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The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

Except When it Isn't Using intent data and predictive analytics to focus marketing efforts on in-market prospects also presents a broader hazard. If taken to the extreme, it can lead marketers to ignore prospects that don't make the in-market cut. Image courtesy of Fertile Ground via Flickr CC.

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For ABM marketing, don’t get lost in technology

Martech

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic.

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How Buying Signals Rise from Layers of Data

Zoominfo

The advantage of using buying signals is simple: It saves teams time by narrowing down the pool of prospective leads, and it also saves money by focusing spending on top-notch, in-market prospects. Three Kinds of Signals to Help You Prioritize Outreach.

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Intent Data is a superpower. Here’s why.

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. Without benefiting from it through sales.

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Meet the DemandScience Team at B2BMX 2022

PureB2B

Our trifecta of leading solutions – Identify , Activate and Convert — provide B2B sales and marketing teams with the ability to: Identify in-market prospects from a database of over 131 million active buyers, using intent signals, verified details, recent confirmed connections, and technographic installs.

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Step Up Digital Ad Delivery with PureABM

PureB2B

This helps B2B marketers boost visibility and increase brand awareness among in-market prospects. Lastly, PureABM goes above and beyond high-level reporting, providing B2B marketers with engagement data per individual account domain. Account-Level Reporting.

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Here’s How to Prevent an ABM ROI Disaster

PureB2B

Online Market Research. Digital Consumption Trends of In-Market Prospects. With PurePredict, marketers get access to 131M+ in-market buyers across various segments and industries, which they can then use to refine their ideal customer profile.