Porch Group Media

APRIL 28, 2021

While intent data has been discussed for some time in B2B marketing, B2C marketers should also be focused on using intent data in their outreach. According to new research by Ascend2, 94% of marketers agree that using data to track purchase intent will give marketing and sales teams a competitive advantage in the year ahead.

Intent Data 52

Intent Data Planning Intent Marketing Strategy 52

Aberdeen

MARCH 1, 2019

The intent behind the new features is to bolster advertiser results and experiences and to bring some needed innovation to their ads options. The three new features are video assets for display ads, a “combinations report” on ad performance, and improved responsive ad output enabled by an “ad strength scorecard” on responsive display ads.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

6sense

DECEMBER 10, 2021

Customers’ intent data helps in increasing the ability to qualify opportunities, eventually accelerating the sales and marketing process. Leveraging big data, intent-based marketing and sales helps B2B and B2C marketers find audiences that are interested in a particular brand. Optimizing and enhancing customer engagement.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. Saksham Sharda: So in what ways do you foresee AI devices impacting both B2B and B2C markets in 2024, especially with the rise of AI-powered PCs? Don McGuire: Well, we’ve done that by actually separating our B2B and B2C brands. That’s another hard KPI.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Porch Group Media

MAY 11, 2022

Additionally, brands who use mover marketing are more than 2x more likely to report best-in-class success from their marketing strategies. This points to the fact that those who are utilizing mover marketing programs report significantly more success than those who do not use mover marketing as part of their overall strategy.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Aberdeen

JANUARY 25, 2019

The column draws on Spiceworks’ 2019 State of IT Marketing report, and according to that report: 37% of B2B companies surveyed intend to increase their marketing budgets, 42% of B2B companies expect their marketing budgets to remain the same as in 2018, and. Travel Industry’s Intent Data Itinerary is Lacking.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Parse.ly

JULY 21, 2022

Content is essential for B2B companies to make purchasing decisions. According to Demand Gen’s 2022 Content Preferences Report, 72 percent of B2B buyers engage with at least three pieces of content before talking to a salesperson. Zendesk’s annual reports. Zendesk’s annual reports. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Convince & Convert

OCTOBER 28, 2010

According to the recent Social Technographics® report from Forrrester, 81% of U.S. “How B2C Uses Social Media Doesn’t Apply&#. So, if the tactics are often the same, how does B2C not apply? Destroying the 7 Myths of B2B Social Media. View more presentations from Jay Baer. B2B Social Media Myth #1. adults overall.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Aberdeen

MARCH 8, 2019

Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities. B2B2MX: Invest in Intent Data. NLP-powered Intent Intel. The newly updated Xen AI platform “can now auto-discover meaningful customer behavioral trends and patterns.”.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

The Lead Agency

JULY 22, 2019

As B2B marketers, we’ve long discussed the differences between B2B & B2C Marketing. Many B2B marketers overlook the importance of branding, as they know that their customers make purchase decisions on more functional things such as cost, quality and availability. This all comes down to business branding.

Brand Identity 69

Brand Identity Branding B2B Paid Search Agency 69

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. Use data that signal purchase intent to identify and understand your audience. Accurate measurement and reporting are core components of any successful ABM strategy and will help you test and improve the customer experience. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. Adobe Digital Trends Report).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Aberdeen

OCTOBER 7, 2019

That’s something we can learn from how causes of death are covered in media reports and through Google search results. Sure, some might check CDC data to fact check a report. Even though your product really is the market leader, there’s a reason why prospects haven’t already purchased from you.

Marketing Report 40

Marketing Report Intent Data Purchase Intent Intent 40

Aberdeen

DECEMBER 28, 2018

Live chat can be used by companies with both business-to-business (B2B) and business-to-consumer (B2C) models. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. password reset URL) to respond to the client’s needs.

Contacts 40

Contacts Trends Marketing Management Peer-to-peer 40

Vidyard

JANUARY 14, 2015

. “This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

“This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Moreover, one report says that Instagram advertising has potential reach of 1.63 3-point lift in purchase intent with interactive assets.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Aberdeen

SEPTEMBER 10, 2019

See what this really means by looking at the report highlights and learning about marketing’s new M.O. This Demand Gen Report article walks through key complaints about AI in marketing, offering counterarguments that focus on key benefits. GDPR Violations Hit Hard.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Adobe Experience Cloud Blog

MARCH 16, 2015

Activity based reporting and analytics—there was nothing advanced tying to revenue. Created messaging that supported the unique buyer journey for both their B2B and B2C business. Purchase Intent : Lead Identification. No lead nurturing , and too much focus on the bottom-of-the-funnel. And the results? Super impressive!

