Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. The post Infographic: Top 10 Types of Demand Generation Content appeared first on The Point.

Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) In our business, demand generation and content marketing are nearly synonymous.

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Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.

A Deeper Look Into B2B Demand Generation

Modern Marketing

We just completed our third annual B2B Enterprise Demand Generation Study , which evaluated the maturity of the demand generation function within enterprise organizations. Here are some of the statistics that jumped out and what they mean for those in B2B marketing.

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers.

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads.

Why Demand Generation Should Be Perpetual

ANNUITAS

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation.

Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

The Point

But in the right situation, especially given the complexity of today’s modern marketing, the right agency partner can be the key to your company making the most of your demand generation investments.

Agency 108

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales , and 5 ways they are affecting B2B marketing. The complicated answer is to say that the mindset towards demand generation needs to change. ©All rights reserved by Kenny Madden.

How to Align Content Marketing and Demand Generation Teams

ScribbleLive

Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline. In fact, 85% of B2B content marketers say that their most important goal is lead generation. But, more often than not, content marketing and demand generation teams operate in silos.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Marketing automation has forever changed the way B2B marketing is conceived and executed. Developing a comprehensive Demand Generation Strategy is not a simple task. Contrary to what you might want to believe, your demand generation program isn’t about your company.

Better Demand Generation Marries Data And Content

B2B Marketing Insider

They sought to answer how to bring these two 2 marketing practices together into one overarching demand generation strategy. So they created this infographic visualizing the main considerations for bringing together the power of data and content to drive effective demand generation.

What is Social Demand Generation?

Modern Marketing

The problem for demand marketers is that few, if any, resources that explain how to use social to build strong, lasting demand generation strategy. The result is the Grande Guide to Social Demand Generation , which we published today and is available for free.

Demand Generation Skill Set of the Not-So-Distant Future

ANNUITAS

It is a no-brainer – as marketing automation and demand generation continue to mature, the need for well-rounded and experienced demand generation marketers also increases. has brought technology front and center for B2B marketing, creating a new breed of marketer.

What’s Sales Enablement Got to Do with Demand Generation?

ANNUITAS

Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. There are many reasons why sales management should be all too happy to get involved with and become champions for your demand generation program.

Demand Generation – It’s Not That Easy

ANNUITAS

In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. Figure 1: ANNUITAS Demand Process Architecture.

4 Ways Demand Generation Marketing Is Like Football

Modern B2B Marketing

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. Demand Generation b2b Consumer

3 Demand Generation Goals to Avoid in 2013

The Point

Generate 10 deals per quarter from contacts already in our CRM database. What is about social media that you think will extend and improve your demand generation mix? Aim for a broader mix of demand generation content. Launch a lead nurturing program.

Demand Generation’s Secret Weapon: Google Analytics

emedia

As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? The post Demand Generation’s Secret Weapon: Google Analytics appeared first on emedia.

Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

Demand generation is hot. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” OK, I confess: “demand fulfillment” is news to me.

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. What then is the ideal mix between net new lead generation and the cultivation of existing leads?

Top 5 Demand Generation Strategies

KEO Marketing

Demand generation is a critical part of the sales process. Creating demand within the target audience is so important because both quality and quantity of the leads are critical factors. Here are five demand generation strategies that will help: Email Marketing.

Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Demand generation is about more than just delivering sales-ready leads for products or services. Perhaps a section of your demand generation framework would look something like this: Publish Content – Share Content – Track Conversions – Nurture Leads into Sales Funnel.

The Difference Between Demand Generation and Marketing

Prospectr

So, let’s take a look at “demand generation.” First, Let’s Define Demand Generation. I searched around some blogs to attempt to find a clear definition of demand generation. Demand Generation Leads to Buying Activity.

The Missing Link in B2B Demand Generation

ANNUITAS

Blog Buyer''s Journey Change Management Demand Generation Strategic Demand Generation As a whole, most marketing leaders have missed the point that in order to adapt to the new buying process, their organizations need to change.

The Evolution of Demand Generation In 2015

Modern B2B Marketing

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Demand Generation b2b Consumer

The Critical Ingredients Of Effective Demand Generation

B2B Marketing Insider

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. This post is the latest from my former colleague and demand generation partner Rob Krekstein.

Does a Demo Ever Make Sense as a Demand Generation Offer?

The Point

Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer.

Stay The Course With Demand Generation  

B2B Marketing Insider

When discussing Demand Generation Strategy you should always look at all options before making a decision. This phrase has no greater meaning then in the Demand Generation World. Do they have a Lead Generation Team? Demand Generation

The Most Common Demand Generation Mistakes That Sabotage Your Success

Modern B2B Marketing

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them: 1.

Why Buyer Personas are a Potential Obstacle to Demand Generation Success

ANNUITAS

Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report

Back to Basics: Tips and Tricks for Demand Generation Success

Modern B2B Marketing

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns.

What is Demand Generation Marketing?

Act-On

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. Now why is this relevant to the role of demand generation, you may ask? Today’s Demand Gen Marketer is a key cog in your marketing machine, fueling your sales pipeline. Today’s Demand Gen Marketer.

Five 2015 B2B Demand Generation and Content Marketing Resolutions

ANNUITAS

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies.

Who Is Responsible For Demand Generation? Marketing or Sales

B2B Marketing Insider

Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from my former colleague and demand generation partner Rob Krekstein. Who Is Responsible For Demand Generation? Demand Generation

The State of Demand Generation

The Effective Marketer

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts

The Top 5 Mistakes Companies Make Building Demand Generation

Sales Engine

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems.