Trending Sources

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Avoid posting irrelevant content that can lead to spam feeds.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (business2community.com).

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

The blogger’s kryptonite

grow - Practical Marketing Solutions

I don’t have any data of course, but it seems like things started to happen for me when I finally shed all these other projects and put everything I had into my own content and community. Is guest posting a viable strategy to gain attention or a blogger’s kryptonite?

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. We seem to thrive on the relentless pace and challenge of producing consistently great content. ” Now THAT is something to keep a blogger going!

The evolution of a blogger

grow - Practical Marketing Solutions

As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place. You take bigger risks with your content and the response is polarizing.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty.

How to Turn Anyone Into a Blogger

Hubspot

As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Whether you know it or not, every person that works for you is a potential blogger. Set Your Bloggers Free.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

There is software out there doing this right now and in the coming months we’ll start to see it creep into mainstream content production. The promise of automated content is having an enormous new source of creativity at our fingertips. Where did all that content come from?

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Successful vloggers are monetizing their content and actively building their audiences. Share content your audience wants to see.

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Focus on creating the best possible content. Insanely great content.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts?

I am a blogger. In other words, a piece of meat.

grow - Practical Marketing Solutions

You go to a competitor’s site and you like what they have done so you copy their original content (and even the illustrations) and claim that this is now your own marketing material. If you are a blogger, expect to be copied, cheated, and ransacked. The post I am a blogger.

Words 105

The Top 100 Bloggers On Triberr

B2B Marketing Insider

For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Dashburst compiled the 100 top bloggers on Triberr so you know who to pay attention to on the site and blogging circuits.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? In my classes, I urge students to create content through the filter of RITE. Think about the content you like to share. At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! I’m 100 percent convinced that almost anybody can be a successful blogger with the right framework, dedication and attitude.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

With this distinction, I’m deluged with requests to do sponsored posts (companies offering to pay for their promotional content to show up as a blog post). This is probably the same reaction you will receive from other trustworthy bloggers, or at least I hope so!

Should we have multiple company bloggers?

grow - Practical Marketing Solutions

Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. A team of bloggers contributes content, with or without attribution. The single blogger strategy.

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. Her blogs were about fashion, art, and photography, and some of her content was of the "NSFW" (not safe for work) variety.

Social Media for Busy Business Bloggers

Writing on the Web

If you’d like readers to share your content with their social media audience, make it easy for them to find your share links. If you have a business page , this is a great way to get your content out to a larger audience. Remember, Google indexes content on pages.

How to Become the Best Blogger in Your Niche

Hubspot

Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” ” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. Great bloggers grow in size and reputation.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. In any event, the cost of producing this content is going to go up, up, up.

Authorship and the Invisible Blogger: Are you writing yourself out of success?

grow - Practical Marketing Solutions

The web cares about CONTENT, not necessarily authors, and Tom postulates that in our frenzy to write and distibrute content, we may be creating more and more work only to become less and less visible. Are we writing content that benefits others while our own authorship gets buried?

10 Steps To Energize Your Blog With Advocate-Generated Content

Influitive b2b

Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook vendor. “We We needed to build brand affinity,” says Lindsey Erlick, Senior Manager, Student Advocacy & Marketing.

7 ways to use bloggers in your content marketing strategy

Biznology

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 80% of marketers use blogs as part of their content marketing strategies. ?70% 70% of business bloggers have had their blogs for more than two years. ?44%

5 Trends from New Blogger Survey That Probably Won't Surprise You

Modern Marketing

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? This also follows the quality over quantity trend of content marketing.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic.

Dwell 39

Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. I try to plan my content inventory about two months in advance. Give other bloggers feedback on their blogs.

The five great questions of content marketing

grow - Practical Marketing Solutions

These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. By Mark Schaefer.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 80% of marketers use blogs as part of their content marketing strategies. ?70% 70% of business bloggers have had their blogs for more than two years. ?44%

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers).

Class 58

How to Find Great Guest Bloggers

Vertical Response

Including different perspectives in your company’s content strategy is a no-brainer: customers, partners, vendors and industry experts all add a new voice to your blog, spotlight your company’s reach and influence and even bring an audience with them.