The Promise and Perils of Focusing on "In-Market" Prospects
B2B Marketing Directions
SEPTEMBER 13, 2020
Except When it Isn't Using intent data and predictive analytics to focus marketing efforts on in-market prospects also presents a broader hazard. If taken to the extreme, it can lead marketers to ignore prospects that don't make the in-market cut. Image courtesy of Fertile Ground via Flickr CC.