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The Ultimate Cheat Sheet for Mastering LinkedIn


With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. To help you master LinkedIn , below is our ultimate list of 20 awesome tricks you've likely overlooked. 20 Hidden LinkedIn Tricks.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]


Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post.

Trending Sources

The future of Twitter is as a protected essential public utility


And then there’s YouTube, too, right? So, aside from the fact that the Twitter handle has become a de facto internationally-recognized contact number second only to the URL, there are other sexier and stickier channels that people devote a lot more time to.

Make your tweets beautiful with the help of the Twitter Cards Validator Tool


I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. So, I tried validating a Biznology article I wrote from a couple weeks ago.

My online influencer research and engagement process


Edit : I just read what I wrote below and I think that this article might be insider baseball. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs.

What Your Business Needs To Know About Google+

Modern Marketing

Google+ is aiming at Facebook, LinkedIn and Twitter users. Another feature is Sparks, which helps you discover news articles you might want to share based on your interests. How To Get A Google+ Vanity Url – Google+ profiles come with lengthy, numeric urls. LinkedIn.

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How to Use Article Marketing as Part of Your Social Media Strategy


As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. But, what many people don’t realize is that article marketing isn’t just for directories anymore. Guest post by Beth Hrusch.

The 29 Best Social Media Monitoring Tools


Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Track shares, likes, tweets, and more for any URL.

Once is Never Enough: How to Repurpose Content Like a Boss


A LinkedIn post. A short video on YouTube. The feature article of an email newsletter. Three LinkedIn updates. Here’s how Jay describes it : “I spend five minutes recording a video that becomes: A video on YouTube. A post on LinkedIn. 2 LinkedIn shares”.

5 Ways B2B Marketers Can Learn to Love Facebook


And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. But all my real focus was on Twitter and LinkedIn. And now that we’ve swung into the age of instant articles, it’s even more important.

How to Promote an Event with Social Media

Paul Gillin

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Create short-code URLs using a service like Special discount if you use this URL [link] ). Link to your landing page using a custom URL.

Optimize Your Content for Inbound Marketing: Part 2


It’s the wording that displays on the SERP under the title tag and the URL, telling the reader what they can expect to find on this page. In most cases, there’s only one <H1> tag per page because most content has one key point/idea/thought per page or per article.

48 Phenomenal SEO Guides, Tips & Tactics


How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. If you want to create a video that is specifically for branding and getting your name in front of people, then YouTube, Vimeo, etc.

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The 21 Best Content Curation Tools


Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. But who has time to cull through the hundreds of thousands of articles written daily?

Ask a Content Guy: Where Should I Distribute My Content Marketing?


They assume that sharing an article with 100,000 Facebook fans and 100,000 Twitter followers will make it go viral—even though, on average, that would only result in a couple hundred clicks at best. Facebook, Twitter, and LinkedIn are requisites for most companies. YouTube.

The Character Count Guide for Blog Posts, Videos, Tweets & More


Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. 4) LinkedIn. Here's a great example of how SXSW uses its captions efficiently: 7) YouTube.

The 14 Best Content Planning and Research Tools


On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Sample review: “Writing an article, but don’t have the perfect source?

How To Analyze and Grow Website Visits


Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. Possible sources of referral traffic links include: • News articles in trade, local or business publications.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Over 2 billion videos are viewed every day on YouTube.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. LinkedIn - LinkedIn is a business-oriented social networking site.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

Rather than disrupting the editorial experience, the content used in native advertising campaigns is designed to align with the tone, format, and topical focus of the articles a reader would normally expect to find on that publisher’s site. No brand can exist in a vacuum.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the different types of customers that are relevant for each of your vertical markets 8.

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37 Fantastic SEO Guides, Tips and Tactics


Optimize off-site content (for example, on YouTube and other social platforms). From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).”

Best Web Presence Optimization Guides and Tips of 2010


But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and how to leverage Flickr through blogs, articles, Facebook and other tools.

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Web Presence Optimization Software Review: gShift Labs


gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links). number of mentions and retweets), LinkedIn and YouTube all into one spot.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution. Drive social media referral traffic back to your website and blog by linking to the URL in your Twitter bio and sharing other relevant pages and articles in engaging tweets.

Why You Need a Blog and How to Leverage It Using Social Media


According to statistics from Social Media Today , 77% of Internet users read blogs; 70% of people learn about a company through articles rather than ads; and 81% trust advice and information from blogs.

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The Ultimate Dictionary of Marketing Terms You Should Know


Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. LinkedIn is a business-oriented social networking site. Click here to learn about using LinkedIn for professional networking, business, and marketing.).

OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising


While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Using an oscillating, anonymous hash in a sharer’s URL as a UTM code, Pound can track its content’s journey like an overprotective parent tracking his teenage son’s phone.

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87 New (Really) Marketing Automation Stats

Marketing Action

We have not changed the URL to keep the integrity of inbound links. Website articles (59%). LinkedIn is 2nd (43%) and Twitter is 3rd (35%). For URLs that rank in the Top 10 of Google search results, the average user time on site is 101 seconds, and the average bounce rate is 37%.

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Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Think a bit about the URL you’ll use for your Pinterest account. Create a blog board: 59% of Pinterest users click on pins pointing to blog posts and articles according to GoDigital Marketing.

The 16 Most Important Social Media Updates of 2012


That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. The Biggest LinkedIn Updates of 2012. 8) New LinkedIn Company Pages.

28 of the Best Chrome Extensions for SEO, Productivity & More


We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. Luckily, OneTab lets you put multiple different URLs into a single tab for easy reference.

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies


Are they getting their information from LinkedIn? Recent statistics also show that LinkedIn is the top social media platform for most B2B marketers, but your specific target market might not use LinkedIn all that much. Lead Generation on LinkedIn.

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10 Tips for Getting Long-Term Traffic to Your Content


Pro members of SEMrush can export this list and potentially reach out to webmasters who have linked to an older article to let them know about their newer, comprehensive piece of content. You can also expand community promotion to related groups on Facebook, LinkedIn, and Google+.

7 Benefits Of Using Public Speaking To Build Your Brand Authority

Marketing Insider Group

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? After all, when potential clients leave your seminar they will Google you or type in your URL. Ok, so you did it.

Best of 2009: Social Media Marketing, Part 1


Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information,&# Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer , Trendistic (formerly Twist), Twitt(url)y and TweetStats. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing.

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How to Get More People to Register for Your Next Event


Use snippets from the previous year, compile them into a ‘Highlights from last year’ video, and embed it on your event website or upload it to YouTube. Write blog articles that talk to the challenges your persona faces and offer solutions.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention.