PathFactory

MAY 2, 2019

How can you embrace these new capabilities to build a truly AI-powered marketing machine that enables B2B buyers at every stage of their path to purchase? That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. But first, what IS AI, really?

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Industrial Marketer

JANUARY 20, 2023

If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. According to a Forrester report, 55% of B2B buyers completed their purchases online. B2B buyers are no different.

Features 59

Features Optimization Marketing Websites B2B 59

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . This lack of clarity leads to extensive fallout between consideration and purchase. . These purchases fall squarely in the realm of the traditional B2C buying journey.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. And no, this isn’t just a B2C thing. Get the Report. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. You think about transitioning from a capital, one-time purchase to more of a recurring relationship that’s value-oriented.”

Top of Funnel 98

Top of Funnel B2B Forrester B2B Sales 98

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Look for the opportunities when purchasing something new from your business might feel most welcomed and natural.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Understanding a consumer’s lifestyle, purchase behaviors, channel preferences and so on will drive higher engagement with consumers, and in turn, encourage new customers to do business with your brand. Forrester). higher brand awareness, 1.5x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Only B2B

FEBRUARY 16, 2022

Simply because the pandemic’s previous two years have altered how purchasers act and make purchases. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. A Forrester WAVE matrix of leading vendors is one. B2B reactivation is different from its B2C counterpart as a communication strategy. Email has been the primary channel for both B2B and B2C marketers for years because it works.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. With so much potential, marketers would be wise to get their ABM programs right. — to targeted accounts.

Account Based Marketing 110

Account Based Marketing ABM Marketing & Strategy Landing Pages 110

Lake One

APRIL 28, 2020

Forrester Research found 74% of B2B buyers conduct more than half of their research online before making a purchase offline. With the number of stakeholders involved in a purchase decision growing every year and the journey becoming ever more complex – the B2B website job is heavy. Difference between B2B & B2C.

Marketing Websites 52

Marketing Websites B2B Marketing & Strategy Forrester 52

NetLine

APRIL 23, 2024

Identify potential influencers within the buying committee: It’s important to identify the individuals who have purchase influence within the buyer committee. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. Learning from B2C. Secondly, there is an increased need for better “data literacy” in organizations, turning data into insights. .

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Porch Group Media

SEPTEMBER 9, 2020

This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Top Rank Marketing

MARCH 18, 2024

Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize. AI will have a limited ability to offer adequate information to informed B2B audiences, especially if those audiences include buyers looking to make critical purchasing decisions. Other publishers and SEO experts are less concerned.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Martech Advisor

DECEMBER 17, 2019

Buyers expect more from their business purchases than ever before. In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Top Rank Marketing

SEPTEMBER 4, 2023

Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. Despite the complexity of the products and services and longer sales cycle, B2B buyers want to experience the same kind of personal attention to customer service that a B2C customer, say, buying a pair of shoes might.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. NOTE: HubSpot Payments is currently in open beta. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Biznology

JANUARY 16, 2017

About six months ago, I purchased a new iMac and have only experienced technical problems since that purchase. If they chose you above a competitor because you provided a higher-value service or product, don’t use a price reduction tactic to entice them to renew their contract or purchase additional products.

Pricing 80

Pricing Price Loyalty Forrester 80

Square 2 Marketing

NOVEMBER 14, 2019

Everyone knows that people make their purchase decisions over a period of time. B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead.

Lead Nurturing 50

Lead Nurturing Marketing Qualified Leads Leads Lead 50

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. The number of interactions during the purchase process has also increased, rising from an average of 17 in 2019 to 27 in 2021. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. — to targeted accounts. Why it’s hot. Why we care.

Account Based Marketing 82

Account Based Marketing Buy Process Marketing Automation Services 82

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 46% of B2B buyers purchase something after watching video. A lot of companies assume that YouTube is strictly a B2C channel.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

PathFactory

NOVEMBER 9, 2021

B2B buyers want a B2C experience. With the average purchaser consuming 13 pieces of content (including five from third-parties), according to FocusVision , multiplied by buying committees of 100+ people, only an intelligent platform can deliver hyper-personalized content, at the right time, at the scale required.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. Half of users say they have visited a brand’s website to purchase a product or service after seeing it featured in Stories. — Forrester (@forrester) October 27, 2021. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Crimson Marketing

APRIL 4, 2013

Branding isn’t as important in B2B as it is in B2C. Interesting tidbit: According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. The 7 misconceptions listed below seem to be a good start: . All B2B targeting is all created equally.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Consumers and business buyers turn to an average of nine channels to browse product inventory, look for advice, and make purchases.

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. In one survey of B2B suppliers by Forrester Consulting, 87% said omnichannel investment will be crucial to serving customers.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. That’s not that difficult, but what if most of your purchases happen offline? No (although social IS getting harder).

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

BOP Design

APRIL 16, 2018

It’s a fact, clients want to know someone else’s experience with a product before they jump in for a purchase. According to Marketing Land , 90% of consumers say positive reviews influenced their purchasing decision. This “recommendation and review” culture for B2C buyers is the same for B2B buyers. They Are Cost-Effective.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy B2B 48

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. And 53 percent claimed they are likely to abandon an online purchase if they can’t find a quick answer to their question. And that means answers, fast.

Marketing Management 112

Marketing Management Service FAQ Forrester 112