Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. discover the key OVPs that can help you conquer your video strategy once and for all.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Martech

FEBRUARY 17, 2022

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I This isn’t new.

Top of Funnel 91

Top of Funnel B2B Forrester B2B Sales 91

Top Rank Marketing

SEPTEMBER 4, 2023

Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. Despite the complexity of the products and services and longer sales cycle, B2B buyers want to experience the same kind of personal attention to customer service that a B2C customer, say, buying a pair of shoes might. Make the most of it.

Enterprise Management 96

Enterprise Management Work Management Marketing Management B2B Marketing 96

Vision Edge Marketing

FEBRUARY 22, 2022

Stay with us to learn 1) how a customer journey map helps you determine the intersection of your sales process and customer consideration, 2) the six C’s of the customer-centric buying process, 3) the three key B2B conversations needed to move your prospect from communication to consideration, and what exactly to ask in each conversation type. .

Work Management 187

Work Management Marketing Management Lead Ranking Buy 187

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. A Forrester WAVE matrix of leading vendors is one. So are the customer’s previous or potential use, thought leadership from company experts, conference participation and personal contacts and helpfulness through industry associations and companies.

Marketing Automation Services 120

Marketing Automation Services Intent Marketing Automation Email Marketing 120

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. With so much potential, marketers would be wise to get their ABM programs right. Why we care.

Account Based Marketing 97

Account Based Marketing ABM Marketing & Strategy Landing Pages 97

Madison Logic

FEBRUARY 7, 2024

Experts agree that the key to successful resolutions is setting small goals that help you achieve big results. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Top Rank Marketing

MARCH 18, 2024

Staying aligned with its guidelines and priorities will help you continue to grow your authority and attract high-quality visitors. Helpful, expert-sourced content will rise above the rest Google SGE presents a unique opportunity for B2B creators. Other publishers and SEO experts are less concerned.

Traffic 78

Traffic SERP Guidelines User-Generated Content 78

NetLine

APRIL 23, 2024

How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. In reality, inbound marketing may help or hinder your outward marketing efforts.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Martech

SEPTEMBER 29, 2023

Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 They have partnered with SWK Technologies and other integrators to help you get going seamlessly. trillion in 2021 to $3 trillion by 2027. What a godsend.

Marketing Automation Services 84

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 84

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. This can be achieved by investing in technology that helps meet buyers’ needs.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. 35% of all North American B2C marketers use live video.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Porch Group Media

SEPTEMBER 9, 2020

This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

DemandBase

NOVEMBER 20, 2019

I named a new CEO to help take us to the next $100 million of growth! The most notable recognition, however, is having Demandbase named a Leader by Forrester in its New Wave report and highlighted as the top must-have ABM technology in a recent Forrester survey of 120 businesses practicing ABM. The Next Chapter.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Content4Demand

SEPTEMBER 24, 2021

Intent also can help sales significantly—for example, if the sales team has a large number of accounts in their territory, intent can help prioritize those accounts for them. Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Golden Spiral

JUNE 21, 2023

You need to understand the real problems facing your buyers, and speak with empathy about how you help solve them. The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes.

Branding 48

Branding Brand Identity Differentiation Forrester 48

Seismic

AUGUST 31, 2020

B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. The critical needs for businesses.

Content 95

Content Buyer's Journey Touchpoints Television marketing 95

PathFactory

NOVEMBER 9, 2021

B2B buyers want a B2C experience. With the increased uptake in digital, the traditional boundaries between marketing and revenue generation are dissolving, according to Forrester, and consolidating into “unified revenue marketing teams that embrace the entire customer life cycle.” B2B buyers are no different.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Crafted Agency

JANUARY 28, 2015

In the Age of the Customer, B2B and B2C companies are discovering the need to revolutionize customer engagement. Forrester’s latest research on customer experience strategy will help leading marketing Creating the ideal customer experience is paramount for long-term loyalty and profitable revenue.

Forrester 48

Forrester Marketing & Strategy Loyalty B2B Marketing 48

Versium

NOVEMBER 6, 2018

Versium’s own Chris Matty was featured in a recent Forrester report on humanizing B2B marketing. The punch line: Empathy is the key to humanizing marketing, for both B2B and B2C customers, and it’s essential. As pointed out in the Forrester Report, “As humans, we yearn to have our feelings, experiences, and attitudes acknowledged.

Forrester 40

Forrester Ideal Customer Profiles Profiling Contact Marketing 40

Contently

APRIL 19, 2016

But before I could even begin to look for a link to an FAQ page or help center, a pop-up featuring three smiling faces beckoned from the home page: “We’re Olark. I can help. It all adds up to surprisingly helpful and efficient corporate communication. Help me help myself. Chat with us. I have a few questions.”

Marketing Management 114

Marketing Management Service FAQ Forrester 114

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. You don’t need a finance degree to make your case (although taking some classes may help), but you do need to speak in their language.

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Tony Zambito

JUNE 5, 2016

Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner. This creates a dilemma for B2B for experiences, in general, are not as easy to get descriptive about in B2B as in B2C. Would you agree?

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And the amazing thing about it is that it helps us connect to more people than any other marketing tool. Social media is about people.

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Zoominfo

JUNE 27, 2022

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. The value of data is based on how well it helps you achieve your business goals. Ask providers how they can help you meet that benchmark.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Biznology

JANUARY 16, 2017

Though the book was written to help families develop close relationships, I think our customers fall into similar categories. Acts of Service: Reading and sharing their content, participating in their survey or helping them make their company better. Shoutouts on social media are another good example. I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80