Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. billion users.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Navigate ever-changing email privacy regulations. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy?

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Is it really cheaper to build a database? But setting up a sales and marketing database from scratch is not as difficult as you may think.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Customer Experience Matrix

NOVEMBER 3, 2018

Frequent readers of this blog can feel free to recite them along with me (throwing rice at the screen is optional): data, decisions, and delivery. Refining this notion just a bit:, the data layer includes systems that create customer data and systems that store it in a unified customer database. Why wouldn’t a CDP fill those as well?

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Database Marketing Types. Consumer Database Marketing.

Database Marketing 185

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 185

Webbiquity

SEPTEMBER 7, 2021

There is a huge quantity of data available on the Internet consisting of structured, unstructured, and semi-structured qualitative and quantitative data available in the form of web pages, databases, HTML tables, emails, blog posts, tweets, images, video, and so much more. Website crawling.

Ethics 274

Ethics Copyright Privacy Internet Marketing 274

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Marketing Craftmanship

AUGUST 29, 2017

All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if the goal of a blog and other forms of content marketing is to generate new business. People read blog posts to gain insights and opinions. You have no blogging strategy.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Zoominfo

APRIL 12, 2018

Fact: Your company’s email program will only ever be as good as your contact database. No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. Cleanse your database regularly.

Ad Building 202

Ad Building Work Management Opt-out Zoominfo 202

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. The Beginner’s Guide to a Data-Driven Content Marketing Strategy.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Convince & Convert

AUGUST 28, 2015

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Don’t Let B2B Business Data Decay Ruin Your B2B Database.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? Consider these statistics ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Envy

JANUARY 20, 2022

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically. In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Opt Intelligence

AUGUST 30, 2022

Build Your Email List. One of the easiest ways to do this is to build up your own database. The more people you can reach on your own, the more cost effective your marketing campaigns will be long-term. Once you know what behavior is happening, you can also work on email campaigns to drive behavior. Analyze Your Own Data.

Co-Registration 75

Co-Registration Opt-in Landing Pages Loyalty 75

SmartBug Media

JANUARY 26, 2023

If you’ve found your way to our blog, you’re probably extremely familiar with contact data—and with the horrible feeling of realizing that form on your website that hundreds of people filled out really should have had “Company Name” marked as “Required.” What Is ZoomInfo, and What Does the ZoomInfo Enrich Integration with HubSpot Do?

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Opt Intelligence

MARCH 29, 2022

Every email marketing manager has dealt with a campaign or two that just didn’t deliver like you planned. The natural first reaction is to send MORE email, with BETTER! Many email service providers look at the longterm engagement rate of your email campaigns to determine the overall health of your list.

Tips 82

Tips Opt-out Opt-in Work Management 82

Opt Intelligence

SEPTEMBER 29, 2022

If your email list could use a refresh, you’re not alone. Over time, email marketing databases become less engaged and less relevant. Or perhaps you yourself are stuck in an email rut. Whatever the reason for an underperforming or unattended email list, these four quick fixes will help you get back on track fast.

Outgrow 72

Outgrow Opt-out Opt-in Click Rate 72

Martech

FEBRUARY 8, 2024

A person who looks it up is in the market to spend money. Thus, you can grow your lead database and qualify and nurture them. To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out. Get more leads. Use specialized tools.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Liveintent

JUNE 11, 2019

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. Email is the future. “The email address is the future of digital advertising,” Cooper explained. Listen to Episode #852 of The Tech Blog Writer Podcast for more great insights.

Advertisements 70

Advertisements Advertising Opt-out Opt-in 70

ClickDimensions

OCTOBER 24, 2023

Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. According to a survey by Forbes Insights, 88% of marketers say collecting and analyzing data is integral to their success. Remove duplicate records to prevent redundant marketing efforts.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. Often, these challenges end up leaving marketers frustrated and marketing automation platforms underutilized or underperforming. With the right strategies, these can be avoided.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Only B2B

APRIL 23, 2021

The most exhausting and challenging task most B2B enterprises face is building and maintaining a customer database that is accurate and up-to-date. There should be a database (List of contacts to approach), right? Point To Note – Never rely on the stale or outdated database. In our case, we begin with Email Marketing.

Ideal Customer Profiles 118

Ideal Customer Profiles Ad Building B2B Sales Qualified Leads 118

Opt Intelligence

APRIL 26, 2023

Email marketing is a powerful tool. Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. No, you cannot email your unsubscriber list. Or are they? Or are they?

Co-Registration 71

Co-Registration Opt-in Opt-out Email Marketing 71

SalesIntel

JULY 19, 2023

B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. It allows organizations to identify and prioritize high-potential prospects, personalize their marketing efforts, and make data-driven decisions. Let’s dive deeper into the SalesIntel journey from ‘Why?’

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Opt Intelligence

FEBRUARY 27, 2022

Email marketing isn’t new, but there is a renewed focus on this tried-and-true channel. And for good reason: email marketing puts you in charge of your marketing, without leaving it to the hands of third-party platforms and their changing rules or prices. Because you control your email message, design and strategy.

Cost Per Thousand 88

Cost Per Thousand CPM CPC Cost Per Click 88

Heinz Marketing

AUGUST 20, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. Can they segment their database into buyer persona groups?

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Lake B2B

APRIL 26, 2022

Imagine running marketing campaigns to generate demand from neurologist email lists that also gives you real-time data insights. The post Neurologist Marketing: Using Neurology Leads Profile and Contact Database appeared first on Blog.

Contact Marketing 98

Contact Marketing Profiling Contacts Leads 98

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. What Are the Types of Data?

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Adobe Experience Cloud Blog

JANUARY 23, 2019

If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Closing The Loop On Email Marketing.

B2B Thought Leadership 134

B2B Thought Leadership Marketo Contact Marketing Thought Leadership 134

SmartBug Media

MAY 12, 2022

But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization. The Power of Inbound Marketing: A Quick Refresher. This is how we achieve inbound marketing success. Inbound Marketing Strategies to Attract. Social media.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105