[Blog, Hubspot] How Does Social Selling Tie Into B2B Marketing?
    Hubspot reports that buyers who use social media usually have budgets that are 84 percent higher than buyers who don’t. However, they may be more active on LinkedIn and would be more likely to respond to a message on that platform. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). When it comes to social selling, broaden your horizons to think past LinkedIn, even for B2B. B2B Online Marketing Blog Social Media Strategies
    [Blog, Hubspot] 5 blog post ideas that take less than two hours to write
    You can still create quality, customer-focused blog content in two hours or less. Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” ” Why not repurpose your response into a blog post? Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Why not make your LinkedIn or Quora comments do double-duty? Have you given up asking your SMEs to write a blog post?
  • HUBSPOT  |  MONDAY, AUGUST 28, 2017
    [Blog, Hubspot] 12 Free Social Media and Brand Monitoring Tools We Love (and Why)
    Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. SumAll connects to a variety of different social accounts -- including Twitter, Facebook, Instagram, and LinkedIn -- to provide you with insights about your followers, interactions, and engagements. 12) HubSpot. Check out this video tour of different HubSpot tools to get an idea of how it works.
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Blog, Hubspot] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Blog, Hubspot] The Future of Social Media Is Here: These Are the Trends You Need to Know
    We know this because it’s something our own marketing team has gone through here at HubSpot. In 2012 Social Media was the big three, Facebook, Twitter, LinkedIn. That probably includes Facebook, Twitter, and Linkedin, but it’s now expanded to new networks like SnapChat, Reddit, YouTube, WhatsApp, and more. You may have noticed how much more video you’re seeing in your Facebook and LinkedIn feeds, expect more. It’s time we talked about how you’re using social media.
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Blog, Hubspot] July Social Media News: Snapchat Links, Instagram Photo Replies & More
    One of Instagram's biggest competitive advantages over Snapchat was the ability to drive traffic: Brands and verified users could add links to Instagram Stories to drive followers to landing pages, blog posts, and purchase pages. Users can add links by filming a Snap and tapping the paper clip to add a link, like so: (HubSpot customers: We recommend creating a tracking URL when adding links to Instagram and Snapchat Stories so you can calculate direct traffic numbers from the post.
    [Blog, Hubspot] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. Some of the most effective outbound marketing tactics include Account Based Marketing , email marketing, LinkedIn outreach, advertisements on social media sites, and phone calls.
    [Blog, Hubspot] Outbound vs. Inbound Marketing? What You Should Know
    They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. The important types of content for B2B marketers to produce are: Blogs on your website. According to HubSpot, companies that blog are 13x more likely to experience a positive return on their investment. LinkedIn posts. LinkedIn is the top social media site for B2B lead generation.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Blog, Hubspot] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    The research is based on an analysis of 10 million articles shared on LinkedIn. The two word phrases starting headlines that gained the most LinkedIn shares on average were as follows (x represents a number). For example, the most shared posts of Social Media Examiner and our own BuzzSumo blog are equally dominated by list posts and ‘how to’ posts. In a B2B context on LinkedIn it seems ‘how to’ posts outperform numbers. . ” LinkedIn Webinar.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Blog, Hubspot] How to Do ABM Without Selling Your Soul
    At HubSpot, people ask us all the time: "Will social media work for my business?" At HubSpot, we sell both marketing and sales software, so it’s vital that we understand the core characteristics and motivations of both marketing and sales leaders. In HubSpot’s case, our buyers have determined that they’ll adopt a CRM in the consideration stage, and now it’s time to compare HubSpot to the other CRMs, and to make a final decision. Do they follow other industry blogs?
    [Blog, Hubspot] What is Business to Business Digital Marketing?
    B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers. Business to business digital marketing is a type of marketing needed by companies who sell to other companies.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Blog, Hubspot] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    That kind of personalized experience is something no blog post can offer. . . But now is a great opportunity to subscribe the SnapApp blog. . Linkedin has been a primary focus with thousands of insurance agents connected to us. I would recommend trying both of these and of course taking the time to really pack in solid content into the videos so you can later break down parts to re-use while blogging. . .
