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What is Business to Business Marketing?

Only B2B

Business to business or B2B marketing is a model that includes two businesses exchanging products or services. The marketing involved in the B2B business consists of best practices and techniques. The post What is Business to Business Marketing? appeared first on ONLY B2B. blogs

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The Importance of Business to Business Services

Only B2B

Providing Support Services To Businesses In the B2B domain of business, business to business service providers, also called Business Service providers (BSP) refers to firms that engage in providing services. The post The Importance of Business to Business Services appeared first on ONLY B2B.

What Business-to-Business Marketing Trends and Tactics Will Define 2018?

Navigate the Channel

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Companies may have to open up their supply chains to scrutiny, and they will certainly have to learn how to communicate the value of their suppliers to prospects.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a […]. Telemarketing B-to-B telemarketing lead generationAre you dialing for dollars or wasting your money with telemarketing?

Business-to-business (B2B) pricing strategy research – part 1

Savanta

When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points. There are four main techniques used in pricing research and I’ll explore them all in this and my next blog post (all in plain English, with real-life examples you’ll be pleased to hear).

Business-to-business (B2B) pricing strategy research – part 2

Savanta

With the linear raising or lowering of prices, respondents can easily guess what the researcher is doing and may be tempted to ‘game’ the result. Prompting respondents with an initial price point will frame their subsequent responses and thus under- or over-estimate the true price they’d be willing to pay. The Van Westendorp Price Sensitivity Meter overcomes some of these issues by allowing respondents to choose their own price points and share more detail on their reactions.

How to conduct a business to business survey

Savanta

There are six steps if you’re looking to conduct your own business to business survey. Four, decide whether telephone, online or face-to-face will get the best response rate. After all, how hard can it be to design a survey? Not only is that annoying, it’s doing significant damage to the brands these hapless researchers represent. So let me share a few tips for anyone looking to conduct a business to business survey themselves.

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Business to business market research just 4% of spend

Savanta

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. This reveals that 45% of UK companies operate in business to business markets (and many more have some business to business component to what they do).

Business to business market research just 4% of spend

Savanta

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. This reveals that 45% of UK companies operate in business to business markets (and many more have some business to business component to what they do).

The components of a successful business-to-business telemarketing call

Sales Lead Insights

Successful B2B telemarketers must understand the basics of a successful call: from the opening statement, to engagement and qualification, to close. The post The components of a successful business-to-business telemarketing call appeared first on Sales Lead Insights. B2B marketing telemarketingEach of these stages has techniques and skills that a successful telemarketer must master.

How to conduct a business to business survey

Savanta

There are six steps if you’re looking to conduct your own business to business survey. Four, decide whether telephone, online or face-to-face will get the best response rate. After all, how hard can it be to design a survey? Not only is that annoying, it’s doing significant damage to the brands these hapless researchers represent. So let me share a few tips for anyone looking to conduct a business to business survey themselves.

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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. The scale of which is still unpredictable and undoubtedly will continue to have more disruption in store for businesses over the next decade.

Business to Business for Small Business

Webbiquity

Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. This includes everything from high-tech startups to mom-and-pop shops in your local town to freelance work done in your neighbor’s basement. As the drivers of employment growth, all of these businesses are vital. Completing a business to business transaction for a large corporation is no big deal.

Automating your marketing through the B2B customer journey: an interview with Rich Herbst

Biznology

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves. His team has developed a breakthrough approach to delivering a custom communications stream to business buyers based on their particular journeys.

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

The digitization of the global business economy has been taking place at an unprecedented rate. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Such transformation will also redefine what it means to acquire buyer insights.

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. Despite the advent of an overflowing introduction of new marketing approaches, acronyms, and concepts in the past decade, the ability to plan remains an inherent struggle for many organizations. The introduction of new approaches on how to perfect marketing has been astronomical in the past decade.

Full Potential B2B Marketing

Fusion Marketing Partners

The beginning of a new year is always a great time to evaluate the results of the previous year and […]. B2B Marketing B2B Sales Business to Business Marketing Marketing Strategy

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5 Steps For A Successful Business To Business Sales

Only B2B

Prospects that are not buying from you, the ones who want to learn from you but not prefer being pitched by you, need a consultative approach. You will have to. The post 5 Steps For A Successful Business To Business Sales appeared first on ONLY B2B. blogs

What is Business to Business Digital Marketing?

KEO Marketing

Business to business digital marketing is a type of marketing needed by companies who sell to other companies. These B2B focused companies need strategies and tactics that advance a buying cycle that often includes multiple buyers and long sales cycles. Why is business to business digital marketing so widely utilized? . B2B marketers see that their digital marketing strategies are paying off.

