The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. 82% of people trust social networks social networks to guide purchasing decisions. Those were the good old days.

Enterprise Management 205

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 205

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.

Barriers 121

Barriers Branding Brand Identity Content 121

RebelMouse

JUNE 15, 2017

It's awesome when your content takes off and starts to go "viral." With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social. Consider doing an ICYMI follow-up post on social.

Viral Marketing 49

Viral Marketing Blast Campaigns Content Social Networks 49

Sprout Social

DECEMBER 2, 2020

The first step toward building an audience on social media is simply figuring out who you want to target and what that audience consists of for your business. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? This post gives you a look at the social media demographics of each network.

Social Media 135

Social Media Media Viral Marketing Demographics 135

Spiralytics

MAY 30, 2024

Read on below as we discuss the most popular social media platforms in the Philippines. What Are the Types of Social Media Platforms? Social media platforms can be categorized into social networking sites, instant messaging platforms, image-based platforms, video-sharing platforms, and forums.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Facebook is launching three competitors on its own. That’s cute.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Martech

JULY 22, 2022

They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 Facebook launches a Feeds tab. The first of those changes highlights Facebook’s commitment to growing short form video content. Ads on TikTok reach about 18% of adult internet users. million views.

Social Media 114

Social Media Rules Media Viral Marketing 114

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. Facebook Activity Overview.

Facebook 89

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 89

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 133

Effectiveness Social Media Paid Search Agency Viral Marketing 133

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook.

Linkedin 78

Linkedin Facebook Best Practices Business 78

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It provides for registration, gamification, virtual breakout sessions, social networking, live chats and polls, detailed metrics and reporting, and post-event communications. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

JULY 12, 2022

Because the blue checkmark has become a staple for verified brands across social networks, consumers have started to associate it with authoritative and credible brands. Create a viral video. If you want to get verified on TikTok, it helps to go viral. There’s no specific method for going viral.

Tips 116

Tips Viral Marketing Social Media Guidelines 116

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Conversely, the lower your engagement rate, the higher you’ll need to set your bid.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Want to know more about social media features?

Social Media 110

Social Media Features Media Curation 110

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. Learning why some posts go viral while others don’t is nigh on impossible. It’s a difficult question to answer. Which begs the question.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 206

Social Media Promotion Creativity Media 206

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Onalytica B2B

NOVEMBER 15, 2018

May be very active on social networks that would be considered more personal e.g. Facebook and Instagram. • No social posts on topics that drive advocacy for the brand. • No social engagement with other employees. • Audience size: Up to 1,000 online (LinkedIn and Twitter combined). Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. This is the key to growing your fan base “virally”.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Contently

MARCH 31, 2017

Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? Facebook and Google now drive the vast majority of traffic to publisher sites. Search and social algorithms incentivize the production of viral fake news stories at a faster rate than fact-checkers can keep up.

Rules 162

Rules Microsite Advertising Agencies Content Marketing 162

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 85

Linkedin Tips Lead Scoring Lead Ranking 85

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. We'll distill three key ingredients that go into achieving viral results on TikTok.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Media Viral Marketing Skype 162

Sprout Social

NOVEMBER 11, 2021

Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce. Q: How do you encourage your social media audience to shop directly from your social profiles? Sprout integrations: Shopify, Facebook Shops.

Digital Asset Management 130

Digital Asset Management Social Media Work Management Marketing Management 130

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Social is best for leveraging user-generated content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

SendX

NOVEMBER 20, 2018

Some of the uses cases of CometChat are dating, marketplace, e-learning, social networking, chat apps and much more. 36) VYPER - Create viral contests, giveaways and leaderboards to grow your email list, social followers and more. VYPER user gamification and incentivization to make your campaigns go viral.

Enterprise Management 320

Enterprise Management Marketing Automation Services Work Management Marketing Management 320

SnapApp

AUGUST 8, 2012

Luxury Link has provided inspiration for the latter by creating and embedding their SnapApp onto their Facebook Page. Bear in mind, when looking at these unique app features, that Luxury Link's #1 goal for this campaign is to have the app go viral. 82 Facebook shares. - We'll let you know how they've done a little later.

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Contently

JUNE 9, 2016

On May 19, Candace Payne, now better known as “Chewbacca Mom,” live-streamed herself on Facebook as she tried on a Kohl’s brand Chewbacca mask. In the past, Facebook posts rarely went viral. Before, Facebook was a space to post clips from YouTube and other video services.

Viral Marketing 60

Viral Marketing Youtube Advertising Agencies Facebook 60

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Paid social , meanwhile, is identified as paying for social media platforms to display advertisements or sponsored messages to users of the social network based on user profiles and traits. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. Influencer marketing trends across industries It’s no surprise that influencer marketing trends have evolved across fields and social networks. As the creator economy grows, today’s landscape resembles a dance floor.

Trends 112

Trends Advertising Agencies Paid Search Agency Top of Funnel 112