    [Blog, Hubspot] Learn How To Use Quora Ads for B2B User Acquisition
    Let’s say, on the right hand of this spectrum, targeting business users — LinkedIn targeting parameters and sponsored update ad network — seems to be very squarely on targeting business users. Now, you’re Jaime consulting at “extraordinarymarketingagency.com,” and I’m coming to you, and I’m going to represent the typical audience of this blog and video, which are B2B marketers. Marketo, Hubspot, things of that nature.
    [Blog, Hubspot] Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
    I know blog articles are often used as lead nurturing similar to the way we do with B2C—like an e-newsletter. LinkedIn is more expensive, but delivers content in an environment where folks are looking for work-related content. You can also distribute content via paid search (expensive, but worth it in some cases) and other partnership programs, like when we partner with Hubspot to create and co-promote a joint webinar.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Blog, Hubspot] Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
    I didn't think about influencer marketing again until I joined HubSpot. On the blog team, we're always looking for ways to scale traffic -- which gets continually harder as your audience grows. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better. For context, average views per Sales Blog post for November was 3,180.
  • SNAPAPP  |  TUESDAY, MAY 30, 2017
    [Blog, Hubspot] 8 Interactive Content Statistics to Guide Your Marketing Spend in 2017
    I mean, every single day marketers release over 2 million blog posts. . . And, we're not just talking static blog posts here. Interactive content generates 4-5x more pageviews than static content ( LinkedIn ). . Quizzes: A quiz isn't much different from a static blog post. These more formal alternatives to quizzes are a favorite of content thought leaders like HubSpot. .
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Blog, Hubspot] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report. Browsing HubSpot's Services Marketplace , which lists a wide variety of designers from partner companies and agencies we've deemed credible.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Blog, Hubspot] The 28 Best Miscellaneous Online Tools for Marketers
    These include tools for blog commenting, direct mail automation, website hosting, language translation, link shortening, password management, mileage tracking, and website performance monitoring, among other functions. Blog Commenting. A platform that combines commenting (on WordPress, Tumblr or Squarespace blogs) with native advertising. ” — HubSpot. Showcase reviews: HubSpot. Sample review: “Set up monitoring on your blog using pingdom.
    [Blog, Hubspot] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    They are more active in their local business communities, often speaking at business functions and blogging. These individuals tend to write frequently, including blog posts, articles and monthly columns. A blog platform. Every expert should be blogging. A blog is an essential tool if you want to spread your wisdom quickly and widely. Blogging. Outreach to blogs and publications. Get set to blog.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Blog, Hubspot] 32 Free Online Marketing Classes to Master Your Marketing Skills
    That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Inbound Marketing Certification " by HubSpot Academy.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Blog, Hubspot] 58 Best Marketing Tools to Build Your Strategy in 2017
    While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation ), there aren't many tools that allow you to automate the various different tools you use throughout all aspects of your life. That's why the HubSpot CRM is completely free. HubSpot CRM automates the tasks salespeople hate and takes minutes to learn -- not months. Check out the HubSpot CRM Now. Linkedin. LinkedIn.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Blog, Hubspot] 5 Signs the Gap Between Sales and Marketing is Closing
    What about social media channels like LinkedIn, a channel that many marketers use to acquire high-quality leads. At the top of the funnel, a business first wants to create awareness, that’s why attractive, viral content such as blog posts or images are shared. According to the LinkedIn Technology Marketing Community, lead generation is considered the top priority of content marketing (60%).
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog, Hubspot] The Character Count Guide for Blog Posts, Videos, Tweets & More
    When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. 1) Blog Posts. When it comes to the length of blog posts, there are a few different items to consider. 4) LinkedIn.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Blog, Hubspot] 24 Growth Hacks to Try Today
    Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find. 1) Repurpose blog content. Blog posts can stand to benefit from more than just edits. That’s where your blogs come in. While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. Then, compile their responses into a blog post.
