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Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Metadata

Some competitors might bundle display into their pricing, but we’d rather see you get actual ROI than try to justify a channel that doesn’t quite hit the mark for us. Social media, however, knows how to work the room. Up to 33% of display banner impressions are never seen by a human. Not the most engaging companion.

Display 52
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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

Create special offers, coupon codes or bundled discounts exclusively for customers referred by your affiliates. Send updated banner ads, text links, product shots and landing pages. They work closely with affiliates to emphasize mobile advertising channels. According to studies, they outperform banners by at least 2-3X.

Tactics 40
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You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

Repurpose and Bundle Existing Content. For example, you may have a number of “best practice” and “challenges” articles and blog posts on your site that relate to a specific theme or industry – bundle the ideas from these into the script for a webinar, or use it to create an in-depth whitepaper. Create CTA Banners. The purpose?

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

This article is the perfect read for marketers who are still working on their strategy for the big weekend, or still mulling over which deal they want to promote. Percentages tend to work worse unless you’re doing a really high amount, like 70% off. Offer Free Gifts or Bundles. Whereas a percentage is harder.

Bundling 145
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How To Upsell: 15 Upselling Tips & Examples To Boost Revenue

Optinmonster

Both are tactics used to boost sales revenue, but they work slightly differently. This works well for SaaS products. Personalize Your Upsell Recommendations Recommendations work better if they’re personal. So, how does this work with upsells? Test different options with your own customers till you find what works.

Examples 126
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5 ABM Campaign Ideas for Customer Retention and Expansion

Terminus

A lot of work goes into getting a prospect to become a customer, but what happens after they are locked in? Reviews, ratings, and feedback can contain key insights on what’s working and what’s not. Symplr used this email signature banner for all customer-facing teams and it was a huge success. Rock on, UserTesting.

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The Ideal Trade Show Checklist & Timeline

Navigate the Channel

Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button. If something comes up (because it happens) you can ask yourself and your team, “Does this request work to help us accomplish our trade show goal?” Nine Months Out.