B2B Marketing Directions

MARCH 10, 2019

This report describes the findings of the 2018-2019 sales performance survey, which generated responses from nearly 900 global sales leaders. The CSO Insights study focused specifically on the performance of the sales function, but the survey findings provide valuable insights for everyone involved with B2B demand generation.

Demand Generation 49

Demand Generation Demand Generation Effectiveness 49

Martech

DECEMBER 26, 2023

Customer expectations will climb, demanding more personalization across all channels, including mobile apps. “AI Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

KoMarketing Associates

MARCH 26, 2018

Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

InsightSquared

OCTOBER 10, 2019

In a recent study, 44% of employees surveyed were concerned about information overload with the implementation of tech-based communication solutions. The same survey determined that millennial managers are the most concerned at 51%. Tech-based tools need to evolve with growing demands to ensure their efficacy and longevity.

Work Management 176

Work Management Marketing Management Process Paid Search Agency 176

KoMarketing Associates

MAY 7, 2018

To gauge customer expectations, Meyocks recently surveyed a group of customers for their “The Case for Mentor Branding” white paper. Demand Metric partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Furthermore, how does this line up with what customers want from marketers?

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

Customer Experience Matrix

MARCH 4, 2018

The assumption that cloud-based technology is synonymous with advanced martech is debatable but, then again, the survey was sponsored by Adobe. A Salesforce survey of IT professionals supports this view. Organizational silos outside of IT are another barrier to CDP adoption.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

TrustRadius Marketing

APRIL 17, 2022

Barriers to Marketing Automation Adoption What do Marketers think about Marketing Automation? Barriers to Marketing Automation. Ascend2 2021) 39% of marketers cite lack of training, resources, and knowledgebase as a barrier to full marketing automation utilization. Demand Spring 2021). Demand Spring 2021).

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Marketing Insider Group

NOVEMBER 18, 2020

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Silos between sales and marketing organizations continues to be one of the biggest barriers to marketing success. Build Relationships with IT and Finance.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. In a survey of decision-makers about the content they receive , there were complaints about relevance. Their needs, motives, and demands must influence what you write. Support the conversion by removing any friction or barriers (i.e.,

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Martech

DECEMBER 10, 2021

To help marketers understand how to bring these pieces together, Acquia surveyed 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Our survey points to first-party data as the secret weapon that will keep companies successful in the long term.

Fulfillment 104

Fulfillment Privacy Trade Show Digital Transformation 104

Customer Experience Matrix

FEBRUARY 24, 2017

So many, in fact, that I've found a half-dozen surveys in the past two months touched on the topic. But each survey asks different questions and gets slightly different answers. High-rated issues within each survey are shaded orange and low-rated issues are shaded green. Many people have asked similar questions.

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

Marketing Insider Group

OCTOBER 15, 2020

Marketers are thinking about the goals they need to achieve and what audiences are demanding and building from there. A: Never put up barriers for yourself. We’re now processing all of that knowledge and creating digital experiences that have learnings and insight from those events built into the strategy.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

ClickZ

APRIL 29, 2020

As the demand for these kinds of solutions continue to grow, consolidation around these technologies will occur naturally as industry players aim to deliver on such demand. A survey by Gartner revealed that U.S. Part of this martech push-pull comes from marketers’ demand for greater unification in their technology stacks.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Salesforce Marketing Cloud

AUGUST 2, 2022

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. A key barrier those over 50 face is age discrimination.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Litmus

FEBRUARY 8, 2024

A report from the National Association for Business Economics found that 76% of those surveyed believe the risks of a recession this year have fallen to 50% or less, and some businesses, like Bank of America, are predicting a soft landing. Identify any barriers in the customer journey and define steps to remedy them.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Porch Group Media

JULY 6, 2021

With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. according to 46%, 43% and 42% of those surveyed, respectively. Ascend2 , 2021). Adobe/Marketing Charts).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

chiefmartech

AUGUST 27, 2020

” From 2,569 companies that Twilio surveyed, 97% reported COVID-19 had sped up digital transformation — and 68% said it sped up by “a great deal.” Twilio’s study found that the crisis removed a ton of barriers to change — reluctance to replace old solutions, insufficient budget, lack of time, bureaucracy, etc. —

Digital Transformation 141

Digital Transformation Wikipedia Barriers Marketing Report 141

DemandBase

APRIL 3, 2019

To answer these questions and get a better sense of marketers’ understanding, usage, impact and optimism surrounding AI, we teamed up with Demand Metric and Salesforce Pardot to conduct a survey of over 100 B2B marketing and sales people. The biggest barriers to AI implementation and usage are skills and cost. Skills/team (52%).