    [Blog, Hubspot] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons. Here’s an example of an HTML floor map: Examples of virtual events include: Inbound Sales Day , hosted by HubSpot. Digital Agency Day , hosted by HubSpot and Unbounce. A Virtual Conference by HubSpot.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Blog, Hubspot] How to Use Canva: An 8-Step Guide to Creating Visual Content
    Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts.
    [Blog, Hubspot] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Jeff Loeb’s appointment as chief marketing officer comes hot on the heels of Vidyard’s recent announcement of Shannon Stubo, the CMO of LinkedIn, joining the company’s board of directors. More Information: Blog Post: [link].
    [Blog, Hubspot] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Channels or Interaction Points: To offer better experiences through any channel such as Facebook, chat, ads, Messenger, mobile app, email, SMS, Twitter, LinkedIn, push notifications, website, POS, call center, voice, etc., If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Blog, Hubspot] Is It Time to Drop the Blog?
    I started blogging in 2001, when Xanga was still a thing. My first blog attempts were the tortured musings of a high school student/aspiring starving artist. I’ve blogged sporadically since then, leaving a handful of unused WordPress and Weebly sites in my wake. I’ve guest posted on Patheos a few times, but I don’t currently have a personal blog. Blogging isn’t dead, but it has changed significantly in the last few years. Social Media Is Blogging….
    [Blog, Hubspot] Influencer Marketing Vs Influencer Relations- What’s the Difference?
    For example, a fashion and beauty influencer with a focus on Instagram, will not have influence over the tech community on Twitter or LinkedIn- not only is the fit not there in terms of topic, but also in the way in which that community engages and consumes content. A really interesting question was posed to the audience by HubSpot’s Karl Walsh at the 2017 B2B marketing expo at the ExCel Centre in London- “do you rent or own your marketing?”
    [Blog, Hubspot] The Beginner's Guide to Conversion Rate Optimization (CRO)
    In this blog post, we’ll teach you all about CRO -- what it achieves, why you should do it, and how your team can execute it. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. 1) Create text-based CTAs within blog posts. 2) Include lead flows on your blog. Another test you should consider is including lead flows on your blog.
    [Blog, Hubspot] The 17 Best Social Media Management Tools
    Showcase reviews: B2B PR Sense Blog, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (HootSuite), iag.Me (Social), iMedia Connection, MarketingLand, Mention, RazorSocial (Technology), Robbie Richards, Shift Communications, SnapApp, SteamFeed, StoreYa Blog, ViralBlog, Visually. Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Sample review: “Schedule your tweets, Facebook posts, LinkedIn updates, and more.
    [Blog, Hubspot] The 15 Best Content Distribution and Amplification Tools
    ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. 1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Tumblr hosts more than 330 million blogs.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Blog, Hubspot] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. CRM software like Salesforce or HubSpot. Here are a few key components of any marketing technology stack, whether you’re a B2C or B2B company: Content Management System (CMS) - this technology with drive your website, blog and other web properties used to market your business online. . Millions of blog posts are published every day, and it’s becoming harder to break through the noise.
  • EXO B2B  |  THURSDAY, MARCH 16, 2017
    [Blog, Hubspot] Influence in Marketing: our top 30
    And one of them, Lee Odden , a bona fide Marketing star, has done an excellent job defining the subject with an absolutely must-read blog post. Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google+, Quora, etc.).
    [Blog, Hubspot] Should You Hire a Ghostwriter?
    Your best in-house writer is worth very little on the social media front if they don’t know the nuances of creating Facebook content, for example, as opposed to Twitter, LinkedIn, or another social channel. Blogs, articles, videos, and other digital content often take a longer form that demands a more developed understanding of your company. But a bigger issue, as HubSpot pointed out , is the problem ghostwriting poses to your credibility.
    [Blog, Hubspot] Marketing Research to Bookmark for Your Next Blog Post
    Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research. 7) Ahrefs Blog. Ahrefs offers SEO marketing tools and a blog that includes original research and analysis. 19) HubSpot.
