Top Lead Generation Statistics for 2018
Zoominfo
FEBRUARY 1, 2018
Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ). 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation ( source ). Demand Generation vs. Lead Generation. 3 Creative B2B Lead Generation Tactics.
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