Remove Blogger Remove Content Remove Google Remove Persona

The New Social Buyer Ecosystem

Tony Zambito

" Content Marketing: “The term, content marketing, I am seeing here and there.    The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.  Image via Wikipedia.

34 Compelling Content Marketing Stats and Facts


Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

Stats 133

Trending Sources

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

7 Ways to Create More Interesting Content for Your Blog


Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts. Here are seven strategies for generating more engaging and effective content.

17 Foolish Mistakes to Avoid as a Guest Blogger


As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

What Are 2018’s Biggest Content Marketing Trends?


What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. So as we talk about the big trends that’ll transform content marketing in 2018, let’s look outside the echo chamber.

54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2018 (Broken Down By Category). Content Marketing Budget Statistics.

Stats 28

Planning Social Media Content? Ask Yourself These 9 Questions


Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? Remember your buyer personas?

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?).

10 Ways to Make Your Content More Fun to Read


"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. Even companies in "boring" industries need to create content.

Can Your Brand Monetize Web Content Without Serving Ads?

Content Standard

A great content marketing strategy requires time, energy, and sometimes significant resources. You know that content is something that generates long-term ROI, but your team has tasked you with coming up with some immediate ideas—and you’re stumped.

What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place.

How to Create a Content Promotion Plan in 3 Steps


So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content loading.

How to Create a Content Promotion Plan in 3 Steps


So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content loading.

The 28 Best Influencer Marketing Tools


After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Google Review Count: 55,200. Google Review Count: 46,800.

Tools 79

31 Expert Guides to Maximizing Online Brand Visibility – WPO


The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can paid and organic content promotion channels be used together most effectively?

Online 124

Why Marketers Need to Rise Above the Deluge of Crappy Content


When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. The Content Marketing Deluge. The content trickle is not yet a flood. Here's why: 1) More markets are discovering the power of content.

Why Today’s SEO Experts Will Evolve or Go Extinct


At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. This ongoing practice was great for visibility and thought leadership since an SEO expert could post a new byline or video every time Google updated its algorithm. Voices Content Strategy Google seo

17 Ways to Promote Your White Paper for Lead Generation


There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Relevant Blogger Outreach.

Paper 57

SEO for Alternative Content Types, Part 2: Optimizing Video for SEO

Marketing Action

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. Creating Snackable Content. Content Marketing SEO

5 New Year’s Resolutions for Marketers


This year, in addition to my usual list of personal resolutions, I’ve decided to add on a new list – a set of professional resolutions for myself as a content marketer. Creating a survey asking sales reps to measure the effectiveness of the content we create.

Funnel 117

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” Write and create relevant content for them. Modify your e-mail templates to fit your content. CONTENT BACKED BY DATA.

From Scratch: Four (Free) List Building Strategies


All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas. An in-depth review of the brand’s content strategy and tactics. Inside blog content. Footer of the content.

List 69

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ).

5 PPC Philosophies That Companies Should Utilize


We are excited to introduce today’s guest blogger Barbara Cavness . Quality score is Google’s perception of how relevant your ads and keywords are to a search query. Google uses it to determine your cost-per-click and position.

PPC 78

How to Get More Leads from Your B2B Blog

Marketing Action

To have some content for the email newsletter? For another perspective on blogs – from the readers’ point of view – here’s which content formats B2B buyers say they use the most. The data is from the 2015 Content Preferences Survey, published by Demand Gen.

Get Your Blog On: 4 Steps to Blogging Success

Modern B2B Marketing

This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google you win again. In both situations, it all comes down to developing buyer personas for your blog.

B2B Inbound Marketing 101: The Foundation of Your Content Marketing Plan


My colleague Damon featured me on an episode of our podcast, Leadspace Radio , discussing how to create a content marketing plan for a B2B startup. One of my key pieces of advice is to create content once and adapt it for as many media as possible. Marketing content marketing

The Beginner's Guide to Small Business Marketing Online


Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google? Why is my competitor above me in Google? If you choose to do this, you can use a CMS (content management system) to do so.

Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools


Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. The next step is one you’ve probably already done when defining your own content strategy, developing personas. Be as specific as possible when building your personas. Using Google, search for them by name and determine if they have a blog that might be a good fit. Content Search Marketing

Not Getting What You Want From Blogging? Ask These 11 Questions


Every post you create should be designed to provide a solution to one of your buyer persona's pain points. However, writing without clearly defined buyer personas in place is essentially the equivalent of blasting rap music at Grandma's 90th birthday. You did it.

Book Review: Optimize


In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes


But you were told ebooks are one of the most effective forms of content marketing. Solution: Create a buyer persona. It's time to do your market research to create a buyer persona before you mess up your next ebook's chances. Lead Generation Content Marketing Daily

What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)


Optimizing blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that. Picture yourself before entering a Google search. That's what cluster content is for.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. Content Marketing. Content marketing is about sharing insights that can one day lead to new business. . Happy New Year!

The Modern Nonprofit's Guide to SEO


They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. Use it to refresh existing content and build a new topic list. Google constantly changes its SEO algorithm and tag properties.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling.

The New Risks in Pay-for-Placement Guest Blogging

Hinge Marketing

It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. For those who don’t know, guest blogging is when you create a piece of content and reach out to other websites to host the content, thus reciprocating links.

Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)


I’m the middle child of sorts on our content marketing team. I regularly see articles and infographics from Think with Google, Adweek, and others offering marketing insight into either generation. That is a risk marketers face if they’re developing a persona to reach a particular group.

5 Points For Better Blogging

Marketing Action

One of marketing automation’s big wins is the ability to help you target audience segments down to personae by role, interest, and behavior. Sometimes when you’re crafting content to meet an audience’s need, that means you shouldn’t use the creative you’ve fallen in love with.