    [Blog, Hubspot] Go Where Your Customers Are – Wise Words from Sweta Patel
    Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. Blog Demand Generation Marketing Marketing CommunicationsMany brands start using social media to build awareness for their brand, but few realize that social is just the beginning.
    [Blog, Hubspot] The 29 Best Social Media Monitoring Tools
    Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Blogging Wizard.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Blog, Hubspot] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    After all, today's readers are more likely to skim blogs, long-form written content, and podcasts rather than thoroughly consume them, according to data from HubSpot Research. It attracts visitors to your blog, cultivates brand awareness, and helps you generate leads for your organization. Here are a few ideas: Validate your blog post ideas before writing them by doing industry and persona research and selecting keywords to target.
    [Blog, Hubspot] 4 Smart Ways to Keep Up With Google in 2017
    In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search.
    [Blog, Hubspot] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”
    [Blog, Hubspot] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. I studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. The chart below shows the engagement levels that these B2B brands get on Instagram, Facebook, Twitter, and LinkedIn. Instagram reports an average following of 187,000 and LinkedIn 31,000.
    [Blog, Hubspot] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. With LeadIQ, you can build lead lists by browsing sites like LinkedIn and AngelList, and sync contact data from these leads directly into Salesforce. HubSpot CRM. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch.
    [Blog, Hubspot] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach. Hubspot published a great blog post about statements that make salespeople sound insecure.
    [Blog, Hubspot] Using Content Marketing in the Professional Services Industry
    Blogging. Writing blog articles with specific content in response to a highly-trafficked keyword is still going to be your best bet for getting seen organically. Write up blogs that fit into the messaging types described above, and then include links in them that lead to the next useful piece of information. Even if you do have a blog, it’s a good idea to use LinkedIn for any topics that are focused on attracting referral partners.
    [Blog, Hubspot] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Maximise your presence on Twitter and LinkedIn to harvest relationships. It is a proven way to get above the noise of the 5634th blog post about how to get more results from social media, or any of the other topics that have been written about to death. Interactivity gives us the information we want without having to do so much work - even if that work is just reading a blog post. Founder of RazorSocial, Marketing Technology Blog, Contributor Entrepreneur.com.
    [Blog, Hubspot] 10 Most Popular B2B Lead Blog Posts of 2016
    I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com.
    [Blog, Hubspot] 28 of the Best Chrome Extensions for SEO, Productivity & More
    For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Normally, you would have to click into each blog post or image in order to separately pin each to your boards individually.). 12) HubSpot Collect. Blogging.
    [Blog, Hubspot] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    Part of its goal, says HubSpot's Corporate Marketing Manager Sam Balter , "is to address the needs of organization by connecting with all of the stakeholders within it. That might seem a little tricky -- especially, says HubSpot’s Senior Product Marketing Team Manager Jeff Russo , “from an execution standpoint.”. But they absolutely complement each other -- in fact, we use them in tandem here at HubSpot. There’s something kind of cool happening in the world of marketing.
    [Blog, Hubspot] How Long Does it Take to Get Results from Content Marketing?
    Gone are the days of the content mills when “writers” churned out rapidly written, bland and grammatically deficient blog posts, web pages and more. There are many different content formats, but the foundations for most content strategies are blog posts. So, it’s worth understanding that there are different types of blog posts. HubSpot discovered that 10% of all posts draw 38% of the traffic. For B2B marketers, LinkedIn is the star for content distribution.
    [Blog, Hubspot] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. Long blog posts should be digestible and the content that has the best chance to keep the audience’s attention is video, due to its interactive nature. This can be done through targeted blog post development, industry news articles, webinars, product videos, and more.
    [Blog, Hubspot] 12 Great Examples That Prove the Power of Repurposing Content
    Chances are, you already have extensive archives of content on your blog. Every week, he produced content that was relevant to the chapters of his book for LinkedIn and the blog at Content Marketing Institute. As the deadline for the book neared, Joe was able to utilize those blog posts to fulfill all of his content obligations -- including the new book. Blog content for the Convince and Convert website. Blog content for the Jay Today website.
