Remove Blogger Remove Content Remove Google Remove Persona

Would you erase yourself from Google search results?

grow - Practical Marketing Solutions

In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including: E rasing yourself from Google. There are also some profound implications for marketers and content creators.

The New Social Buyer Ecosystem

Tony Zambito

" Content Marketing: “The term, content marketing, I am seeing here and there.    The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.  Image via Wikipedia.

Trending Sources

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

A blog may be your most prized content marketing asset (aside from email marketing, of course), and in some cases, blogs can blow up into businesses of their own accord. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

7 Ways Google Changed in 2013, and How it Should Affect Content Creation

Writtent

To help you refine your approach and optimize your content creation appropriately in the new year, we’ve looked back over the past 24 months of Google’s updates: 1. Google Authorship Shakeup. Turns out that Google Authorship is not really a given any longer.

7 Ways to Create More Interesting Content for Your Blog

Act-On

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts. Here are seven strategies for generating more engaging and effective content.

17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

The Ultimate Collection of Free Content Marketing Templates

Hubspot

I joined HubSpot in September 2011 as a blogger. My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing. Download our full collection of free content marketing templates here.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Research is important as it can provide insights into content trends and how we can improve our content to generate better results. Content marketing strategies.

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How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Blog this on Blogger.

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Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? Remember your buyer personas?

Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

There are over 27,000,000 pieces of content being shared every day, but did you know that 60-70 percent of content produced by B2B marketing goes unused? One of our biggest challenges is to create and deliver content that people actually want to consume.

Can Your Brand Monetize Web Content Without Serving Ads?

Content Standard

A great content marketing strategy requires time, energy, and sometimes significant resources. You know that content is something that generates long-term ROI, but your team has tasked you with coming up with some immediate ideas—and you’re stumped.

Why Quality Content is the Core for Any SEO Strategy

Writtent

Is quality content the backbone of your SEO strategy? Shabby content doesnt engage readers. So do search engines like Google, Bing, and Yahoo  Google in particular. SEO Strategy: What Is High-Quality Content? Qualitative content is fresh and informative.

10 Ways to Make Your Content More Fun to Read

Hubspot

"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. Even companies in "boring" industries need to create content.

What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?).

17 Ways to Succeed in Viral Content Marketing

Writtent

Every marketer’s dream is to create a piece of viral content. People share content that makes them feel a certain way. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty.

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The 28 Best Influencer Marketing Tools

Webbiquity

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Google Review Count: 55,200. Google Review Count: 46,800.

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How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content loading.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can paid and organic content promotion channels be used together most effectively?

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How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content loading.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Don’t solely rely on sharing titles to promote your content on social media.

Why Marketers Need to Rise Above the Deluge of Crappy Content

Hubspot

When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. The Content Marketing Deluge. The content trickle is not yet a flood. Here's why: 1) More markets are discovering the power of content.

Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Invest in smarter visual content assets, which are mobile-optimized, relevant or real-time, and potentially gamification elements.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” Write and create relevant content for them. Modify your e-mail templates to fit your content. CONTENT BACKED BY DATA.

11 Ways to Come Up with a Rocking Content Marketing Strategy

Writtent

If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world.

B2B Inbound Marketing 101: The Foundation of Your Content Marketing Plan

Leadspace

My colleague Damon featured me on an episode of our podcast, Leadspace Radio , discussing how to create a content marketing plan for a B2B startup. One of my key pieces of advice is to create content once and adapt it for as many media as possible. Marketing content marketing

5 New Year’s Resolutions for Marketers

Act-On

This year, in addition to my usual list of personal resolutions, I’ve decided to add on a new list – a set of professional resolutions for myself as a content marketer. Creating a survey asking sales reps to measure the effectiveness of the content we create.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Relevant Blogger Outreach.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ).

7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest

Writtent

It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. However, is the network a viable tool to promote content in the B2B realm? Create Persona-Specific Boards.

From Scratch: Four (Free) List Building Strategies

Act-On

All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas. An in-depth review of the brand’s content strategy and tactics. Inside blog content. Footer of the content.

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SEO for Alternative Content Types, Part 2: Optimizing Video for SEO

Marketing Action

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. Creating Snackable Content. Content Marketing SEO

8 Deep Questions to Define Your Blogging Strategy

Writtent

While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. We’re living in the era of Google authorship, thought leadership, and personal branding. Or perhaps their unique approach revolves around beautifully-photographed visual content.

Get Your Blog On: 4 Steps to Blogging Success

Modern B2B Marketing

This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google you win again. In both situations, it all comes down to developing buyer personas for your blog.

5 PPC Philosophies That Companies Should Utilize

Captora

We are excited to introduce today’s guest blogger Barbara Cavness . Quality score is Google’s perception of how relevant your ads and keywords are to a search query. Google uses it to determine your cost-per-click and position.

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The Beginner's Guide to Small Business Marketing Online

Hubspot

Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google? Why is my competitor above me in Google? If you choose to do this, you can use a CMS (content management system) to do so.

27 Writing Mistakes that Are Costing You Clients and Cash

Writtent

In short, these careless errors (that pretty much all new bloggers make) could be a major obstacle in your efforts to scale your business online. In other words, if readers have to Google any of the words you use in a blog post, you’re doing something wrong.

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