KoMarketing Associates

APRIL 5, 2023

Semrush recently released “The State of Content Marketing” global report for 2023, and statistics suggested that the majority of content marketers who consider themselves to be “very successful” (80%) have a documented content marketing strategy. More specifically, they are utilizing it to produce higher-quality leads.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Marketing Insider Group

NOVEMBER 30, 2021

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Think about the examples we used at the start of this article. Here’s how Wayfair did it (really well): Brand awareness surveys. A local brewery may survey beer drinkers in a specific geographic region.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. It helped the article attract a lot of shares and backlinks. As shown in this screenshot, the article generated over 6,000 backlinks from 860 domains, including sites like Forbes and Entrepreneur. Guest post by Mitt Ray. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Marketing Qualified Leads Leads Lead 201

Marketing Insider Group

JANUARY 31, 2023

Video Source: Matter Solutions In a recent survey conducted by the World Federation of Advertisers, 71% of leading global companies reported that marketing was key to their business’ growth. To learn about the purpose of a digital marketing agency, enjoy the short video below.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Sword and the Script | B2B

APRIL 16, 2024

.” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing. More specifically, they did the study twice to ensure its validity.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. And how, also, does it align with 87% of CEOs reporting that their CMOs understand their vision and take action to execute it? Ultimately this year’s survey offers a lot to chew on.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Customer lifetime value ( CLV ) and revenue reports.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Top Rank Marketing

NOVEMBER 24, 2023

consumers in the baby boomer demographic who say their primary use of social media is to follow influencers has increased by 22 percent, while a scant 10 percent in this demographic see themselves represented in advertising — two of numerous statistics of interest to digital marketers contained in newly-published report data.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? Automated surveys or feedback requests: How can you improve your organization’s customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. Google Search Central Up to 64.7%

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. FallGrooming #Pet ♬ original sound – Tangle Teezer The post did quite well, with around 680K plays and 14K likes, as of writing this article. Noodle and Tilde ??

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Biznology

FEBRUARY 15, 2018

This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch! Key highlights of the report findings.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. However, what truly caught my attention was the statement that “projections signal shift in martech plans, as leaders report utilizing only one-third of current capabilities.”

Enterprise Management 119

Enterprise Management Marketing Automation Services Budget Programs Gartner 119

Hinge Marketing

MAY 4, 2022

A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. The Navigating The Mid-Career Talent Crisis research surveyed more than 284 professionals currently working in the professional services industry. About The New Research Study.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Martech

DECEMBER 7, 2023

Over the next three articles, we’ll explore: The important role data plays across the customer journey. This article will look at the first part of the customer journey: acquiring and educating new customers. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83

Martech

NOVEMBER 15, 2023

Some examples of thought leadership might include: Trend-forecasting articles. Annual reports predicting industry trends, helping businesses prepare for the future. Articles or posts that challenge popular opinions, backed by data or unique insights. Industry-specific videos. Contrarian viewpoints.

Thought Leadership 136

Thought Leadership Work Management Marketing Management Opinions 136

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Stevens & Tate

OCTOBER 31, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Find these articles interesting? Recent Marketing Reports, Updates, and Trends Marketing Briefing: Here are 5 marketing trends you have missed from 2023 Advertising Week Another Advertising Week New York has come and gone.

Trends 82

Trends Planning Work Management Marketing Management 82

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Some two in five Gen Z and millennial workers have turned down an assignment or role because it did not align with their values, according to a 2022 Deloitte survey. The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Salesforce Marketing Cloud

APRIL 25, 2024

Find out how in the 6th edition of the State of Service report. Get the free report What is good customer service? Automate common processes – like updating an address – and then share those processes in a knowledge article in your customer portal, so your customers can help themselves. Consider adding channels.

Work Management 52

Work Management Lead Scoring Lead Ranking Paid Search Agency 52

Salesforce Marketing Cloud

JANUARY 19, 2023

According to a recent Salesforce survey , only 11% of customers agree that their banking institutions anticipate their financial needs, though. Get the survey results With the help of Industry Dive, we recently surveyed 153 senior employees across the banking, insurance, and wealth & asset management industries.

Work Management 97

Work Management Customer Satisfaction Customer Surveys Lead Scoring 97

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Brandpoint

APRIL 12, 2023

Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. See our top three takeaways from the survey in this article by David Olson published on PRsay, a sub-section of PRSA’s Strategies & Tactics magazine.

Forecasting 62

Forecasting PR Public Relations Tactics 62

BOP Design

DECEMBER 8, 2021

In a recent survey, 67% of the respondents stated that in 2021, they relied more on content to help guide their purchase decisions than they did in 2020. Of B2B consumers, 44% reported consuming three to five pieces of content before they get in touch with sales. Content is driving the buying process for your prospects.

Stats 117

Stats Marketing Budget Creation B2B Marketing Allocation 117

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

SalesGrape

SEPTEMBER 26, 2023

This article explores how data-driven lead generation, with a specific focus on telemarketing, is transforming the landscape of the pharmaceutical industry. According to a report by McKinsey, 87% of pharmaceutical companies believe that data and analytics are fundamentally changing the way they make decisions and engage with customers.

Telemarketing 73

Telemarketing Lead Ranking Lead Generation Lead Scoring 73

Martech

APRIL 8, 2024

Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. Can you provide examples of books, articles, or industry experts you follow to enhance your knowledge in this field? What techniques or models did you employ, and what were the outcomes?

Business 102

Business Best Practices Marketing AI Forecasting 102

Salesforce Marketing Cloud

OCTOBER 19, 2022

What’s more, 70% of leaders reported their employees were happy, but only 44% of employees said they were. Download the report. But McKinsey went a step further and surveyed executives about not only workplace anxiety but fear as well. Get articles selected just for you, in your inbox. Trending Articles.

Work Management 98

Work Management Customer Surveys Lead Scoring Lead Ranking 98