Zoominfo

NOVEMBER 1, 2024

The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. The platform provides intent signals from Bombora, account and contact discovery for best-fit accounts, and intelligent data curation.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. The anatomy of these signals, however, is often vaguely interpreted and unreliable. Signal Keywords.

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. provides account intelligence and analytics for B2B companies, using multi-channel intent signals to identify in-market buyers. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. All our products and solutions actually drive results from qualified buyer intent signals.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Only B2B

SEPTEMBER 25, 2024

The best part is that your sales teams can focus their efforts on prospects showing purchase intent- ultimately increasing efficiency and conversion rates. Account-Based Insights : For ABM strategies, choose a tool that provides intent signals at the account level, helping you focus on decision-makers within target companies.

Buyer Intent 126

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 126

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Lead scoring and prioritization : Use predictive purchase data to weigh your lead scoring model.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Martech

JULY 11, 2024

Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. This is how ZoomInfo describes intent data based on signal strength: “Derived intent signals are a mix of first-party and third-party signals. ZoomInfo, “What is intent data?”

B2B Marketing 125

B2B Marketing Intent Signal Zoominfo B2B 125

Aberdeen

FEBRUARY 22, 2019

And just as the scientists who created DeepSqueak aim to add contextual behavioral information to research involving these small mammals, Aberdeen’s insights into the behavioral patterns of prospective buyers who have emitted purchase intent signals will add a key layer of visibility and context to marketing and sales operations.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Intent Signal Marketing Analytics Tools 244

Zoominfo

FEBRUARY 5, 2024

Reps can gauge purchase intent and build rapport very quickly. Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time. For example, ZoomInfo allows marketing teams to set up campaigns triggered by buyer intent signals and other data points.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230

Only B2B

SEPTEMBER 25, 2024

The best part is that your sales teams can focus their efforts on prospects showing purchase intent- ultimately increasing efficiency and conversion rates. Account-Based Insights : For ABM strategies, choose a tool that provides intent signals at the account level, helping you focus on decision-makers within target companies.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Zoominfo

DECEMBER 28, 2020

Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line. Prospects’ intent signals help you determine who’s researching your solution (or the competition’s)—before they fill out your lead-gen form or interact with your sales development rep(SDR).

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Heinz Marketing

MARCH 31, 2024

By leveraging advanced analytics and machine learning algorithms, Koala identifies critical signals that indicate an account’s intent to purchase a product or service. Benefits Galore Precision Targeting: Koala enables marketers and sales teams to target accounts accurately.

Intent Signal 69

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 69

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Billboards are having a revival, here are some things you can learn from a traditional advertising method.

Intent Signal 95

Intent Signal Purchase Intent B2B B2B Sales 95

SalesIntel

NOVEMBER 7, 2024

Refining target lists—pinpointing accounts that match ideal customer profiles and exhibit high purchase intent—has become a cornerstone of modern B2B sales strategy. This high-value data enables users to target warm leads—those accounts most likely to convert—by surfacing high-intent signals.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Signal Ad Building Lead Ranking 40

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

NetLine

NOVEMBER 26, 2024

Of this group, Articles are the format least associated with a purchase decision. For our purposes, we’ll dive further into the three formats with greater intent signals: White Papers, Webinars, and Playbooks. Meanwhile, Webinars and Playbooks have experienced steady, year-over-year growth, with Webinars up 20.6%

B2B Marketing 52

B2B Marketing Planning B2B Webinar Metrics 52

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data provides insights into your prospects’ purchasing intent and online research behavior. Follow a Reliable Lead Scoring Model .

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Only B2B

FEBRUARY 21, 2024

Let’s delve deep into Intent Data in Personalized B2B Marketing. Must Read: First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences Diving Deeper: Types of Intent Signals in B2B Now, intent data isn’t a one-size-fits-all solution. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SalesIntel

NOVEMBER 21, 2024

In this blog, we’ll dive deep into how intent data works, why it’s a game-changer for sales, and how SalesIntel can help you leverage it to connect with your ideal audience faster and more effectively. What Is Intent Data? The Secret Sauce to Smart Selling Intent data, aka intent signals, is like reading your prospect’s mind.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Data Intent Intent Signal 40

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Buyer intent is an underutilized resource for today’s marketers and sellers. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

MarketJoy

OCTOBER 8, 2024

Here’s how: Intent-Driven Targeting MarketJoy uses AI tools and data analytics to track buyer intent signals, such as web behavior, content engagement, and third-party data. With this information, MarketJoy fine-tunes its strategies, targeting businesses that exhibit genuine purchasing intent.

Buyer Intent 52

Buyer Intent Intent Marketing Management Intent Signal 52

Lusha

JULY 14, 2023

First-party intent data First, let’s define “ intent data ”, which is information about a prospect’s actions (otherwise known as intent signals ), that indicate their level of interest in becoming your customer. As you’ll see, there are many types of intent signals. What is 1st-party intent data?

Intent Data 52

Intent Data Top of Funnel Intent Intent Signal 52

Lusha

FEBRUARY 3, 2023

There are lots of ways to leverage intent signals. 5 Tips for Scaling a Sales Team using Intent Data Intent signals come in handy at every stage of the sales process, from lead generation to deal closing. First-party intent signals can also be used effectively to personalize messaging.

Top of Funnel 52

Top of Funnel Intent Signal Intent Data Intent 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Lusha

SEPTEMBER 9, 2024

Higher Statistical Significance: By combining multiple related topics, the statistical significance of Intent data increases, providing a clearer picture of a company’s research and purchasing Intent.

Intent 52

Intent Bombora Peer-to-peer Buyer Intent 52

NetLine

MARCH 2, 2023

By contrast, B2B buyer intent data tells marketers and sales reps which accounts are showing intent, which prospective buyers are actively researching online, and which pain points they are looking to solve based on their content consumption. Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

NetLine

JULY 8, 2024

With all of this in mind, let’s review what NetLine discovered about B2B professionals thanks to INTENTIVE. Understanding Who’s Ready to Buy Studying buyer-level intent signals can feel like a sneak peek into a prospect’s preferences. As shown in the table above, the spectrum of intent is quite interesting.

Intent Data 52

Intent Data Top of Funnel Marketing AI Purchase Intent 52

Top Rank Marketing

OCTOBER 17, 2023

Registration processes can capture intent signals, offering precious nuggets of information for more tailored follow-ups. Laura Ramos, Vice President, Principal Analyst at Forrester Research Technology and Insights: Webinar platforms that offer actionable insights are invaluable.

Webinar Metrics 117

Webinar Metrics Forrester Top of Funnel Research 117

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Aberdeen

MAY 8, 2019

And while intent data is certainly valuable, your investments will be wasted without a strategy for getting the most out of it. Improving sales enablement and contributing to your company’s pipeline starts with a set plan for intent signal scoring. 4 Main Categories for Intent Signal Scoring.

Intent Data 40

Intent Data Lead Ranking Intent Intent Signal 40