Anything Goes Marketing

Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. Scott. David was kind enough.

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5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

The Modern Marketer's Field Guide: Have You Read it? You Should

Anything Goes Marketing

When it comes to B2B marketing, there are not a lot of great books out there. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer. Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media For the most part, the books that do exist focus on the novice marketer or focus on high level approaches.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

B2B Webinar Best Practices from VMware

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As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad! They were kind. marketing metrics webinars / webcasts

Top 10 Triggered B2B Email Marketing Campaigns

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After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. in B2B Marketing ”.

Email Autoresponders 2.0 in B2B Marketing

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Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives.

Integrated marketing campaigns using YouTube!

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Wonder if these types of concepts will become more prominent in B2B? Thinking about a new marketing campaign to promote a new product?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

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Have you seen any other great B2B lead generation campaigns that really stood out for you? Tags: business blog B2B lead generation Marketing Sherpa Arguably the whole concept of comments on a blog make blogs authentic and entertaining.

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How To Build a Lead Nurturing Culture Part I

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There is no question that lead nurturing has been a proven tactic for B2B marketers. Tags: lead nurturing B2B lead generation lead management lead qualification Are any of you out there new fathers? How about new parents?

10 Tips for Using Twitter And Email Marketing for B2B

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That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Here is an example : [link] post on Anything Goes Marketing: "10 Tips for Using Twitter And Email Marketing for B2B" [link] This makes the process of spreading the word about your email article extremely easy.

How do I Generate More Leads from my Website?

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Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa How can we further optimize our practices to increase the amount of leads we generate? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of.

5 Mistakes B2B Marketers Need to Avoid in 2010

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2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

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The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Social Media And B2B Marketing Social media played such a major factor at this event.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

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If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. Tags: lead nurturing B2B marketing automation marketing metrics social media lead management closed loop

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Wake up and Send More Email

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In today’s B2B purchase process, the marketer is no longer in charge. Tags: email marketing B2B marketing automation social media data management

5 Marketing Automation Email Tips

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In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. Response rates for this campaign were greater that 20% which is very good for B2B campaigns.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Customer Service at its Best: Wind Mobile

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Wind Mobile provides some great examples on how you can take your customer service up a notch – regardless if you’re a B2B or B2C company.

Email Marketing Metrics You Should be Tracking

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The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing.

Resources on Aligning Marketing and Sales for B2B Companies

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Five Resources on Aligning Marketing and Sales B2B Marketing and Sales Tip #65 - Defining a Lead: This post deals with the issue of how to get sales and marketing on the same wave length in terms of defining what a lead is.

Sharing Space: Marketing and Sales

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Related Posts: Resources on Aligning Marketing and Sales for B2B Companies Digital Body Language: Golf, Putting, Sales Reps, and Growing Revenue Technorati Tags: marketing and sales alignment , linkedin , down economy , recession , SiriusDecisions.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Email Marketing Gone Wrong - It's not the 1990s Anymore

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Email clients like Hotmail or Outlook (B2B and B2C recipients) will automatically block images. I would have gladly updated my profile to get the coupon or to have downloaded some relevant information (if we're looking for a B2B example). Tags: email marketing B2B B2C

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How to Prevent List Attrition yet Drive Event Attendance

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Tags: email marketing B2B lead generation enewsletter

Is your Company Being Blogged About?

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B2B B2C social media blogging Web 2.0.Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll!

The Recession is Here - Time to Become an Eco-Marketer

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Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Landing Page Optimization: Mini Case Study

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PS: This case study on B2B online backs up my recommendations above. Tags: landing pages B2B online marketing search It's Canadian Thanksgiving up here today and I'm all about giving back.

Social Media Success Stories

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Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this?

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Viral Marketing in B2B - It Works!

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When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B?

Lead Management and Football

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PPS: Some other posts on this topic: Landing Page Strategies and Lead Qualification Resources on Aligning Marketing and Sales for B2B Companies.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

Lead Nurturing - How to track ROI?

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Tags: lead nurturing B2B marketing automation

Newsletter Content that Engages Your Marketing Database

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This B2B company is clearly in tune with its target audience MEC Email Newsletter (by Mountain Equipment Co-op). Tags: lead nurturing email marketing B2B enewsletter B2C

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The Right Way to Generate More Leads on Your Site

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B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. Tags: landing pages B2B lead conversion B2C online marketing Marketing Sherpa It's been a very busy month with lots of travel thrown in.

Improved Email Click-Through Tracking Using Query Strings

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Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? "

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality