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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! Here is who we are, what we sell and why we are better.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Of course, there are tax benefits and the overall goodwill you and your employees will feel. Kforce used an email signature banner that promoted the company’s Hurricane Irma relief efforts and encouraged users to click to make donations to hurricane relief. The average vehicle releases 0.79 pounds of carbon dioxide for each mile.

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Linking Up On LinkedIn

FMG Suite

Here’s how you can do just that: Provide high-quality images: Your personal profile should contain a high-resolution branded banner and profile picture. Share The Right Content Seeing results from LinkedIn requires a content strategy, which includes understanding what types of content do and do not work.

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How one tech company is doing marketing without cookies

Martech

What they didn’t expect While the Sentry team had a pretty good idea of how the loss of cookies would affect their technology, they didn’t understand all the ways it would affect working with the rest of the digital world. That isn’t the same thing, of course, but it gave them a semblance of a funnel.

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99% of Marketers Intend to Increase Spend on Digital Marketing Next Year

KoMarketing Associates

The Manifest recently conducted a survey of 501 digital marketers to determine how their investments will change over the course of the next year. On the opposite end of the spectrum, businesses will spend less time and money on display/banner advertisements (19 percent) within the next 12 months.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Content marketing never stops working; ads only work when they’re running. banners on the top, bottom, or sides), they simply block them out. You’re charting this course for a prospect so they can find and get to know your brand. Quick Takeaways. Content marketing has a consistently higher ROI than advertising.

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5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. By assigning a score to each lead based on the actions they took, you can gauge the sales-readiness of the lead and decide on a course of action accordingly.