PathFactory
JULY 18, 2022
In the days of B2B marketing yore, the only way you’d know if someone was interested in your product was when they said so, either by attending meetings and demos or, quite simply, by purchasing it. All this information results in intent signals, or data points that reveal a known or unknown buyer’s interest in your product or brand.
Leadspace
FEBRUARY 14, 2020
There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? To avoid this, B2B marketing professionals use intent signals to identify accounts with high intent.
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Leadspace
FEBRUARY 14, 2020
There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? It should be no different with B2B customers. . Not exactly. Wondering how it all works?
Zoominfo
JANUARY 11, 2021
It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.
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Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Zoominfo
JANUARY 11, 2021
It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.
Aberdeen
DECEMBER 20, 2018
The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. The anatomy of these signals, however, is often vaguely interpreted and unreliable. Signal Keywords.
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“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.
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