Marketing Insider Group

MAY 3, 2023

However, while AI can provide quick and efficient solutions to simple tasks and queries, it cannot convey what only humans can provide: Logical assessment of the truth Emotion Humor Thought leadership Personal experience Because of this, the use of AI tools for content creation may lack the personal touch and expertise that comes with human writing.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Marketing Insider Group

APRIL 8, 2024

Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. Because it’s not just another tool in your digital arsenal—it’s claiming to be the craftsman that shapes your tools to perfection.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Utilizing ChatGPT Plugins for Enhanced Writing ChatGPT plugins can get you better results.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Marketing Insider Group

SEPTEMBER 12, 2023

In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing. We can create reports, summaries, and basic blog posts in seconds. Dive in to discover how you can strike the right balance between human content and AI, giving your content marketing efforts a big boost.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

JUNE 7, 2023

Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage. However, you’ve probably figured out that the old technique of stuffing a keyword into an article full of gibberish is no longer effective and even harmful to SEO.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Marketing Insider Group

MAY 1, 2023

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Here is a real-life illustration from content marketing, which I mentioned at the top of this article: Content marketers (hero) are discovering the world of AI-generated content (journey). Customer interviews.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

NOVEMBER 14, 2022

The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles. MIG provided high-quality articles and blog posts that augmented Contract Logix’s internal writing. That’s precisely the situation faced by Contract Logix.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. It helped the article attract a lot of shares and backlinks. As shown in this screenshot, the article generated over 6,000 backlinks from 860 domains, including sites like Forbes and Entrepreneur. Guest post by Mitt Ray. Use content upgrades.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Marketing Insider Group

MAY 10, 2023

Your hard work providing an excellent product or service goes to waste if no one knows about it. Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. If your agency is pushing social media but building its brand on blogging, something isn’t right.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. What makes the products or services you offer special? Start a Blog (If You Haven’t Already). Image credit: Patrik Michalicka on Unsplash.

Spending 325

Spending Brand Identity Branding Top of Funnel 325

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. When a website regularly publishes new articles, modifies existing ones, or adds new resources, it signals to search engines that the site is active and current. Add new information.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Personalize content.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Just input a keyword, and you’ll see popular articles and posts. But with Surfer’s content editor, you can get real-time suggestions as you write.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Trade Press Services Newsletter

NOVEMBER 2, 2023

Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Contact industry journalists who write for relevant publications and offer an exclusive interview or a story angle. Write a Blog Post. Everyone loves a good story. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

JANUARY 2, 2024

You may even consider writing content for different types of stakeholders. Whether it’s writing for guest publishers, setting up blogging relationships, or having someone pitch your content as resources to journalists and other bloggers, there’s real power in generating backlinks for your website URLs.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Mar 1st, 2023. It’s a real story, one you want to write in the first person. Services Page Every financial advisor offers some type of service, whether it’s investment management, small business help, or aid for retirees with their plans or transitions.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As A blog post of 1,000 words or less? Are they nature enthusiasts?

Generation 150

Generation API Webinar Metrics FAQ 150

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. And you make your article longer. As a result, “SEO content” has become a synonym with pumping out repetitive, curated articles that add nothing new to the conversation.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 1st, 2021. This should be clear and concise by answering the following: Who do you help, how do you help them, and what makes your services different? Write Your Copy For Your Audience Many social media users think the bulk of their message relies on their content.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? “By the fifth month, an article written by the AI generated 52 visitors per month, while an article written by a human generated 283.” Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Intent 194

Intent Optimization Google SERP 194

Hinge Marketing

JANUARY 5, 2023

In this article, we will enter the gravity well of inbound content marketing. We’ll explore why and how inbound content marketing is one of the most powerful ways professional services firms can enhance their visibility and reputations today. Let’s review a real-world example… this blog post! So journey with me! Evaluating you.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. They might blog, but only inconsistently, and they might avoid social media. What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. Don’t write “Weekly Newsletter.”

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ClickZ

JUNE 15, 2023

After all, when you’re selling specific products and services, there is only so much you have to say, right? On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.”

Marketing AI 132

Marketing AI Paid Search Agency Generation Enterprise Management 132

Martech

MARCH 17, 2023

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. That said, I’ll use a template to craft a 3,000-word article. has a set of features for blog post creation.

Marketing AI 87

Marketing AI Copywriting Landing Pages FAQ 87

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 24th, 2022. Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Maybe you just need an outside firm to supplement what you’re already writing and sending out yourself. It builds curiosity.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Salesforce Marketing Cloud

MARCH 20, 2024

Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. Wikipedia, where anyone can write and edit an entry, is a major data source. Get articles selected just for you, in your inbox Sign up now is the lifeblood of your organization.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

seo.co

MAY 16, 2022

How do you know what to write about on your blog, though? Digging into keyword research is one of the most important things you can do to decide the topics to write about. Blog articles. Serious companies big and small create the most informative content with blog posts to bring in a bigger audience.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. In this article Overview What to Look for in an AI Platform How is AI helping in B2B marketing? AI excels in smart technology.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

FEBRUARY 8, 2024

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial. A person who looks it up is in the market to spend money.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100