Planning Successful Business to Business Lead Generation Campaigns

Crimson Marketing

There are 6 key factors to take into consideration when creating your next lead gen marketing plan outline: 1. To receive a response, we need an incentive. It doesn’t necessarily need to cost us a fortune, but the value of your incentive is directly correlated to the return on your response. What exactly are you conveying to your audience? Do your prospects feel the need to act?

You probably have too many personas

Biznology

They help us to visualize the audience that we are speaking to. And the goal is to come out with a bunch of personas that help you drive your marketing strategy around. If you are paying a consultant to develop your personas, then why wouldn’t you want more? The purpose of developing personas is to have a target for your marketing. That means that you intend to develop a message for each persona. Personas are a good thing.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

The introduction of new digital technologies and new business models is having a breathtaking impact on how customers determine what goals are important to them, what they want, and how they decide. For organizations to strive in such an environment, developing a robust multi-dimensional understanding of customers is becoming a strategic necessity. This applies to buyer persona development today. One that leads to organic growth in existing and new markets.

B2B Data-Driven Marketing: What You Need to Know Today

Biznology

If you’re selling to business buyers, data about your customers and prospects is essential to success. Even with the data on hand, many marketers are unsure of what to do with it. You need to get a grip on customer data, and figure out how to put it to work for your business. You’ll find out: New sources of B2B data you may not have known about before. Today’s most effective applications of data in B2B marketing.

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Power Account-Based Marketing With Buyer Insights

Tony Zambito

This led to more sophisticated selling approaches, such as Consultative Selling and Miller Heiman. When ABS (account-based sales) first came into existence, it began with needs assessments and led to the collection of information on teams, hierarchy, divisions, decision-makers, approvers, etc. An outgrowth of this approach led to many organizations creating major account, national account, and global account sales teams. ABM Does Not Equate To A Content Marketing Campaign.

Where is B2B marketing headed now? 7 predictions for 2019

Biznology

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions , which are likely unrealized and full of errors. Instead I shall boldly go forth, with my sense of what we are likely to see this year, and damn the torpedoes. My predictions—7 in all—range from marcomm to data. B2B marketing communications become more human. Let’s give it to them!

Five B2B marketing beliefs and trends debunked

Biznology

I have a salesperson’s perspective in B2B, and I still consider myself a salesperson even though I have been on the marketing side since the early 1980’s. I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. In response, for this blog, I’m taking the mantel of “curmudgeon,” and am going to spout off on five currently held beliefs and trends.

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B2B Marketing B2B Sales: Business To Business Networking

Floodlight New Marketing

Business To Business Networking Made Easy and Profitable. Welcome to part 1 of our 6 part series on Business networking. Business to business networking is a very important part of your b2b marketingstrategy. All businesses small, medium and large all network. We have put together a step by step guide on how to make networking working easy and enjoyable, but most importantly profitable.

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. Track Maven referred to this as the “content marketing paradox” when publishing the study. They also believed there should be 3 to 4 types of content for each stage.

Creating a Better B2B Sales Team

Navigate the Channel

There are plenty of new technologies to employ within your current marketing infrastructure. This is especially true of the B2B marketplace – no one cares about your beautiful networks if you can’t tell people what your company is about. Here are the latest ways to ensure that you have the most efficient, powerful team. Your scripts and overall theme speak to these solutions, but for some reason, they are not hitting with the force you thought they would.

Lead Nurturing: What it is, and what it is not

B2B Lead Generation

Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. Starting to get my point? Pretty, well-designed fluff is not going to “feed” your prospects. Creating a nice layout and clarifying your value statement isn’t going to contribute to the development of your client or your relationship with them.

What the growth of inside sales means to B2B marketers

Biznology

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. It strikes me that this development bears enormous implications for B2B marketers. Reasons to call.

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Why Servant Marketing Matters

B2B Lead Generation

Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” ” I feel the same way, but I’ve painfully learned that it’s futile to make changes outside before we make changes inside. This requires a different kind of thinking to drive a different way of marketing.

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6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation

I’ve learned a lot from listening to the sessions and speakers here. As I listened to attendees and speakers, I frequently heard the same keywords, such as: Personalization. But something I wanted to hear more about was relevance. People aren’t trying to open and click your emails. They’re looking for reasons to delete them. So, how do we better align align our email and nurturing messages with what is relevant to our audience?

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. Myths Hurting B2B Marketing And Sales. by Alex Auda Samora.

Pursuit Of Goals Drive Buyer’s Journey

Tony Zambito

Admittedly, the app serves very well as a motivator to stop at Starbuck’s versus elsewhere. So that I continue to reach the goal of enough stars to get the occasional free drink plus other offers. It has long been established in the disciplines of the social sciences that individual and team motivation to achieve a goal or set of goals are powerful drivers influencing choices and decisions. The implications to marketing and sales are profound.