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How ZoomInfo’s Data, Intent, and Unique Signals Empower Customers to Stay Ahead in 2025

Zoominfo

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Traditional intent data tools often operate in silos, leaving teams with fragmented insights.

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How to Leverage Intent-Based Marketing to Target Right Leads

Only B2B

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. How to Segment Leads: High-Intent Leads: Prospects actively considering a purchase.

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How to do lead management that improves conversion

markempa

Lead qualification and scoring to determine readiness (Are they a fit? Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead routing – Handing off only “sales-ready leads” that meet the universal lead definition, a.k.a. ULD, to sales).

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11 Best Buyer Intent Data Tools to Drive More Qualified Leads  

Only B2B

Third-party intent data : Gathered from external sources such as partner websites, content syndication networks, and data providers. Buyer intent data tools aggregate these signals, allowing marketers to prioritize high-intent leads and tailor their outreach to align with buyer interests. Let’s break them down one by one.

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Introduction to Lead Management

markempa

Here are the 5 major stages of an effective lead management process: Lead capture (Generating inquiries). Lead qualification and scoring (Are they engaged? Lead nurturing (Progressing early stage leads from interest toward purchase intent). Are they a fit? Are they sales ready?).

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.