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Hubspot

OCTOBER 17, 2016

And don’t think that emotion-based marketing is applicable to only B2C marketing and individual consumers. Ad reports do not include a breakdown of individual Reactions, although the breakdown can be found in Page Insights. Business buyers are also creatures of emotion. For ad delivery, as well, Reactions are treated the same as Likes.

Paid Search Agency 28

Paid Search Agency Marketing Management Trigger Marketing Facebook 28

Webbiquity

MARCH 27, 2018

Instagram is the most used social network by B2C social media influencers. Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers. ( This is primarily true on the B2C side, however. (Facebook for Business) [link] Or maybe that figure is 15 million businesses.

Stats 242

Stats Twitter Linkedin Planning 242

Zoominfo

OCTOBER 5, 2021

Content can speak to their industry or purchase intent. Because website personalization tools can be an expensive investment, this is typically done by enterprise B2B and B2C companies. Hero images can be dynamic based on the visitor’s location, employment vertical, or interests. Who should I create personalized experiences for?

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130

ClearVoice

APRIL 18, 2022

Its facts may come from a handful of verifiable sources, like: Industry reports. White papers make sense in a B2B setting where leads need extensive research before making a purchase decision. They can also help B2C companies convince their audience that they’re dealing with a credible information source. Case studies.

Paper 40

Paper Top of Funnel Planning Business 40

Convince & Convert

APRIL 28, 2010

The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device. I took a widely circulated research report and made it actionable. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Twenty five percent of the U.S. Among influentials?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Porch Group Media

FEBRUARY 2, 2021

This can also be supplemented with third party assets such as lifestyle, behavioral information, life event data and purchase intent. eMarketer reports that 90.7% eMarketer also reports that 92.3% This is true for both B2C and B2B marketers. Deploy Personalized Experiences Across Channels.

Paid Search Agency 56

Paid Search Agency Ideal Customer Profiles Companies Marketing & Strategy 56

Single Grain

JANUARY 6, 2020

Budgeting/Reporting/Planning. These types of ads increase purchase intent by 18%. The Competitive Pricing Strategy Guide (Covers B2B and B2C Businesses). Customer Service/Support. Human Resources/Talent Management. Procurement/Spending/Sourcing. Management. Software Development/QA Testing. Business Intelligence.

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Aberdeen

MARCH 14, 2019

Intent data is nothing new, and neither are the advantages it’s utilization offers. B2C companies have continued to push the envelope of what intent data can offer and how it can revolutionize their marketing efforts. Intent’s humble beginnings. Intent data crosses over into B2B. Well, Aberdeen does.

Intent Data 40

Intent Data Intent Banner Ads Cross-Selling 40

Content Standard

OCTOBER 15, 2018

Perhaps that’s why, per Content Marketing Institute research, only 37 percent of B2B marketers and 38 percent of B2C marketers have a documented content strategy. Comparable research on B2C content is not readily available, but it’s safe to assume that regardless of industry, the sheer waste of time and money is staggering.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Webbiquity

DECEMBER 16, 2014

Frequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies.

Social Media 100

Social Media Social Marketing Work Management Media 100

Outbrain

SEPTEMBER 20, 2021

Omnichannel marketing gained traction in 2021 and, driven by the pandemic, will be a major force going forward in B2B as well as B2C customer engagement. Landing page split testing should be an ongoing part of marketing campaigns since landing page defects must be isolated to be identified and improved. Embrace omnichannel engagement.

Paid Content 26

Paid Content Enterprise Management Marketing Management Lead Ranking 26

Televerde

OCTOBER 30, 2019

More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products. DemandGen Report, 2017). Roberthalf.com, 2019). On millennials: 73.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Engagio

NOVEMBER 11, 2020

According to Twilio’s COVID-19 Digital Engagement Report, COVID-19 accelerated companies’ digital strategy by an average of 6 years! Sales alerts take the guesswork out of prospecting and selling and can include: Hot accounts showing high purchase propensity that SDRs haven’t reached out to. And almost anything else you can think of.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Contently

MARCH 3, 2021

Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. Many of the brands with big followings and impressive engagement skew B2C. Social impact storytelling drives purchase intent. 2020 put the spotlight on digital content like never before.

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. How many journalists also maintain blogs?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Albacross

AUGUST 7, 2018

You’ll start receiving daily, weekly, monthly reports on how your leads are engaging with your website…. Many marketers think that social media strategies are more suited to B2C companies than B2B ones… but we beg to differ. (If you don’t have much technical expertise, we recommend going with the last option). Buyer’s Journey.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Hubspot

SEPTEMBER 16, 2013

By the time the check came, I''d forwarded myself a research report for future download -- content that ended up inspiring this blog post. This is probably most true in cases of consumer products and B2C companies, but can extend into the B2B or nonprofit worlds, as well. About half of what I read on my phone is work related.

Marketing Websites 28

Marketing Websites Mobile Advertising Mobile Marketing Clickthrough 28