Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. Navigating User Experience (UX) In order for search engines to rank your content, they first need to understand its relevance and value.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

chiefmartech

JANUARY 1, 2024

Growing complexity as a constant for two decades For the 16 years that I’ve been covering martech on this blog, martech has been strictly increasing in complexity. When customers embraced mobile, marketers had to embrace apps, responsive web design, SMS, push notifications, WhatsApp, geofencing, etc.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

BOP Design

MARCH 3, 2023

As an experienced B2B web design agency , we know what it takes to design and build quality websites that convert. We also know that not everyone is comfortable in the design space or knows where to start when giving feedback on a website design. Read more: Planning tips for a B2B web design project.

Design 100

Design Tips B2B Copywriting 100

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

Contently

APRIL 4, 2023

web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Then you can apply what you’ve learned to other web pages, email campaigns, ebooks, and more. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 107

Design Marketing Websites B2B Ethics 107

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Example: The HR company is looking to fill a Junior Graphic Designer position.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

SmartBug Media

JULY 19, 2023

Responsive and Mobile-Friendly Design Gone are the days when we all accessed the internet from desktop computers only. That can challenge developers and designers —but hopefully a welcome one! visit a related product page) after they’ve read your amazing 800-word blog post. Growth-driven design could be the solution.

Optimization 97

Optimization Marketing Websites Lead Scoring Lead Ranking 97

Scoop.it

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. Building the right website architecture First things first, it’s important to keep in mind that good web design starts with good website architecture.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

Valasys

MARCH 16, 2023

It’s essential to understand the significance of UX design as digital marketing continues to evolve. UX design provides solutions that can be enjoyable and easy to use, leading to better business outcomes and customers’ overall experience. What Is User Experience (UX) Design?

Design 52

Design Customer Satisfaction Planning Conversion Rate 52

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. Let’s have a look at the trends shaping the future of B2B web design in 2024. In fact, it is now becoming a permanent fixture in B2B website design , rather than a trend.

Design 94

Design Trends Marketing Websites B2B 94

Content4Demand

JANUARY 12, 2021

User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. I certainly don’t expect all the content strategists and writers to drop everything and start studying the fundamentals of web design.

Microsite 70

Microsite Content Interactive Marketing Design 70

Tiecas

NOVEMBER 10, 2023

In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. Continuous UX optimization involves addressing user pain points in real time, tailoring messaging and design to engage the target audience, and reducing bounce rates.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

Contently

JULY 2, 2018

Which comes first, content or design? Two weeks ago, my weekly rant was about content marketing design—specifically, the many Fortune 2000 brands with content hubs that look like they were designed by a half-blind fisherman in 1998… and haven’t been updated since. Design is incredibly important in content marketing.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Huptech Web

DECEMBER 28, 2023

E-Commerce Web Development Trends To Look For In 2024 Mobile-First Design Approach for Modern Websites Mobilе-first dеsign is a mеthod that prioritizеs designing for mobilе devices bеforе adapting to larger screens, acknowledging thе increasing usе of mobilе devices for web browsing.

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

RebelMouse

JANUARY 10, 2024

A sticky position, or sticky element, is something that remains in a fixed position as you scroll through a web page. Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions. That's a sticky element!

Positioning 94

Positioning Design Examples Practices 94

Adobe Experience Cloud Blog

JANUARY 12, 2018

Right now, you’re probably asking what all of this has to do with user experience (UX) and customer experience (CX) design principles. 94% of a user’s first impression of a website is design related which reflects on the brand and organization. In this blog, I’ll show you six ways to boost your UX and sales simultaneously.

Word of Mouth 134

Word of Mouth Mobile Advertising Mobile Marketing Thought Leadership 134

KoMarketing Associates

APRIL 20, 2017

Before you even contemplate AMP HTML or UX design, you need to determine whether or not mobile is a viable source of traffic. Justina, your blog is about B2B mobile SEO. More organic blog views? You don’t want to invest is a new UX design when all you’re measuring is the number of organic sessions to your blog.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Martech

NOVEMBER 10, 2023

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. It’s an opportunity for growth, innovation, and embracing the next evolution of Drupal.

CMS Development 109

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 109

BOP Design

MAY 9, 2023

However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy. We have an entire blog dedicated to finding keywords that will convert and another post on choosing the right SEO keywords. The post Your Most Pressing SEO Questions Answered appeared first on Bop Design.

