article thumbnail

The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

Except When it Isn't Using intent data and predictive analytics to focus marketing efforts on in-market prospects also presents a broader hazard. If taken to the extreme, it can lead marketers to ignore prospects that don't make the in-market cut. Image courtesy of Fertile Ground via Flickr CC.

article thumbnail

Is the quality of your data hindering your ABM success?

eTrigue

A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Intent data helps determine which of your prospects are in-market and which are latent.

ABM 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Buying Signals Rise from Layers of Data

Zoominfo

The advantage of using buying signals is simple: It saves teams time by narrowing down the pool of prospective leads, and it also saves money by focusing spending on top-notch, in-market prospects. Three Kinds of Signals to Help You Prioritize Outreach.

Buy 246
article thumbnail

Intent Data is a superpower. Here’s why.

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. Without benefiting from it through sales.

article thumbnail

For ABM marketing, don’t get lost in technology

Martech

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic.

article thumbnail

Intent Data is a Superpower. Here’s Why

Zoominfo

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. That’d be something.

article thumbnail

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

Third-party intent data also marries well with third-party account-based marketing activities, whereby external companies can utilize intent alongside targeted content amplification to better reach and engage “in-marketprospects. Finally, 3rd party intent data offers scale.