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Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

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The Case Study Is Dead. Long Live the Customer Story

Influitive

Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? The post The Case Study Is Dead. More of a watcher than a reader? Check out the webinar on this topic. Let me start with a question.

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Agile Marketing Examples & Case Studies

Marketing Insider Group

I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. Where can I find […].

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Why Case Studies are a Necessity for B2B

KoMarketing Associates

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Don’t just state results without explaining how the customer got there. Our team is small.

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Two Ways To Make Your Case Studies Stand Out

B2B Marketing Directions

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.