Modern Marketing Benchmark Survey: 6 Surprising Findings

Oracle

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. This study analyzed how leading companies and brands are dealing with today’s top marketing issues and opportunities. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 2) Blogging benchmarks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

Survey 102

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. This short survey should take only 5-6 minutes of your time.

How to run a customer satisfaction survey

RockContent

This is why they work so hard analyzing KPIs, doing benchmarks, and investing in automated marketing tools. Customer satisfaction survey exists because of that. So let’s talk about the following topics: What is a customer satisfaction survey? Milestone surveys.

Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. The only problem with benchmarks and their data is that they must be relevant. That is why ANNUITAS launched our own annual Enterprise B2B Demand Generation Study in 2014.

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. It also augmented the findings with a survey of 100 of its customers.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. More in the B2B Demand Generation Benchmark Report.

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Oracle

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. The annual survey also found that as many as 34% of respondents said the number of team members involved in the B2B purchase process increased over the past year.

[VIDEO] Business Resilience and Agility: A Benchmark of Performance Amid Uncertainty

Aberdeen HCM Essentials

In the video below, Aberdeen’s SVP of Research, Mike Lock and his team of market insight analysts take a look at the results from their recent survey of nearly 2,000 companies that explored the state of the market in today’s altered reality brought on by the COVID-19 pandemic.

‘Tis the Season for Sales Benchmarking

Sales Intelligence View

As the end of the year draws near, the sales experts are building up their 2013 sales benchmarking surveys. If you have a few minutes, take these surveys. These surveys tend to publish the most insightful results. So put on the Christmas jams and give a few minutes to the sales benchmark surveys: 19th Annual CSO Insights Sales Performance Optimization Survey. 10th Annual Miller Heiman Sales Best Practices Study.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Please take the online survey here.

Sources of Benchmark Studies

Customer Experience Matrix

Somehow I found myself researching benchmarking vendors this morning. Usually I think of the APQC , formerly American Productivity and Quality Center, as the source of such studies. Best Practices LLC MarketingSherpa MarketingProfs Cornerstone (banking) Some of these simply do Web surveys. Others do more traditional in-depth studies. The studies may be within a single organization, among firms in a single industry, or across industries

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Please take the online survey here.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. Now for the benchmarking part: Does your organization have any of these best practices in place?

B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. Silverpop is also the only study to give both bounce and unsubscribe rates – the others give one or the other.

Top Content Marketing Challenges, Benchmarks, and KPIs

Oracle

Content marketing maturation appears to be steadily increasing, as more than half (59%) of ‘leader’ respondents to the Aberdeen Group Content Marketing and Management Study say content marketing efforts are well aligned with sales methodology, compared with 45% of ‘follower’ respondents. The survey uncovered many valuable findings to help marketers assess their strategy and performance metrics.

The Complete List of Video Benchmarks for 2021

Vidyard

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report.

PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Higher Logic

How has community engagement evolved, from setting benchmarks to developing custom measurements for your organization? I recently previewed our 2016 Community Benchmarking Study, and the overarching theme is clear: effective community management can positively influence member behavior. This is where our Engagement Benchmark Score (EBS) provides some great insight. The average EBS for the 2016 study is 79, up 19 points from 2015.

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

Hubspot

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed.

Free Benchmarking–Does Your Marketing Measure Up?

Measure Up Marketing

Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. They regularly audit and benchmark. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000. With marketing budgets still feeling the crunch, it makes sense to be a bit more creative when it comes to benchmarking.

The Results Are In: B2B Surveys & Research Reports Support B2B Content Marketing

Content4Demand

B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. Nothing validates the value of your product or service quite like a study that shows your prospects what their industry peers are thinking.

The Complete List of Video Benchmarks for 2021

Vidyard

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts.

How to Use Surveys to Reach B2B Business Goals

Zoominfo

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Surveys to support list segmentation: The most successful email marketing programs depend on highly targeted email lists. Fill in the gaps by asking survey questions, such as: What is your job title?

Survey 122

Surprises in the 2019 Demand Gen Benchmark Report

Content4Demand

The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. The survey finds that 71% of B2B marketers plan to increase spending on demand generation, with nearly half (46%) of that group planning to increase spending by more than 20% — up from a third (32%) who were planning to up their spending last year. Right behind that were case studies (63%) and then lead nurture campaigns.

2021 Sales Forecasting Benchmarks Spotlight Opportunities for Improvement

InsightSquared

Ever wish you had sales forecasting benchmarks to assess how your own organization stacks up? . Introducing the Ultimate Forecasting Benchmarks: The 2021 State of Sales Forecasting. InsightSquared is excited to unveil The 2021 State of Sales Forecasting study.

2013 B2B Marketing Priorities [Study]

Cody Ward

Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

Help us anonymously benchmark marketing operations and technology salaries

chiefmartech

Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey. Let me emphasize: this is a completely anonymous survey. After the study is complete, we will again make the aggregated results and analysis available to the community at no cost. So, in big, bold letters… Please click here to participate in the survey.

Top Findings from the Marketo Email Marketing Benchmark

Marketo

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark. According to some studies, the effective use of triggered emails can improve open rates by over 50% and conversion rates by more than 350%.

Enterprise B2B Marketers – How Did We Do In 2015?

ANNUITAS

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). Additionally, the study reported findings on lead nurturing, measurement, analytics and content production. If you would like to participate in the survey, you can fill out the form here.

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

In this new and expanded 2019 benchmark study , we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community. To better understand B2B marketers’ satisfaction levels with their current marketing automation platforms, Heinz Marketing and InsightSquared conducted a survey in Q2 2019.

Employer Brand Study Released [VIDEO]

Hinge Marketing

We surveyed over 800 employers and job seekers to better understand how an employer brand can benefit firms. Download the free study and learn all about today’s complex recruiting environment. This study had over 700 participants on both sides of it together, and we saw what’s the difference. Download the free study today and discover what a strong employer brand can do for your firm.

Survey: Majority of B2B Marketers Struggling with Lead Management

KoMarketing Associates

The “State of Lead Management” survey from LeanData recently gathered information from 527 B2B marketing and sales professionals to hone in on their lead management skills. In the context of this survey, it also suggests that a key technical challenge to alignment is an inability to route leads to correct person within an organization.”.

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 Freeman recently published the “Data Benchmark Study” and found that 98 percent of marketers utilize data to secure their budget. As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly.

Survey 130

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

ClickZ

A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. The study also found that brand marketers are prepared to pivot strategy according to the changing environment.

The 16 Best Survey Software and Questionnaire Tools in 2019

Hubspot

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand. Before we dive into our list, let's explore some of the essential features you'll want to see from any survey tool. Essential Features for a Survey Tool.

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . The higher the benchmarks, the higher your goals should be. .