Webbiquity

AUGUST 26, 2021

With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Launch Marketing

SEPTEMBER 13, 2023

Amid the chaos, your brand deserves to shine. However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics. Read on to uncover the secrets to giving your PPC efforts a boosted conversion rate and the rocket fuel needed to drive more leads for sales. We’ve got you covered.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Only B2B

MAY 15, 2024

Are you seeking to flood your B2B marketing and sales pipeline with plenty of leads? So, how do you keep the leads moving towards the other end of the funnel? So, how do you keep the leads moving towards the other end of the funnel? This blog discusses the best approach to developing an appointment-setting funnel.

Top of Funnel 71

Top of Funnel Optimization Sales Qualified Leads Ideal Customer Profiles 71

Webbiquity

NOVEMBER 17, 2022

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). Guest post by Dan Annetts.

Landing Pages 206

Landing Pages Optimization Conversion Rate Lead Scoring 206

Sana Commerce

JUNE 3, 2024

Let’s face it, wading through sales metrics might not top your list of thrilling activities. But here’s the thing: your sales data is a goldmine of insights that can supercharge your B2B e-commerce performance. How data drives e-commerce sales improvement Knowledge, as the old saying goes, is power.

B2B Sales 52

B2B Sales Top of Funnel Marketing AI B2B 52

Optinmonster

JUNE 11, 2024

So, how do you ensure your business stands out in this bustling marketplace? Plan Your Sales Refrain from deciding on a whim what products you will put on sale on a given day. Considering slashing 75% off on certain products because your rival brand is doing it? Look no further!

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Launch Marketing

SEPTEMBER 27, 2023

But what is drip marketing and how can you leverage it? Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. Let’s plunge in!

B2B Marketing 123

B2B Marketing Lead Scoring Lead Ranking Campaigns 123

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. How to Choose the Best MailChimp Alternative 1. You’re not alone.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SmartBug Media

JULY 28, 2023

If you're looking to maximize your sales potential and close deals faster, this blog post is for you. From analyzing entry points to defining clear criteria and leveraging automation tools, these strategies will help you streamline your pipeline and drive revenue growth. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. Don’t make traffic splits equal.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Martech

OCTOBER 14, 2022

In a recent MarTech session , Comoto’s Dana Green joined BlueConic’s Jackie Rousseau-Anderson to discuss how they are using a customer data platform to unify customer data across multiple brands and systems and activate it across channels to deliver more engaging customer interactions. Choosing the right optimization strategy.

Brand Identity 109

Brand Identity Branding Planning Advertising Agencies 109

SmartBug Media

JUNE 22, 2022

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. However, email flows aren’t one-and-done projects. A/B Testing Email Flows. Branch testing is performed on entire flow sequences. Abandoned shopping cart.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

ClearVoice

MARCH 26, 2024

But how are you getting to those targets? That’s where your marketing program’s key performance indicators (KPIs) come in. That’s where your marketing program’s key performance indicators (KPIs) come in. KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

DealSignal

FEBRUARY 23, 2023

While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation. While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

ClearVoice

MAY 6, 2024

Imagine seeing content that specifically addresses your needs and pain points. And when your content is relevant to your audience, they’re much more likely to pay attention and engage with it. Collecting customer insights is the best way to understand what’s relevant to your audience.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

The Marketing Blender

NOVEMBER 30, 2023

Do you find yourself wondering why your business’s revenue isn’t growing as fast as you’d like it to? In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. How will you reach and engage them?

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Launch Marketing

JULY 13, 2022

With the importance of email in B2B marketing, it is essential to keep the focus on continuous improvement and optimization of your email marketing efforts. The first of three primary email marketing components is timing. The first of three primary email marketing components is timing. Subject Lines.

Email Marketing 116

Email Marketing CAN-SPAM Click Rate Open Rate 116

Hubspot

MAY 18, 2021

One of the first things I do every day is check my email. Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? And that the number of global email users is set to grow to 4.48 Those stats alone serve as a reminder that email marketing is not a thing of the past. Use analytics.

Research 101

Research Buyer Personas Open Rate Click Rate 101

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. What are the Digital Campaigns and how they will benefit business owners? Display ads of Kay by Katrina products will display on your search page. Your customers may be wondering how these ads work? Rather users who visit your website via your ads.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

ClearVoice

OCTOBER 27, 2023

Is your ecommerce website generating a lot of traffic but very few sales? Is your subscription-based service facing difficulties converting free trial users into paying customers? Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. A/B and multivariate testing tools. Which content on your site do people engage with? Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

BenchmarkONE

JUNE 22, 2022

Besides spreading the word about your product or service, marketing plays a crucial role in letting people know the “why” behind your brand. . As a result, you’re bound to encounter mistakes and challenges that hinder you from promoting your product and telling a compelling “why” story. . Assuming Your Audience is Everyone.

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Marketing Automation Services Open Rate 78

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential.

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Bluetext

JUNE 3, 2024

From streamlining repetitive tasks to creating highly personalized customer experiences, AI is revolutionizing how businesses approach marketing. At Bluetext, we’ve witnessed this transformation firsthand, and we’re excited to explore how AI is reshaping the industry.

Marketing AI 48

Marketing AI Automation Personalization Marketing Management 48

Martech

FEBRUARY 23, 2024

Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? How can we increase engagement and guide these unseen visitors toward becoming known? How do we engage visitors when we know so little about them? In a sea of non-gated content, how can we know that our message resonates?

Digital Asset Management 91

Digital Asset Management Personalization Enterprise Management Tagging 91

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Optinmonster

FEBRUARY 18, 2022

Are you looking to find the best ways to boost your email opt-in rates? There’s nothing more frustrating than spending lots of time (and money) on your website and email marketing platforms to have so few people signing up. Use Popups to Hack Your Email Opt-in Rates. So, how do we fix that?

Opt-in 86

Opt-in Tips Opt-out Click Rate 86

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? How can you avoid becoming one of those? By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

SmartBug Media

JULY 27, 2023

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. The challenge lies in cutting through the noise and differentiating your brand amid the intense holiday competition.

Marketing Automation 98

Marketing Automation Automation Marketing & Strategy Marketing Strategy 98

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 79

Examples ROI Planning Work Management 79

Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Google and Apple provide users with the ability to block email senders from using invisible pixels to track email open rates.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. Automating your email marketing gives you a simple way to effectively nurture your subscribers.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy? Let’s get started!

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92