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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. A: Never put up barriers for yourself. Join him online: Twitter , Facebook , LinkedIn.

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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

There remain few areas of my life that are free from a recurring payment and dependable, on-demand services at my fingertips. Three macro forces are responsible for driving the subscription economy: Digital transformation is changing how products and services are consumed in all industries. Faster time to value.

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Bending Martec’s Law: 2020 has taught us we’re more agile than we thought

chiefmartech

Digital transformation” has been a hot topic for at least a decade. For companies at any real scale though, their plans for transformation were frequently mapped out in years. You’ll often hear brands discussing their ‘digital transformation’ initiative. Then COVID-19 hit.”

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The Ultimate Guide to E-Commerce for The Electronics Industry

Sana Commerce

Digitization has helped break down barriers between supply chain steps to create a more integrated, responsive, and efficient process that allows companies to better meet consumer demand in a timely manner. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive.

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3 lessons for creating a more unified customer experience

Martech

Meeting the rising demand for new, more personalized content requires organizations to eliminate barriers between internal teams and take a holistic approach to creating digital experiences. Our survey found that 83% of marketers still struggle to create content that can be rapidly released across all their digital platforms.

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State of Customer Data Platforms in Europe

Customer Experience Matrix

Answers to questions about leading digital transformation, being driven by customer expectations, and working closely with business units all found that U.S. Organizational silos outside of IT are another barrier to CDP adoption. A Salesforce survey of IT professionals supports this view.

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The 2022 martech landscape shows the space growing towards 10,000 solutions

Martech

“The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. But there is consolidation. While the expansion in the space is entirely real, it is also somewhat illusory.