    [Blog, Hubspot] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    The file sharing and storage service has many types of potential customers and attracts them with targeted content at the Dropbox , Dropbox Business , Dropbox Tech , and Dropbox Developer blogs. The customer communication platform is fast becoming known for the quality of the Inside Intercom blog , podcast , and books , all of which help build their brand and drive qualified leads. Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world."
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Blog, Hubspot] 9 Lead Generation Mistakes Marketers Need to Stop Making
    The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 3) You aren't using your blog to generate leads. HubSpot's blog is responsible for a significant percentage of our marketing team's incoming leads. But we find that marketers aren't fully taking advantage of blogging as a lead generation powerhouse.
    [Blog, Hubspot] Planning Social Media Content? Ask Yourself These 9 Questions
    That’s also a good place to plan other pieces of your online presence, like your blog, around these launches -- especially considering that 84% of marketers integrate social media with their overall marketing plans. In the days leading up to it, your blog can feature smaller pieces of content pertaining to the different findings within that report. To get started, check out HubSpot’s MakeMyPersona tool.
    [Blog, Hubspot] Shared Content Optimization: What It Is & Why You Need to Care
    According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online. For example, you likely wouldn’t post the same content on LinkedIn as you would on Twitter or Instagram. This blog post will teach you how to apply the best optimization techniques for social media content. Nearly every smart marketer wants to create content that puts their company on the map and attract more customers.
    [Blog, Hubspot] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. You can get in touch with Andy at LinkedIn or Twitter. . Content Marketing Marketing Automation and Demand Generation Marketing Infographics blogging content creation inbound marketing infographic landing page design lead generation Mark Adams PPC SEO social media what is inbound marketingGuest post by Andy Beohar.
    [Blog, Hubspot] 6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)
    According to The Agency Pricing & Financials Report conducted by HubSpot Research , a whopping 90% of agencies cite referrals as their top source for new leads. 1) Blogging. "Oh Oh great -- Another article with blogging as a marketing tip.". Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy. The reason blogging doesn't work is usually a bandwidth issue, not a talent gap. 2) Guest Blogging.
    [Blog, Hubspot] Ask a Content Guy: How Do I Monetize My Content Marketing?
    And on Thursday, I’m doing a webinar with HubSpot about executive buy-in for content marketing, which HubSpot has been promoting in its newsletter for weeks. (We’ve All of these programs would normally come with a five-figure price tag, but since we also have an influential magazine and blog, we’re able to get them for free. As I sat down to write this month’s column, I decided to do something that I should have done months ago.
    [Blog, Hubspot] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Customers include several large enterprises and numerous high growth companies like AdRoll, Cloudera, HubSpot, New Relic, ShoreTel, Tableau, Xactly and Zendesk. Learn more about Infer’s momentum on the Infer blog. Find Infer on LinkedIn. Press Release: Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. Infer Inc. ,
    [Blog, Hubspot] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. 3) Publish Guest Blog Posts. You’re reading a guest blog post by Leap Clixx , a HubSpot Partner Agency. 5) Comment On Blogs.
    [Blog, Hubspot] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. The report from HubSpot Research on consumers' relationship with advertising uncovered some truths behind why people are avoiding online advertising: Here are the top three reasons. Here's an example of a content-led ad for the keyword 'blogging'. Via LinkedIn.
    [Blog, Hubspot] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. Repurpose content: If you're writing a blog post or designing an infographic ( here are some helpful templates for that ), find a way to create smaller pieces of it that can be used as social media posts.
    [Blog, Hubspot] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. He went on to explain this example: If you have $1K to spend on social media advertising, and your blog puts out 10 posts a month, the worst thing could do is split the money up and use $100 to promote each post.
    [Blog, Hubspot] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. Social selling has become a space run rampant with “gurus,” “ninjas,” and influencers, so-called experts ready to sell their insider knowledge of how to work Twitter and LinkedIn to build leads.
    [Blog, Hubspot] What Is Digital Marketing?
