Navigate the Channel

MAY 19, 2023

Because we like to practice what we preach, we work to stay directionally sound in our own content strategy, as it’s our master plan for the creation of all our content and marketing efforts to help us reach our business goals. How do you know what you’re doing is going to get you to your marketing and business goals?

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

Go Beyond SEO

FEBRUARY 21, 2024

Welcome to our guide on SEO for Accountants ! SEO is the practice of optimizing your website and online content to improve its visibility in search engine results. In today’s digital age, having a strong online presence is crucial for any business, including accounting firms. This is where SEO comes in.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Contently

MARCH 22, 2022

Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. You might even draft an eleventh way, maybe. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Branding Brand Identity 188

Content4Demand

MAY 4, 2021

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. This marketing task is more science than art—although you could argue there’s a bit of both.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

ClearVoice

JULY 17, 2023

Then you need to know what mistakes to avoid in content marketing for finance. Too often, finance blog posts and videos provide only general information that doesn’t address client pain points. To avoid this, let’s examine six common mistakes in finance content marketing, and how to avoid them.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

Sana Commerce

AUGUST 2, 2023

That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. This blog explores how manufacturers should leverage SEO to attract new customers and achieve long-term success. The result?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Step # 1 : Get Buy-in For Your Plan.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

NuSpark Consulting

JUNE 1, 2018

Much has been written about the top and bottom of the sales funnel, but your mid-funnel content marketing is also critically important to the demand generation process. What Mid-Funnel Content Is. This bridges the gap between the initial awareness-raising content at the top of the funnel and the final sale at the bottom.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Sana Commerce

MAY 17, 2023

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. Many B2B companies believe that SEO isn’t relevant to them because most of their business is conducted “offline” or via phone or email. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. Conduct a website content audit.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Algorithms.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. How do you get your content featured in a Featured Snippet? When creating content, target question-based queries. Bulleted List.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

ClearVoice

SEPTEMBER 28, 2022

Duplicate content is a silent killer of a thriving website’s search engine rankings. In some cases, duplicate content will also cause you confusion, especially when accidental content duplication happens. Read this guide to learn what duplicate content is, why it occurs, how it affects SEO, and how to fix it.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

SmartBug Media

JANUARY 28, 2019

Great marketing content does more than just attract attention—it attracts a specific audience, compels them to engage with your brand, and ultimately drives sales. But how do you know if the content you created is actually attracting and resonating with the right people? Conduct a Content Audit.

Top of Funnel 84

Top of Funnel Peer-to-peer Content Best Practices 84

Heinz Marketing

APRIL 20, 2021

If you were to ask any marketing expert today what is, hands down, the oldest-but-still-the-most-tremendously-useful-tactic-you-need-to-take-right-now for closing a sale, the answer is use customer testimonials. I mean, this blog has also shared its merits. In fact, Heinz Marketing partnered with G2 Crowd in 2017 on the topic.

Ideal Customer Profiles 126

Ideal Customer Profiles B2B Copywriting Work Management 126

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Content Marketing Institute

JUNE 19, 2018

To produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Next, you need to conduct a content audit.

SEO 104

SEO Top of Funnel Lead Ranking Buyer Personas 104

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Rev

MARCH 8, 2023

In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers. But what is revenue generation exactly?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Contently

JULY 26, 2017

To me, that scenario is the best way to describe what happens when a brand does all the right things creating a valuable blog post but then ignores internal linking. To me, that scenario is the best way to describe what happens when a brand does all the right things creating a valuable blog post but then ignores internal linking.

Lead Scoring 139

Lead Scoring Lead Ranking Keywords SEO 139

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. It’s a good time to be an SEO agency.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Marketing Interactions

NOVEMBER 2, 2021

But, for marketers, questions are one key to B2B buyer enablement. This one is critical for buyers given the overwhelming amount of content available on every topic—not to mention the conflicts in information they must untangle. To be effective, the questions your content answers must address buyer inquiry. Really elementary.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Valasys

AUGUST 14, 2020

In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. Thus, undeniably, a winning social media content strategy holds the power to convert more followers into leads. Ways to Refine Your Content Strategy for Social Platforms. Image Source: SugarSpun Marketing.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Product highlights. A webpage about your new product is a must.

Press 69

Press Product Screencast FAQ 69

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). We agreed with the data: blogging is important.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

CoSchedule

AUGUST 4, 2022

Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). Historical content optimization is the answer. Historical content optimization is the answer.

Traffic 62

Traffic Tactics Optimization Organization 62

ClearVoice

MARCH 9, 2020

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Now, go one step further. What is the customer journey?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Moz

FEBRUARY 1, 2021

Posted by KaviKardos SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy. Our team has been blown away by the reception of our online training programs.

SEO 56

SEO Marketing Analytics Tools Budget Programs Training 56

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. Many businesses make friends with content agencies.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Kapost

SEPTEMBER 16, 2016

For the modern marketer, building a marketing stack often feels like a jigsaw puzzle. That’s a good thing: it’s important to invest in marketing tools that become better for your organization over time. The challenge that most marketing teams face is that we aren’t fortune tellers.

Optimization 48

Optimization Jigsaw Work Management Tips 48

Walker Sands

MARCH 18, 2020

The good news is that being productive and staying connected are sweet spots for us marketers, and today, with our teams working remotely and some unpredictability around what’s next, the importance of these qualities is at an all-time high. Content and Messaging. Create relevant content that adds value.

Paid Content 52

Paid Content Planning Budget Programs Paid Search Agency 52

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. In other words, content marketing.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

ClearVoice

JULY 30, 2019

You’ve spent a year executing your content strategy, and it’s working. Blog traffic has grown and a recent ebook resulted in hundreds of new leads. It’s happening for brands that leverage freelance talent to improve and grow their content creation efforts. Freelancers can revolutionize the way you create content.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60