Press 104

Press SEO Marketing Analytics Tools Keywords 104

BOP Design

OCTOBER 6, 2020

Professional B2B Web Design That Supports Your Brand. There is a saying by digital designer Adam Judge, “The alternative to good design is always bad design. There is no such thing as no design.” Easy navigation features should be top priority when creating a new B2B web design.

Design 131

Design Marketing Websites Ad Building B2B 131

Adobe Experience Cloud Blog

APRIL 20, 2020

That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. . In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. But is AI web design down and out?

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

ClearVoice

JUNE 1, 2022

Similarly, a website that delivers a poor user experience (UX) can be all work and no fun for your target audience. One way to ensure a smooth user experience is to implement a UX content strategy. How User Experience and Web Design Intersect. UX Content Defined. Whether the information on it is credible.

Top of Funnel 52

Top of Funnel Content Thought Leadership SEO 52

Martech

DECEMBER 13, 2023

For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016. The AI Image generator is useful for helping users create illustrative images to accompany blogs and other content.

CMS Development 108

CMS Development SEO Trends API 108

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes.

Blogger 72

Blogger Work Management Marketing Management Template 72

Kevin Indig

JULY 31, 2023

I did some research and came to the conclusion that there isn’t a lot of good material on the web about what good footers look like. Footers share the same fait: SEOs think footer links don’t matter, and designers think users don’t scroll as far down the page. Try to enjoy music without bass!

PageRank 98

PageRank Microsite Comparison SEO 98

SmartBug Media

DECEMBER 30, 2020

What Makes for Great Web Design? Now, on to the top 10 best examples of web design from this year. Ten of this year’s best web designs (in no particular order): Superior Technologies : Mobile Responsive, Brand Refresh. Burroughs : New Logo + Web Design + Content Strategy.

Design 105

Design CMS Development Best Practices Work Management 105

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. As UX designers, you know the value of a good call-to-action (CTA). Search Engine Land.

Design 234

Design SEO Tips Lead Scoring 234

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Usability (UX) analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Few small teams can afford to hire their own web developer, UX designer, writer, and more. The post How Smart Startups Are Outsourcing Marketing | 4 Key Areas appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Hubspot

SEPTEMBER 12, 2019

That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before. Pics or it didn't happen, Braden.”

Hubspot 74

Hubspot Traffic SERP Template 74

Content4Demand

FEBRUARY 16, 2021

Improve Your Purchasing UX UX and advocacy marketing are closely related. Customers want a seamless purchasing experience, and a good UX can make or break an advocacy marketing program. Forrester released a report that found having a better UX design could yield conversion rates up to 400%.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

ClearVoice

OCTOBER 27, 2023

Step 3: Designing and implementing test scenarios The next step is implementing A/B or multivariate testing to validate your changes. This means designing every campaign or website change to achieve specific business outcomes. This helps you focus on the most impactful changes first.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

seo.co

DECEMBER 13, 2022

One of the most overlooked aspects of blogging is actually one of the most important for ranking in search engines: sub heading tags. In this blog post, we will discuss what these important sub header tags are and how you can use them on your website for increased SEO. This can lead to decreased rankings in search engine results pages.

Tagging 105

Tagging SEO Dwell Lead Scoring 105

Sana Commerce

OCTOBER 27, 2022

When it comes to product features, which have shown most impact on customer web stores? Some of the most impactful product features we’ve observed across customer web stores include: Visual Designer. Personalizing the look and feel of your web store is possible with our editable pages function. Editable Pages.

Product 59

Product Marketing Management Privacy Policies Privacy 59

Sana Commerce

SEPTEMBER 8, 2022

This report is designed to help IT leaders illustrate to business stakeholders exactly how their interests in getting the right solution align with business goals related to growth, retention and more. Low web store adoption is a critical business pain point. The top issues are: Outdated design (40%). Lack of B2B features (37%).

Peer-to-peer 52

Peer-to-peer B2B Business B2B Sales 52

Hubspot

OCTOBER 26, 2018

With StudioPress, you’ll have access to over 35 different themes suitable for any type of business, from a startup to a blog to an enterprise. All themes are “Gutenberg ready” (Gutenberg is the WordPress editor) so you can spend less time on your website’s content design and editing processes and more time on your business.

Template 98

Template Best Practices Paid Search Agency Startups 98