    At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. Blog posts. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Blog, Hubspot] SnapWrap: Hiring, Personalization, Being the New Guy, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Andrew Davis, LinkedIn. Amanda Zantal-Wiener, HubSpot. We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
    [Blog, Hubspot] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. Moving forward, the company plans to increase its blogging efforts and will depend even more on these tools to make the process effective and results-oriented. Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We
    [Blog, Hubspot] 13 Networking Mistakes You Need to Stop Making
    Katie Burke , HubSpot's VP of Culture and Experience, wrote in her article about networking. Email a blog author whose content you love with a specific comment or question about his or her work. They'll look at your LinkedIn profile, your Twitter page, and your blog posts. That means keeping your social media profiles ( like LinkedIn ) updated and regularly posting interesting, relevant articles and commentary to your social media accounts.
  • SNAPAPP  |  FRIDAY, AUGUST 5, 2016
    [Blog, Hubspot] SnapWrap: The Hustle, LinkedIn, Creativity, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How to Improve Your LinkedIn Profile and Presence [Infographic]. How to Improve Your LinkedIn Profile and Presence [Infographic]. Over 85% of all recruiters say that they have hired an employee over LinkedIn.
    [Blog, Hubspot] How to Turn Your Blog into a Lead Generating Machine
    But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing.
    [Blog, Hubspot] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. Here are two great examples from my HubSpot colleagues Brittany Leaning and Eric Peters : Their headshots are framed correctly, well lit, give off personality, are visible and noticeable even in something like a Twitter feed (see below), and stand out from the crowd -- especially thanks to that orange background.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Blog, Hubspot] 21 Things Recruiters Absolutely Hate About Your Resume
    No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. It's unfortunate when a candidate has a good resume or cover letter, but don't proofread and put in the wrong company information," says Emily MacIntyre , Senior Marketing Recruiter here at HubSpot. One tip is to save your different resumes with the company name in the title, like Kolowich-Resume-HubSpot.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Blog, Hubspot] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. Showcase the company's thought leadership, whether that's by including a list of recent blog posts or articles about the company in the press. Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. It can be as simple as a button leading to your blog.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Blog, Hubspot] How to Optimize Your Promotion Channels & Increase Conversion Rates
    Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot. . With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Add in-line and image CTAs that are relevant to your blog content that link to offers where your visitors can exchange an email address (or other information) in order to get the free content.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Blog, Hubspot] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    While most content marketers won’t need to build an entire website from scratch, knowing just a bit of the most common and basic coding languages -- HTML and CSS -- can help immensely, particularly when working with content management systems for everyday tasks like blog posts and landing pages. For quick reference guides, HubSpot offers a free guide to HTML hacks plus a FAQ on CSS. HubSpot also put together a list of resources and tools to help improve writing.
    [Blog, Hubspot] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads.
    [Blog, Hubspot] Top 10 Advantages of Online Marketing for Professional Services
    For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media. Perhaps your blog post uses a YouTube video to illustrate a key point. On Twitter and LinkedIn?
    [Blog, Hubspot] The 24 Best Online Writing Tools and Apps
    Sample review: “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Showcase reviews: Katie Lance, Quick Sprout, Blogging Wizard. Showcase reviews: Blogging Wizard. Showcase reviews: HubSpot, TNW News, Quick Sprout. Blogging Wizard.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Blog, Hubspot] 6 of the Best Professional Bio Examples We've Ever Seen
    And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places. Finally, we have Corey Wainwright, who's the director of content here at HubSpot.
    [Blog, Hubspot] Should your content generate leads or relationships?
    A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Blog, Hubspot] Let’s Make a Deal: Social Selling Technology
    If you’re one of the marketers or salespersons that hasn’t caught the social selling bug yet, Hubspot provides a spot on definition of this revolutionary sales practice. According to HubSpot , social selling is: “When salespeople use social media to interact directly with their prospects. Leaders leverage their social media profile on LinkedIn to build a platform that showcases their knowledge and elevates their status as an industry expert and trusted advisor.”
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Blog, Hubspot] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study. For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0). Use your blog to explore the issues that matter most to your buyer personas and to showcase interesting ways to use your solutions.
