that early success led to a lot of copycat content, particularly in personal finance. Personal finance guides popped up on lifestyle sites. And tons of bloggers began offering their budgeting hacks.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. The CPJ is made up of a group of global experts who follow, monitor, documents, and take action on violations of press freedoms. . Fourth Estate. Nieman Lab.

Organization 104

Organization Press Ethics Thought Leadership 104

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. Your blog is your place to be YOU; to be a real person. They want more of YOU. Keyword Research/SEO. Social Media.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Optinmonster

FEBRUARY 13, 2023

Partnerships with bloggers and influencers can be another effective way to get your product in front of more people. For example, if you self-publish a romance book, look for book bloggers who enjoy reading romances instead of those who specialize in another genre like thrillers.

Product 66

Product Tips Work Management Digital Marketing Funnels 66

nDash

JULY 13, 2022

Deliverables include on-brand copy for emails, digital and print ads, blogs, SEO-optimized landing page copy, product copy, press releases, and more. Melissa Smith : Ghostwriter For Hire, Fiction Editor, Novelist, and Blogger. My specialties lie in long- and short-form fiction, romance, and personal essays.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. An impressive 84 percent say online reviews are just as trustworthy as personal recommendations. Press releases are a time-honored tool of public relations , and they can be used in this way. Not every hired blogger is misrepresenting the truth, but some are.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Writing on the Web

JANUARY 16, 2013

Here are some ideas for new blog content for the New Year: Guest bloggers – having a guest blogger can breathe new life into your blog. Guest bloggers offer a fresh perspective and new topics. Consider asking a guest blogger to contribute a whole series of posts rather than just one. Top 10 Topics for Your Ezine or Blog.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Convince & Convert

JANUARY 19, 2011

Here’s your law school 101 lesson: It does not matter what medium is used to make defamatory statements about a person. Therefore, perhaps each user of Twitter is a blogger. Some courts have held that bloggers are the equivalent of journalists, and therefore have certain protections afforded to members of the news media.

Blogger 117

Blogger Advertising Agencies Twitter Advertising Mediums 117

Engagio

NOVEMBER 20, 2017

These insights ensure that each interaction is completely customized and personalized for that account (and ideally the person). Press releases. Financial press. Influencers and bloggers. Tier 2: Medium-depth research. In general, researchers are resourceful people who quickly become black-belts in Google.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Moz

MAY 24, 2020

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). I refuse to deal with bloggers who don’t take themselves seriously. Why is your About page so important? It is often an entry page.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Convince & Convert

JULY 23, 2012

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. The more important good is that this gives the players a voice… especially in a league like the NFL where showcasing individual personality is met with financial punishment. New Media Entities are Born.

Social Media 133

Social Media Media Blogger Television marketing 133

ConvertKit

JULY 7, 2021

Gabby is not a “stay there” kind of person. She was terrified of flying by herself, afraid of not knowing the language, and fearful of being the only Black person she’d see on the trip or in the country (she was). Next, she took a short press trip to Savannah, Georgia. With her dad in the military, Gabby moved often as a kid.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Outgrow

SEPTEMBER 8, 2022

There’s a site called about meet, if you’re doing a disservice to a person that will work well. So if you’re just some random blogger or website, may not get accepted, because they may not consider it a reliable site, and you can get a lot of those for cheap. So really depends on what your press release is about.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Pinterest is the marketing flavor du jour.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

Content Standard

APRIL 28, 2017

1 : computers : a website that contains online personal reflections, comments, and often hyperlinks, videos, and photographs provided by the writer; also : the contents of such a site. A blog is a vehicle for personal reflections and commentary. Merriam-Webster didn’t let me down: Definition of BLOG. The corporate blog?

Blogger 77

Blogger Advertising Mediums Domain Custom Publishing 77

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. Over 2 million blog posts are published each day. MyBlogGuest. FollowerWonk. Google Alerts. Little Bird.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

B2B Marketing Traction

MARCH 13, 2012

Follow other bloggers in your space and make note of what they write about. Company news and announcements – some businesses post their press releases and announcements in their blogs. People buy from people they like, and blog posts that feature how you give back is a plus for your company personality.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100