The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. The robots can’t do that (yet ).

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. One obvious way to showcase that is through case studies of your clients and their successes. What Makes a Great B2B Case Study? Make sure the case studies on your site have their own tab.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

APRIL 26, 2022

If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? But on the off chance you’re not, and you are determined to be a better writer, practice. Read the good stuff: the classic books of yesterday, the best columnists and authors of today. It may just not be your thing.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Marketing Insider Group

APRIL 8, 2024

How CustomGPT Works Almost two-thirds of businesses, or 64% , anticipate that AI will boost their productivity, according to a survey by Forbes Advisor. Understanding the nuts and bolts of how CustomGPT works will give you a clearer picture of why it can be a valuable tool for your business. Marketing Insider Group can help.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Webbiquity

FEBRUARY 21, 2023

That wasn’t always the case though. In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The Inspiration Tom: What inspired you to work on this particular set of problems? In our case, that works well.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Oktopost

APRIL 26, 2024

We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge. According to recent studies, 84% of law firms are already marketing their practices on social media.

Social Media 62

Social Media Work Management Marketing Management Media 62

Trade Press Services

FEBRUARY 19, 2024

Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States. Obviously, if you’re a soccer player or work in a non-technical field, then scholarly articles would not be for you. Do clearly specify your area of expertise.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. Service mindset The best marketers don’t just sell. What’s missing? They help others find solutions.

Email Marketing 94

Email Marketing Effectiveness Work Management Planning 94

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Martech

APRIL 9, 2024

This article explores the essential role of metadata in driving successful DAM practices. Dig deeper: The 5 best practices of digital asset management The Google effect I can’t tell you how often I have heard the question, “Why can’t it just be like Google?” Your DAM works differently, and that’s a good thing.

Digital Asset Management 114

Digital Asset Management Industry CMS Transparency Work Management 114

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. Europe and Asia. A: Exactly.

Work Management 108

Work Management eCommerce Budget Programs Marketing Management 108

Martech

JANUARY 10, 2024

I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. It’s best to be realistic about what you can teach someone in the time allotted for the presentation. Her presentation at MarTech focused on marketing work management solutions.

Conference 123

Conference Tips Work Management Marketing Management 123

SalesIntel

APRIL 17, 2024

Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. This article presents established best practices for implementing B2B email marketing automation effectively. What is B2B Email Marketing Automation? Exciting content is the key to a successful email marketing campaign.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Salesforce Marketing Cloud

OCTOBER 19, 2023

When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues. Automation helps to increase efficiency, reduce costs, improve accuracy, and frees up agents to focus on cases that require critical thinking and empathy.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Martech

JANUARY 17, 2024

Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company. To prepare for a smooth implementation, organizations should prioritize use cases and group them according to a fixed time frame.

Tips 111

Tips Lead Ranking Paid Search Agency Urgency Marketing 111

Salesforce Marketing Cloud

MARCH 19, 2024

Whether you’re seeking advice on implementing a specific feature or sharing your success stories, the Serviceblazer Community is the go-to platform for practical problem-solving. “A Through discussions, forums, and virtual meet-ups, members can tap into a wealth of insights and experiences.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Launch Marketing

AUGUST 16, 2023

We’ve compiled a few B2B email marketing best practices that your B2B startup should focus on. The Power of Simplicity You have probably heard the saying, “the more, the merrier” but in the case of B2B email marketing, it is not always true. People want more concise emails that are easy to consume and understand.

Startups 117

Startups Marketing AI Email Marketing Practices 117

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. In many cases, they’re firmly rooted in what many, including myself, believe is an outdated requirement of seeking candidates with degrees.

First-Mover Advantage 133

First-Mover Advantage Terms and Conditions Work Management Loyalty 133

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy is key to realizing the potential of AI Data serves as the linchpin of every organization and forms the foundation upon which AI can elevate your use cases with personalized experiences. Data strategy answers critical questions such as: Are you working with quality data (i.e. Think big and start small.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Sharing relevant data points and case studies. Map out where they are in your funnel and decide the best content to push them to the next step.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Optinmonster

APRIL 11, 2024

In both cases… We have a solution. Let’s look at a few practical examples of how you can use OptinMonster together with Uncanny Automator, no matter what type of business you run. There are dozens if not hundreds of additional use cases for OptinMonster’s Uncanny Automator integration.

Automation 89

Automation Marketing Websites Work Management Conversion 89

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales. If it worked once, it can work again.

Marketing Automation Services 110

Marketing Automation Services Work Management Lead Ranking Lead Scoring 110

Seismic

FEBRUARY 22, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. And, most importantly, how do I balance defining best practices for enablement novices while providing existing clients with tangible takeaways they can implement immediately, all within a 1-hour time slot?

Sales Cycle 81

Sales Cycle Analytics Lead Ranking Lead Scoring 81

Martech

JUNE 9, 2023

”), a request for a recommendation (e.g., “What is the best CDP?”) In all cases, we used our judgment to classify each conversation manually (a labor of love!). MarTechBot was used to clarify concepts, explain best practices and provide expert opinions. This methodology is decidedly imperfect but useful.

Account Based Marketing 110

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 110

Salesforce Marketing Cloud

OCTOBER 31, 2023

To help you put your best foot forward, we’ll dive into the ins and outs of automated customer service, and we’ll offer practical tips for making the most of automated tools. Email and social media autoresponders: With customer cases on the rise, agents may not be able to respond to all queries right away.

Work Management 119

Work Management Autoresponders Automation Service 119

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 112

Social Media Practices Media Best Practices 112

Martech

AUGUST 21, 2023

However, if you adopt a composable approach to your CDP, you might question how to make AI-based segments work across myriad channels — given that a “composable” CDP is dependent on the data and attributes that reside in your data warehouse. Making the case for using data scientists assigned to other organizational problems is another issue.

Marketing AI 98

Marketing AI Segmentation Rules Paid Search Agency 98

Martech

OCTOBER 13, 2022

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Today we’ll dive into the Practice Lead role. How is a Practice Lead different from a manager? Since the agile role of Practice Lead is someone who is likely a manager, how are these roles different?

Planning 102

Planning Practices Work Management Paid Search Agency 102

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Explainer posts, whether they are long-form articles, shorter blog posts, or how-to guides work well in a content marketing strategy as they walk the end-user or prospect through how to use or leverage certain products or services.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Heinz Marketing

SEPTEMBER 5, 2023

But don’t let the curtain fall just yet; the work has only begun. In the ensuing article, we’ll cover ten core customer marketing best practices to harness the power of your customers and create lifetime relationships. Disseminate industry insights, optimal practices, and updates about enhancements to your product.

Practices 116

Practices Planning Best Practices Paid Search Agency 116

Martech

JANUARY 11, 2024

In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. Instead, these policy changes reinforce the best practices that email marketers should already have in place. That being said, I’m not going to say whether or not that’s the best thing for companies. Get MarTech!

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Martech

NOVEMBER 13, 2023

In the case of customer journey orchestration , this often means a next-best action, offer or other type of recommendation that will yield the best results for the customer and the business. Innovation in the work performed. New ways of working. Determining what is working and what is not.

Planning 119

Planning Work Management Act-On Organic Leads 119

Convert

APRIL 17, 2024

If you’re new to the concept of experimentation rigor, watch my webinar with Convert where we cover rigor fundamentals, integrity in experimentation, and practical steps to incorporate rigor into your programs. (No Rigor is most easily implemented and maintained if done properly from day 1; however, that’s not the case most of the time.

Allocation 52

Allocation Work Management Marketing Management Conversion Rate 52