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Blog, Hubspot] How to Generate More Engagement (Without Creating More Content)
    You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. HubSpot has a great guide on historical optimization – check it out here. Ever feel like your content team is stuck in creation mode? The quality vs. quantity content debate is ongoing.
    [Blog, Hubspot] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    That's why optimized Instagram profiles update that URL frequently to point to their latest blog content, YouTube videos, products, or offers -- and then refer to that link in their Instagram captions. For example, are you running a contest, or want to increase subscribers to your blog? HubSpot: "Coffee with coworkers make Friday mornings that much brighter. Read this blog post to learn more about how hashtags work on Instagram, Twitter, and Facebook.).
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blog, Hubspot] 20 Handy B2B Lead Generation Resources
    Blogs, Slideshares, and Infographics. Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Check out their blog to see how the pros do it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blog, Hubspot] 20 Handy B2B Lead Generation Resources
    Blogs, Slideshares, and Infographics. Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Check out their blog to see how the pros do it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Blog, Hubspot] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. LinkedIn. LinkedIn is an obvious choice for B2B companies due to its professional user base. you can be very confident in relying on LinkedIn data to be up-to-date and relevant.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Blog, Hubspot] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Customers include over 130 high growth companies and large enterprises like AdRoll, Atlassian, Cloudera, Concur, Hubspot, New Relic, Tableau, Xactly and Zendesk. Additional Resources. Read about Infer Glance on the Infer blog. Follow Infer on Twitter @InferInc. Become a Facebook fan of Infer. Find Infer on LinkedIn. Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Blog, Hubspot] The 14 Best Content Planning and Research Tools
    Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp. Showcase reviews: HubSpot, SnapApp.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Blog, Hubspot] 11 of the Best Slack Apps & Integrations to Try
    P.S. We'd love for you to join HubSpot's open Slack team, #inbounding. For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Read this blog post for more Google Drive tips.). These days, teams of all shapes and sizes -- from NASA to Charity: Water -- are using the real-time messaging app Slack as a tool for communication and collaboration.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Blog, Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g. This could be something like WordPress or built into a multi-solution system like Hubspot.
    [Blog, Hubspot] 10 Ways to Boost Your B2B Content Shares
    Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. The median shares for the other 95 popular B2B blogs and sites is 106. Most shares of B2B blog posts take place on Twitter and that network is the primary focus for most B2B blogs. Look beyond Twitter to Facebook and LinkedIn as places to promote specific content.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Blog, Hubspot] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. If your brand is B2C, you may not need your own blog. HubSpot is one company that does a good job of this; its learning academy features dozens of clearly organized webinars that link directly to related articles on the site. LinkedIn controls posts published on LinkedIn.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Blog, Hubspot] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.). 8) HubSpot Academy. Whereas Investopedia and Khan Academy cover more of the accounting, finance, and operations-related material, HubSpot Academy is a great place to go for marketing and sales skills.
    [Blog, Hubspot] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. In November 2016, they wrote this on their official blog : "We’re here to make a bold claim. Once a Snapchat Story is up, they promote them on Twitter, Instagram, and LinkedIn. (I 10) HubSpot.
    [Blog, Hubspot] How to Match Your Content Strategy with the Buyer’s Journey
    Types of content for this visitor: Developing (if you don’t have one in place) or leveraging your company blog is a perfect platform when creating content that is designed to generate brand awareness. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles. HubSpot Pricing. B2B Online Marketing Blog Content Marketing
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Blog, Hubspot] In a World Without Voicemail, What Would Happen to Sales?
    This post originally appeared on HubSpot's Sales Blog. HubSpot CEO Brian Halligan doesn’t even have a phone at his desk. The LinkedIn Skim Guide: How to Research Any Buyer in 15 Minutes or Less. For more tips on setting up a referral program, check out Joanne Black's blog post on the subject. To read more content like this, subscribe to Sales. Voicemail is an essential tool for salespeople.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Blog, Hubspot] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Read about Infer’s new partnership on the Infer blog. Find Infer on LinkedIn. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing.
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