Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

Account Based Marketing 118

Account Based Marketing Enterprise Management Paid Content Work Management 118

Only B2B

JUNE 30, 2023

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. This involves analyzing various data points and signals to identify purchase intent and align marketing strategies accordingly.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

markempa

APRIL 27, 2017

During this stage, you’ll share content to help progress them from interest towards purchase intent. 5 Ways to Immediately Boost Account Based Marketing (ABM). You need to learn if this person and/or their company is a fit and their level of qualification. You also want to learn about their motivation. It’s your turn.

Top of Funnel 306

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 306

DealSignal

AUGUST 25, 2020

Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent. The post DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent appeared first on DealSignal. It’s your total audience, perfected.

Bombora 52

Bombora Purchase Intent Purchase Intent 52

Single Grain

DECEMBER 27, 2024

Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from. Demandbase is better for organizations that need flexible ABM solutions with a focus on account intelligence, while 6sense is best for AI-powered tools like predictive analytics. However, both platforms have differences.

DemandBase 52

DemandBase Account Based Marketing Marketing Automation Services ABM 52

Only B2B

JUNE 19, 2024

This is where ABM intent data comes into play. Marketers can find this sweet spot with intent data. Together, ABM and intent data form the perfect combination to drive tangible business results. Third-Party Intent Data : Gathered from external sources, offering a broader view of buyer behavior across the web.

Sales Qualified Leads 62

Sales Qualified Leads Intent Data Demand Generation Account Based Marketing 62

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Complement their programmatic account-based marketing (ABM) with direct outreach. Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

KoMarketing Associates

MAY 7, 2019

The statistics suggested that the most mainstream trends are video marketing (68 percent), followed by ABM strategy (64 percent) and on-demand content strategy (55 percent). Spiceworks surveyed more than 250 B2B marketers to determine which trends are on the rise in terms of marketing tactics.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Strategic-IC

JANUARY 29, 2019

We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM. Our next breakfast event, ‘How to Activate Intent-Driven ABM Campaigns’ will be held in London on the 6th February. Why Intent-Driven ABM Campaigns? 5 Key Takeaways From Our Intent-Driven ABM Event.

Account Based Marketing 72

Account Based Marketing ABM Intent Top of Funnel 72

KoMarketing Associates

JULY 9, 2019

Research indicated that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent). Influencer marketing (48 percent), purchase intent targeting (44 percent) and advertising on emerging social channels (44 percent) are becoming more common as well.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Zoominfo

AUGUST 30, 2023

Sales and marketing teams can rely on intent data to ensure effective go-to-market strategies, accurate customer segmentation , and personalized outreach to the right people. Personalize the customer experience : Marketing and sales teams can better coordinate personalized outreach across the entire buying journey based on intent signals.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

SEPTEMBER 24, 2024

Watch the On-Demand Webinar Hosted by the American Marketing Association Understanding the Power of Signals Signals are data points or indicators that provide insights into potential customer behavior or purchase intent. ZoomInfo Marketing Finally, ABM with data you can trust. “Think about signals as triggers.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Valasys

NOVEMBER 14, 2018

This is an exciting partnership that will involve tight integrations between their products and will provide Triblio customers with an excellent ABM solution that essentially integrates with intent capabilities. They are more of an initial interest on a category-related topic. About Triblio.

Bombora 56

Bombora Account Based Marketing ABM Purchase Intent 56

Heinz Marketing

DECEMBER 15, 2021

Intent data is an individual’s web content consumption, it monitors for key intent search terms. B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions.

Intent Data 119

Intent Data Intent Lead Ranking B2B Marketing 119

Launch Marketing

JULY 26, 2023

Trend #2: Laser-Focused Strategy with Account-Based Marketing Account-Based Marketing (ABM) has emerged as a game-changing strategy in B2B lead generation. Rather than casting a wide net, ABM focuses on targeting high-value accounts or customers with personalized marketing campaigns.

Lead Generation 106

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 106

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies ABM Account Based Marketing 62

DemandBase

MAY 7, 2020

Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

PureB2B

JULY 7, 2022

Combine Intent Data with Account-Based Marketing. Account-Based Marketing (ABM) centralizes marketing efforts on select leads. It goes hand in hand with intent data, which lets you identify the top prospects to pursue. Implement a comprehensive lead qualification strategy to bring quality leads to your ABM funnels.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Heinz Marketing

JULY 9, 2021

Features/functionality: A number of solutions available including ones for Tech Marketing, ABM, Partner Marketing, Tech Sales, and Intent-driven Services. Higher response rates and scores because leads come with recent and relevant purchase intent. Next up: ABM Orchestration. TechTarget. Let me know!

Paid Content 138

Paid Content Marketing Automation Services Work Management Top of Funnel 138

Only B2B

DECEMBER 4, 2024

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. 93% of B2B marketers say they need more than two sources for their intent data.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Zoominfo

MAY 21, 2021

When your prospects visit other websites, you have no visibility into their activity or implied intent. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How Do You Use B2B Intent Data? There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

SalesIntel

DECEMBER 24, 2024

Account-Based Marketing (ABM) has become a critical strategy for B2B companies aiming to increase conversions, build stronger relationships with high-value accounts, and achieve a higher ROI from their marketing efforts. But while ABM is highly effective, executing a successful strategy requires a precise, well-defined approach.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. How Intent Data Turns Leads into ABM Insights. But do we really need to pit one against the other?

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

Engagio

NOVEMBER 11, 2020

Then, about five years ago, we saw the rise of Account-Based Marketing (ABM) , which was heralded by many (including me) as the next new thing. But for all its benefits, ABM at the time was also flawed. These early attempts at ABM didn’t deliver what Sales teams needed: hot leads they could follow-up on right now.

DemandBase 62

DemandBase Account Based Marketing ABM Top of Funnel 62

Aberdeen

MARCH 25, 2019

Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted. Account-based marketing (ABM) has replaced the marketing strategies of the past, and it’s not even what you’d call nascent any longer. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Inbox Insight

OCTOBER 27, 2023

With buyer intent data, you can engage with customers before they reach out, tailor your messaging based on average content consumption, and build relationships with leads immediately. This strategic use of intent data not only streamlines your ABM efforts but also helps to build trust, and ultimately revenue, with your best fit accounts.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Absolutely.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

PureB2B

MAY 30, 2022

A fundamental aspect of account-based marketing (ABM) is targeting accounts who are a good fit for your company’s products or solution. For example, if there is a peak in interest for B2B buyers looking for a marketing automation platform – the data will reflect that (thus indicating an increase in purchase intent).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

DemandBase

MAY 28, 2020

In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Here are 5 big data sources to help you get serious about ABM and cut down on marketing waste: Firmographics. Purchase Intent. And they may not even be a definitive indication of purchase intent. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly. Not all intent data is created equal.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Oktopost

OCTOBER 20, 2021

By targeting customers with personalized content around where they currently are in their buyer journey, you can gain insights from how they interact with the content about their future purchasing intent. ABM may be the most extreme form of content personalization, but it can be really effective.

Top of Funnel 123

Top of Funnel Personalization Sales Qualified Leads Generation 123

Strategic-IC

NOVEMBER 6, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

Martech

FEBRUARY 8, 2022

With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. Selling Simplified’s customers include agencies and B2B brands, such as Juniper Networks, Mediacom and Marketo.

Purchase Intent 78

Purchase Intent Digital Transformation Acquisitions Marketo 78