The future of Twitter is as a protected essential public utility
FEBRUARY 14, 2017
And then there’s YouTube, too, right? So, aside from the fact that the Twitter handle has become a de facto internationally-recognized contact number second only to the URL, there are other sexier and stickier channels that people devote a lot more time to.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post.
The Ultimate Cheat Sheet for Mastering LinkedIn
AUGUST 23, 2011
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. To help you master LinkedIn , below is our ultimate list of 20 awesome tricks you've likely overlooked. 20 Hidden LinkedIn Tricks.
5 Ways to Generate Leads from a LinkedIn B2B Company Page
Social Media B2B
JUNE 6, 2012
Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to media coverage and bylined articles. •
What Your Business Needs To Know About Google+
It's All About Revenue
JULY 8, 2011
Google+ is aiming at Facebook, LinkedIn and Twitter users. Another feature is Sparks, which helps you discover news articles you might want to share based on your interests. How To Get A Google+ Vanity Url – Google+ profiles come with lengthy, numeric urls. LinkedIn.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Track shares, likes, tweets, and more for any URL.
How to Use Article Marketing as Part of Your Social Media Strategy
MARCH 24, 2010
As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. But, what many people don’t realize is that article marketing isn’t just for directories anymore. Guest post by Beth Hrusch.
Creating a content marketing plan — without any content
grow - Practical Marketing Solutions
JULY 6, 2010
LinkedIn forums. If you’re like most people, you have a profile on LinkedIn and haven’t done much with it. There are about 600,000 groups on LinkedIn covering every imaginable business interest. Pass on links and snip your URL’s!
Once is Never Enough: How to Repurpose Content Like a Boss
JANUARY 26, 2016
A LinkedIn post. A short video on YouTube. The feature article of an email newsletter. Three LinkedIn updates. Here’s how Jay describes it : “I spend five minutes recording a video that becomes: A video on YouTube. A post on LinkedIn. 2 LinkedIn shares”.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. But all my real focus was on Twitter and LinkedIn. And now that we’ve swung into the age of instant articles, it’s even more important.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. But who has time to cull through the hundreds of thousands of articles written daily?
How to Promote an Event with Social Media
APRIL 13, 2011
Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Create short-code URLs using a service like Bit.ly. Special discount if you use this URL [link] ). Link to your landing page using a custom URL.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. If you want to create a video that is specifically for branding and getting your name in front of people, then YouTube, Vimeo, etc.
Ask a Content Guy: Where Should I Distribute My Content Marketing?
JULY 5, 2016
They assume that sharing an article with 100,000 Facebook fans and 100,000 Twitter followers will make it go viral—even though, on average, that would only result in a couple hundred clicks at best. Facebook, Twitter, and LinkedIn are requisites for most companies. YouTube.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Sample review: “Writing an article, but don’t have the perfect source?
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. Possible sources of referral traffic links include: • News articles in trade, local or business publications.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Over 2 billion videos are viewed every day on YouTube.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. LinkedIn - LinkedIn is a business-oriented social networking site.
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the different types of customers that are relevant for each of your vertical markets 8.
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Optimize off-site content (for example, on YouTube and other social platforms). From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).”
28 of the Best Chrome Extensions for SEO, Productivity & More
DECEMBER 8, 2016
We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. Luckily, OneTab lets you put multiple different URLs into a single tab for easy reference.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and how to leverage Flickr through blogs, articles, Facebook and other tools.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. LinkedIn is a business-oriented social networking site. Click here to learn about using LinkedIn for professional networking, business, and marketing.).
OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
APRIL 21, 2016
While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Using an oscillating, anonymous hash in a sharer’s URL as a UTM code, Pound can track its content’s journey like an overprotective parent tracking his teenage son’s phone.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links). number of mentions and retweets), LinkedIn and YouTube all into one spot.
Why You Need a Blog and How to Leverage It Using Social Media
MAY 27, 2014
According to statistics from Social Media Today , 77% of Internet users read blogs; 70% of people learn about a company through articles rather than ads; and 81% trust advice and information from blogs.
A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
APRIL 26, 2016
Are they getting their information from LinkedIn? Recent statistics also show that LinkedIn is the top social media platform for most B2B marketers, but your specific target market might not use LinkedIn all that much. Lead Generation on LinkedIn.
The 16 Most Important Social Media Updates of 2012
NOVEMBER 27, 2012
That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. The Biggest LinkedIn Updates of 2012. 8) New LinkedIn Company Pages.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
Pro members of SEMrush can export this list and potentially reach out to webmasters who have linked to an older article to let them know about their newer, comprehensive piece of content. You can also expand community promotion to related groups on Facebook, LinkedIn, and Google+.
Why hiring a search marketing firm is a waste of money
MARCH 14, 2011
After you have built up the subscribers and traffic to your blog, even if you stop publishing articles, people are still finding your content through search engines and social media. Start writing a blog and use keywords in your articles. It will ask you for a web page (URL).
Shortening the Industrial Buy Cycle in 5 Simple Steps
Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention.
7 Benefits Of Using Public Speaking To Build Your Brand Authority
B2B Marketing Insider
SEPTEMBER 2, 2015
You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? After all, when potential clients leave your seminar they will Google you or type in your URL. Ok, so you did it.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Enter your URL here and on the results page, scroll down to the “Download times section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing.
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
We have not changed the URL to keep the integrity of inbound links. Website articles (59%). LinkedIn is 2nd (43%) and Twitter is 3rd (35%). For URLs that rank in the Top 10 of Google search results, the average user time on site is 101 seconds, and the average bounce rate is 37%.
Pinterest Crash Course: Get Up and Running In One Day
DECEMBER 29, 2014
It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Think a bit about the URL you’ll use for your Pinterest account. Create a blog board: 59% of Pinterest users click on pins pointing to blog posts and articles according to GoDigital Marketing.
How to Get More People to Register for Your Next Event
JULY 24, 2014
Use snippets from the previous year, compile them into a ‘Highlights from last year’ video, and embed it on your event website or upload it to YouTube. Write blog articles that talk to the challenges your persona faces and offer solutions.