Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Want to know more about social media features?

Social Media 98

Social Media Features Media Curation 98

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Onalytica B2B

NOVEMBER 15, 2018

May be very active on social networks that would be considered more personal e.g. Facebook and Instagram. • No social posts on topics that drive advocacy for the brand. • No social engagement with other employees. • Audience size: Up to 1,000 online (LinkedIn and Twitter combined). Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. Facebook Activity Overview.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

Webbiquity

MARCH 24, 2010

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Media Viral Marketing Skype 162

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. This is the key to growing your fan base “virally”.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Parse.ly

MARCH 7, 2019

Another big announcement from Facebook has made some people in media understandably nervous. While it’s nearly impossible to say what the impact will be of yet-to-be made product changes, we can now see the impact of the last major Facebook change’s affect on referral traffic. See all of our categories in Currents.

Product 107

Product Traffic Facebook Content 107

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” Here’s what you need to know. What the New LinkedIn Algorithm Likes.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Contently

MAY 2, 2018

For the sake of this article, let’s assume that the non-Internet channels won’t contribute much to the 10,000 books I hope to sell (a good assumption). Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. Basically nobody follows my Instagram. ( But you c ould !).

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Content Standard

MAY 4, 2016

Sometime in 2014, I stopped posting personal stories on Facebook. I figured it was a sign of increasing maturity (I’m one of those Facebook users who remembers when it was limited to college kids). It turns out my Facebook experience isn’t that unusual. Facebook’s 1.6 The Intimacy Gap.

Facebook 40

Facebook Privacy Policies Content Privacy 40

Biznology

MARCH 26, 2015

Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. It may also be the biggest viral sensation of all time. The ALS Ice Bucket Challenge. So there we have it.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Sprout Social

OCTOBER 25, 2022

Every now and then a viral hot take will try to force hashtagging into an early grave. As more networks experiment with algorithmically ranked comment sections, marketers are gaining new territory to make their brands known. Take this viral content series from creator Emily Zugay. Harness the power of hashtags. emilyzugay.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Vidyard

APRIL 30, 2015

Marketers have had a rocky relationship with Facebook over the last few years. News of updates to Facebook’s brand experience are always met with cautious optimism. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. A social media contest is hands-down one of the fastest ways to grow your email list.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Content Standard

JUNE 9, 2015

But the pace at which social media keeps evolving is sometimes unbelievable. A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. Since Facebook and YouTube are the main competitors in the social video sharing arena, here’s a brief overview of where each network currently stands.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Scoop.it

NOVEMBER 11, 2021

In the example above, we can see the dangers of not adhering to your content curation principles, as British Airways opted to share a marketing post from a direct competitor on Facebook back in 2016. This can free up more time to engage in meaningful ways with customers across more social platforms. Always Look for a Unique Touch.

Curation 86

Curation Efficiency Allocation Generation 86

Kevin Indig

MARCH 28, 2023

In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is, and the evidence we have for it. In this article, I outline the 5 fundamental problems in SEO. In this article, I show you how to project SEO traffic and revenue. Those who don’t are left behind.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Examples of how you do this are: Make them visible on social networks. Related articles. Visibility. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

SmartBrief - Marketing

JULY 31, 2023

Community input fuels product development with the co-creation of products and services with consumers, allows brands to listen to consumers’ unfulfilled demands and ultimately develops innovative products that have the potential to go viral. These in-person events work well for brands because customers value social networking.

Communities 52

Communities Brand Identity Branding Work Management 52

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Facebook: Try Not to Share Your URL. To overcome that, don’t just flatly share your URL on Facebook.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our Facebook and Twitter ads (with our ad spend and CTR). Our idea for a cornerstone content article. We got lucky last week.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Interview Other Influencers. Stay On Top of Hot Topics. Twitter: 17 minutes. Snapchat: 17 minutes.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. All of these examples needed consumers to make customize the message and make it their own then spread it virally. InsideView also tells you who you are connected to in Facebook or LinkedIn.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Martech Advisor

SEPTEMBER 25, 2019

In this article Sven Lubek, Managing Director of WeQ, shares few tips in the ways that brands and apps can market on TikTok using their performance marketing solutions to unlock the power of this channel. Content on TikTok has an unpolished, authentic look that makes it highly engaging and viral.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Sprout Social

MARCH 15, 2017

The value is always present, as long as you measure the right social media KPIs. Define Your Core Marketing Needs Through Social Media KPIs. Not every social media KPI mentioned in this article will be necessary for each business across all industries. Engagement sparks your chance to go viral and increases visibility.

Social Media 104

Social Media Media Business Work Management 104

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

BuzzSumo

AUGUST 17, 2021

In many cases headlines are the thing that is shared rather than the article. To help answer this question we analyzed 100 million article headlines. We have set out below our findings from the research including the: Headline phrases that drive most engagement on Facebook. Worst performing headline phrases on Facebook.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

PureB2B

JUNE 23, 2021

This article covered some of the tech trends that are revolutionizing B2B marketing in 2021. Although Facebook, Twitter, and Instagram remain the most popular ways to reach customers, a new platform called TikTok has been gaining traction since 2020. Account-Based Marketing. Email Personalization.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Related articles. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40