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

Hubspot

DECEMBER 7, 2020

Canva + HubSpot Marketing Survey. We surveyed 502 marketing leaders (mostly senior-level marketing managers, directors, VPs, and CMOs) from across the United States and asked them how COVID-19 has affected their teams, processes, and priorities. It can also help meet demand. 39% reported the demand has mostly stayed the same.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. And not just respond.

Social Media 125

Social Media Personalization Media Work Management 125

QuanticMind

SEPTEMBER 12, 2023

While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. In a recent survey , US adults ranked the price of tuition, family responsibilities, and work conflicts as their top three reasons for not enrolling in higher ed.

Education 75

Education Rules Budget Programs Planning 75

Marketing Insider Group

JUNE 22, 2020

In order to do that we must place customer insights ahead of internal demands. In a survey of decision-makers about the content they receive , there were complaints about relevance. Their needs, motives, and demands must influence what you write. Support the conversion by removing any friction or barriers (i.e.,

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

ClickZ

JANUARY 2, 2021

DemandLab’s ‘ Revenue Attribution Outlook Survey ’ surveyed marketing leaders about their plans, challenges, and budgets for revenue attribution, and here are some key findings: 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Ad networks.

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

ConvertKit

NOVEMBER 23, 2020

Chan Crawford’s course teaches her audience how to overcome obstacles and mental barriers: Image via Chan Crawford. Overcoming mental barriers. If a course is declining in popularity, you should ask yourself whether or not there will be a demand for it in the future. Surveys can be a quick way to generate useful insight!

Course 115

Course Marketing Analytics Tools Customer Surveys FAQ 115

chiefmartech

JANUARY 25, 2022

In survey , after survey , after survey , and so on. But seriously, with almost everything in the cloud and almost all of that built on API-driven architectures — at least internally, if not always fully exposed externally — there aren’t massive technical barriers to integration. The good news: this is doable.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Salesforce Marketing Cloud

APRIL 25, 2023

A global survey from Salesforce found that although there’s a sustainability skills gap, there is a global workforce eager to get involved. Bourhan Yassin CEO of Rainforest Connection “Currently, data collection remains a significant barrier to entry into the climate space.

Ad Building 98

Ad Building Work Management Storytelling Analysis 98

Hinge Marketing

JUNE 14, 2021

The demand for high-quality content is strong. Instead, they use open-access strategies to lower the barriers to engagement and rely on the content to be powerful enough to convince prospects to reach out to the firm with their business needs. Research/Survey Reports . Live and On-Demand Webinars. Uses of Premium Content.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Salesforce Marketing Cloud

JANUARY 27, 2022

Eighty percent of customers surveyed said the experience a company provides is as important as its products and services. Eighty percent of customers surveyed said the experience a company provides is as important as its products and services. Customers are looking at — and judging companies on — their overall buying experience.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Salesforce Marketing Cloud

JUNE 7, 2022

How can executives in the C-suite adapt to these growing demands? In its 2021 survey of 3,000 global CEOs, two of the top priorities mentioned were performing with purposeful agility and making tech matter more. Only the chief financial officer (CFO) and the chief operating officer (COO) are more important, according to the survey.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

Engagio

JULY 16, 2019

Our survey respondents indicated that content is still king, as half of B2B marketers surveyed plan to invest more in content for ABM in 2019, followed closely by an increased investment in Sales and Marketing Alignment (47%) and Target Account Selection (46%). Where is all that budget going? Marketing Team Involvement in ABM.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

KoMarketing Associates

SEPTEMBER 10, 2019

Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Zoominfo

MARCH 27, 2018

15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). 50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ). Customer churn is attributed to the poor quality of customer service ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Marketing Insider Group

MAY 18, 2020

Part of being amazing at sales is eliminating barriers within your sales process. It can be hard to gauge how customers really feel over the phone, but Jiminny allows you to easily compare conversations with the feedback it provides from surveys and reviews. This provides a way to note trends among both salespeople and consumers.

Software 249

Software Tools Word of Mouth Hubspot 249

chiefmartech

OCTOBER 19, 2019

I was reading Gartner’s latest CMO Spend Survey 2019-2020 — spoiler alert: average marketing budgets have fallen to 10.5% Again, this was a pretty rocky relationship in many organizations over the past 5-10 years — similarly due to the disruptions each were undergoing and the new demands they had to face together.

Gartner 64

Gartner Paid Search Agency Barriers Work Management 64

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Why the handover to sales is vital to get right In an ideal world, the marketing team should be continuously engaged in both creating and capturing demand.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Porch Group Media

JULY 7, 2020

This is according to a survey by Datorama. This survey was conducted before the Pandemic took a foothold so it will be interesting as we move towards a new normal, how these initiatives may change in the future. However, brands are taking too much time to get data to customers in the time they demand it.

Brand Identity 64

Brand Identity Branding Business Paid Search Agency 64