Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Complement their programmatic account-based marketing (ABM) with direct outreach. Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly. Not all intent data is created equal.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Launch Marketing

JULY 26, 2023

Trend #2: Laser-Focused Strategy with Account-Based Marketing Account-Based Marketing (ABM) has emerged as a game-changing strategy in B2B lead generation. Rather than casting a wide net, ABM focuses on targeting high-value accounts or customers with personalized marketing campaigns.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. This is the foundation of a personalized customer experience. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Strategic-IC

JANUARY 29, 2019

We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM. Our next breakfast event, ‘How to Activate Intent-Driven ABM Campaigns’ will be held in London on the 6th February. Why Intent-Driven ABM Campaigns? 5 Key Takeaways From Our Intent-Driven ABM Event.

Account Based Marketing 72

Account Based Marketing ABM Intent Top of Funnel 72

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Aberdeen

APRIL 4, 2019

It’s tough to argue against account-based marketing (ABM) as the de facto strategy for reaching B2B buyers. With ABM, you no longer focus on stuffing your funnel with as many people as possible. Except if it was so easy to focus only on accounts that have shown purchase intent , everyone would do it.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. ABM Alone Isn’t Enough.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Inbox Insight

OCTOBER 27, 2023

With buyer intent data, you can engage with customers before they reach out, tailor your messaging based on average content consumption, and build relationships with leads immediately. This strategic use of intent data not only streamlines your ABM efforts but also helps to build trust, and ultimately revenue, with your best fit accounts.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

PureB2B

JANUARY 3, 2022

Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery. Stop wasting time and money on ABM campaigns that end up falling short. Teams can either upload existing ABM lists to the platform or build brand new ones based on intent keywords.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Only B2B

AUGUST 21, 2023

By focusing on prospects who are displaying intent signals, teams can significantly increase the efficiency of their outreach efforts. Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Harnessing Intent Data for Targeted Outreach A.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. How Intent Data Turns Leads into ABM Insights. But do we really need to pit one against the other?

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

FEBRUARY 8, 2022

With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. Selling Simplified’s customers include agencies and B2B brands, such as Juniper Networks, Mediacom and Marketo.

Purchase Intent 93

Purchase Intent Digital Transformation Acquisitions Intent Data 93

Marketing Insider Group

JULY 16, 2020

So, how do we put customers in the proper brackets according to their purchase intent ? ABM also makes it far easier to create a properly segmented audience that your team can target and nurture. Create buyer personas and accurate segments.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

OCTOBER 1, 2019

Tune in as we discuss how to find the right methodology and math behind account-based marketing (ABM), the best dirty secrets to manage your data in a growing company, and how there’s no shame in needing a VLookup refresher every now and then. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Account Based Marketing 40

Account Based Marketing ABM Peer-to-peer Business 40

Aberdeen

JANUARY 10, 2019

This is the second in a series of Account Based Marketing (ABM) Myth Busters. In this series, we dissect the assumptions of marketing/sales organizations who have yet to embrace Always-On ABM. In order to achieve the positive outcomes ABM is intended to bring, there are numerous factors that need to align.

Account Based Marketing 40

Account Based Marketing Contact Marketing ABM Contacts 40

KoMarketing Associates

JULY 9, 2019

Research indicated that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent). Influencer marketing (48 percent), purchase intent targeting (44 percent) and advertising on emerging social channels (44 percent) are becoming more common as well.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

MAY 7, 2019

The statistics suggested that the most mainstream trends are video marketing (68 percent), followed by ABM strategy (64 percent) and on-demand content strategy (55 percent). Spiceworks surveyed more than 250 B2B marketers to determine which trends are on the rise in terms of marketing tactics.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

FunnelEnvy

SEPTEMBER 18, 2023

Are they looking for information, comparing products, or ready to purchase? Intent analysis identifies which actions signal intent to buy as they move through the funnel. ABM marketing typically targets large accounts where a buying group decides over an extended period.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Aberdeen

OCTOBER 3, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Binary Demand

MARCH 26, 2024

Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Heinz Marketing

DECEMBER 15, 2021

Intent data is an individual’s web content consumption, it monitors for key intent search terms. B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions.

Intent Data 124

Intent Data Intent Lead Ranking B2B Marketing 124

Only B2B

FEBRUARY 11, 2024

Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Decide what it is, what you want, and what it is you don’t – to find the perfect intent data solution. Not one-size-fits-all, and so choosing the perfect type of intent depends on the products or services you offer.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Aberdeen

JANUARY 4, 2019

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

DemandBase

MAY 7, 2020

Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DemandBase

MAY 28, 2020

In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Here are 5 big data sources to help you get serious about ABM and cut down on marketing waste: Firmographics. Purchase Intent. And they may not even be a definitive indication of purchase intent. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Oktopost

SEPTEMBER 12, 2023

Efficient lead scoring Intent data provides real-time insights into potential customers’ interests and behaviors, and by analyzing these insights, you can score your leads in terms of purchase intent more accurately.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124