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B2B Marketing Tools for Working Remotely

SendX

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

A marketing rule of thumb suggests that a customer needs to be exposed to a brand seven times before they can make a purchasing decision. “All things being equal, we always gravitate toward the option we trust most and the option that presents the fewest barriers.” How does retargeting work? What is retargeting?

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School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

In a recent survey , US adults ranked the price of tuition, family responsibilities, and work conflicts as their top three reasons for not enrolling in higher ed. The post School’s In: The New Rules for Successful Higher Education Marketing appeared first on Basis Technologies.

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9 steps to make a reactivation program that really works

Martech

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work. When you think about it in theory, this might sound like a lot of work. Keep one rule in mind.

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Embrace Uncertainty and Change

Biznology

Finally, we get a robust vision of future communication tech or “multidimensional collaboratories” (I don’t make these words up), as well as a look into how Dropbox and Gitlab are imagining the future of work and what that may portend for other companies. ” GitLab’s radical vision for the future of work.

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Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever

Brandpoint

So many of us are now self-isolating, working from our dining room tables while watching the news change on an hourly basis. Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. CPL campaigns take advantage of a large, sophisticated B2B distribution network.

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How does a company stand out in an existing market?

Tomorrow People

Firstly, it’s important to recognise the rules of the market you’re in. In red oceans, the ‘rules of competition’ are known and understood by all players in the market. Therefore, company leaders must build barriers that can help them withstand repeated competitive assaults and make them stand out. Red and blue ocean markets.