SmartBrief - Marketing

JULY 20, 2023

What is a mid-year marketing checkup? A marketing checkup isn’t unlike your regular twice-yearly dental checkups. You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages. But it’s worth it.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. What is B2C marketing? Tracking what they ultimately end up buying. Estimated reading time: 7 minutes.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Metadata

JANUARY 25, 2024

He continued, “The fundamentals allow you to focus on your core buyer, be more efficient, and stop wasting money and time on trying new things just because others are doing it.” So, what are Roger’s fundamentals? Hone your target market with segmentation We can hear you now: But Metadata, we already know our market and target audience.

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Sana Commerce

MAY 17, 2023

What is SEO and what does it mean for companies selling B2B? Search engine optimization (or SEO) is the practice of optimizing your website for search engines like Google, Bing, Duck Duck Go, and more. Why is SEO important in B2B e-commerce? Get buyers to your site using search.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Tip #1: Know Your Competition. You can see exactly what content they’re posting, how often, and at what time of day they’re posting.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Seismic

DECEMBER 13, 2023

It takes commitment and ongoing effort to ensure your sales teams function like a well-oiled machine. As an enablement leader, you need to create (or orchestrate the creation of) content that not only resonates well with your audience, but also aligns with your overall business objectives.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Go Beyond SEO

OCTOBER 25, 2021

Because we also have an outdated viewpoint of what success looks like. But being too busy will actually make your business suffer. It’s understandable that you don’t want your business to be slow or have to worry about where you’ll get your next client. Here are three ways being overly busy hurts your business.

Business 78

Business Pricing Price Tips 78

Scoop.it

OCTOBER 13, 2022

Content is one of the best ways to connect with your target audience and build relationships. So how do you access the proper information to personalize your content curation strategy for each customer? So how do you access the proper information to personalize your content curation strategy for each customer?

Curation 85

Curation Social Media Analytics Personalization 85

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. Don't forget: Always put your audience first. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO?

Youtube 92

Youtube SEO Video Marketing Tagging 92

Buffer

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

nDash

MARCH 24, 2022

Companies use it to monitor mentions of their business online, including what target audiences say about products, services, competitors, and more. But what does this monitoring have to do with content marketing? What Are Google Alerts? When someone mentions your company – for any reason – you should know.

Google 52

Google Work Management Marketing Management Content Marketing 52

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? But how do you know what the problem is? But how do you know what the problem is? Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important?

Traffic 91

Traffic Organization CTR Lead Scoring 91

Vidyard

FEBRUARY 19, 2020

Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. When properly executed, a case study video showcases the value of your work and helps grow your business. What is a Case Study Video?

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Televerde

JANUARY 11, 2021

Was your product not the right fit? Did they choose a competitor? Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Did the lead convert with a competitor?

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? You’ll learn how to optimize your ad creative, targeting, and format for the best results. Using social ads to reach your entire audience is a huge waste of budget. Custom audiences will also assist with your A/B testing efforts later.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Hubspot

MARCH 12, 2020

Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear. The next week, while I was watching E!, A few months after these events, when I was shopping for shapewear for my wedding, guess what brand I thought of? and "What medium will reach this audience?".

Media Plans 93

Media Plans Planning Marketing Strategy Marketing & Strategy 93

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Heinz Marketing

MARCH 27, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is entitled, “ How to Build & Scale the Human Side of Marketing “ and my guest is Domenic Colasante , CEO at 2X. You can even ask Siri, Alexa and Google or search on Audible!

Demand Generation Agencies 96

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 96

Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. So, how do you start vlogging? Feel out the competition and find your niche. Before you pull out your camera and start filming, you’ll have to do some strategizing.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. So are you ready to charm your customers and leverage the benefit of early engagement? So are you ready to charm your customers and leverage the benefit of early engagement? What is a welcome email?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Content Standard

MARCH 14, 2019

Live content is a difficult sell, and the fact that it’s hard to measure its success beyond vanity metrics doesn’t help its case—especially when you’re trying to get your CMO on board. In fact, people watch live videos three times longer than prerecorded ones. So how do you test the waters?

Tactics 108

Tactics Brand Identity Branding Planning 108

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? You need to understand what value you provide to your customers and then leverage it. It’s strategic positioning.

Social Media 100

Social Media Positioning Social Marketing Media 100

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. How Much Am I Spending? But it’s not only the monthly spend that matters but how that advertising budget is being managed and appropriated.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Huptech Web

JULY 7, 2023

Are you tired of watching your sales figures stay stagnant? Do you wish there was a secret weapon to give your business the boost it needs? Well, guess what? Coupon code marketing strategies are here to save the day and supercharge your sales. You’re in luck! Sounds like a dream, right?

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Hubspot

JANUARY 21, 2020

Understanding target audiences can lead to more successful campaigns for you, as customers will feel as if they connect with your brand. Let's get into target audiences and how to identify yours. What is a Target Audience? This information is helpful in understanding the customer and how they make purchase decisions.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Vidyard

MAY 24, 2017

Although technology has changed the way businesses communicate externally, Hunter highlights how the ultimate goal of a marketing or sales organization has remained the same. Hunter stresses the importance of using video to tell truly compelling stories that can be easily digested by a prospect.

Top of Funnel 91

Top of Funnel Video Marketing Trends Storytelling 91

Content Marketing Institute

DECEMBER 27, 2018

The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? What better place to mine for ideas than some of the best video-related sessions at Content Marketing World. Forget snackable videos. How do you do this?

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

EveryoneSocial

FEBRUARY 15, 2022

While I strongly believe in executing daily optimizations on your accounts (more about this below), I want to focus more on the bigger picture. I’ve been a paid search specialist for more than six years, and – using the tactics I’ll discuss in this blog — I’ve helped accounts improve their campaign cost per conversion by as much as 50%!

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

Optinmonster

DECEMBER 4, 2019

But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Did you know 72% of consumers would rather learn about a product or service by watching a video? But we understand if you have your doubts. By what the stats show, yes. Helps with SEO.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

EveryoneSocial

JULY 31, 2018

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. It’s not the only key to being seen online, but also helps attract the right prospects back to your company website. What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

Sprout Social

MARCH 8, 2019

What products are people digging? What’s got your industry buzzing? But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What is online social listening? Not a good look.

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

Vidyard

FEBRUARY 19, 2020

Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. When properly executed, a case study video showcases the value of your work and helps grow your business. What is a Case Study Video?

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Digilant

AUGUST 10, 2023

Here you’ll gain a foundational understanding of programmatic advertising and how you can leverage it to reach and engage your audiences. What Is Programmatic Advertising? What Does Programmatic Advertising Look Like? In 2023, U.S. And, as astounding as that figure is, that’s only a part of the picture.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Here you’ll gain a foundational understanding of programmatic advertising and how you can leverage it to reach and engage your audiences. What Is Programmatic Advertising? What Does Programmatic Advertising Look Like? In 2023, U.S. And, as astounding as that figure is, that’s only a part of the picture.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52