PathFactory
APRIL 13, 2023
This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.
PathFactory
MAY 31, 2021
As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. She’ll be revealing which content engine improvements B2B marketing organizations should prioritize to deliver data-informed, personalized content experiences that drive engagement and growth.
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Martech
SEPTEMBER 29, 2023
Website personalization: Talk about the arrival of one-to-one marketing communications. Mutiny is set up to refresh your website instantly, based on who has stopped by. Albert claims to cover 90% of the biddable ad universe, to optimize, personalize and maximize performance, without spending more.
ClearVoice
JULY 7, 2023
According to MarketingProfs , the five most popular methods for improving conversion rates derive from data: Customer journey analysis A/B testing Usability testing Website personalization Cart abandonment analysis These methods rely on real user data, turning your website into a research lab.
PathFactory
JULY 18, 2022
Why you need to use b2b content personalization to micro-personalize your website. Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. Why attempts at website personalization are failing today’s buyers.
Buzz Marketing for Technology
APRIL 25, 2013
All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States.
Terminus
JUNE 15, 2021
We’re a recognized leader in The Forrester New Wave : ABM Platforms, Q2 2020 report where we received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap. Terminus pioneered the account-based transformation.
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