Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing & Strategy Marketing Management 126

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Facebook has ad breaks currently in beta testing for select users.

Youtube 134

Youtube Facebook Video Marketing User-Generated Content 134

Martech

AUGUST 9, 2021

So, in some scenarios, a user could share a viral video that they discovered within the CTV platform, and post it in a widget in the comments of a controversial or offensive site. Facebook bans researchers looking into the misinformation problem . And, hey, can Facebook go a whole week without doing the wrong thing?

Facebook 113

Facebook Advertising Agencies Ad Exchange Paid Search Agency 113

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Content Planning Marketing & Strategy 100

RebelMouse

JUNE 15, 2017

It's awesome when your content takes off and starts to go "viral." With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social. Consider doing an ICYMI follow-up post on social.

Viral Marketing 49

Viral Marketing Content Blast Campaigns Social Networks 49

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. 82% of people trust social networks social networks to guide purchasing decisions. Those were the good old days.

B2B Marketing 197

B2B Marketing Marketing & Strategy Marketing Strategy Planning 197

Sprout Social

DECEMBER 2, 2020

The first step toward building an audience on social media is simply figuring out who you want to target and what that audience consists of for your business. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? This post gives you a look at the social media demographics of each network.

Social Media 122

Social Media Media Planning Marketing & Strategy 122

Martech

JULY 22, 2022

They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 Facebook launches a Feeds tab. The first of those changes highlights Facebook’s commitment to growing short form video content. Ads on TikTok reach about 18% of adult internet users. million views.

Social Media 114

Social Media Media Rules Social Marketing 114

Webbiquity

APRIL 27, 2021

Social Media Marketing Becomes a Thing. Facebook was opened up to the public in 2006. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. News sites abound online, while classified ads have been replaced by Craigslist, eBay, Nextdoor, and Facebook Marketplace.

B2B Marketing 339

B2B Marketing Social Media Social Marketing Planning 339

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook.

Linkedin 78

Linkedin Facebook Best Practices Business 78

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing B2B Campaigns 100

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Conversely, the lower your engagement rate, the higher you’ll need to set your bid.

Paid Content 100

Paid Content PPC Linkedin Twitter 100

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. Facebook Activity Overview.

Facebook 77

Facebook Social Media Impressions Custom Publishing 77

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. Learning why some posts go viral while others don’t is nigh on impossible. It’s a difficult question to answer. Which begs the question.

Social Networks 97

Social Networks User-Generated Content Impressions Social Media 97

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Planning Paid Search Agency Marketing & Strategy 48

Brandwatch Marketing

FEBRUARY 3, 2019

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. As Facebook is the largest network with 1.55 Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Free Facebook Analytics Tools. Facebook Insights.

Facebook 82

Facebook Analytics Tools Best Practices 82

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Facebook is launching three competitors on its own. That’s cute.

B2B Marketing 337

B2B Marketing B2B Paid Search Agency B2B Sales 337

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Want to know more about social media features?

Social Media 97

Social Media Features Media Work Management 97

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. This is the key to growing your fan base “virally”.

Facebook 100

Facebook Paid Search Agency Advertising Agencies Cost Per Thousand 100

Optinmonster

NOVEMBER 20, 2023

Online giveaways and contests can quickly boost your social media followers when you offer additional entries to your giveaway in exchange for follows. Viral online giveaways will increase brand awareness and bring more people in contact with your business. Generate Targeted Leads. Still not sure that giveaways are effective?

Marketing Automation Services 70

Marketing Automation Services Tools Best Practices Planning 70

Sprout Social

JULY 12, 2022

Because the blue checkmark has become a staple for verified brands across social networks, consumers have started to associate it with authoritative and credible brands. Create a viral video. If you want to get verified on TikTok, it helps to go viral. There’s no specific method for going viral.

Tips 99

Tips Viral Marketing Social Media User-Generated Content 99

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 118

Effectiveness Social Media Paid Search Agency Social Marketing 118

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It provides for registration, gamification, virtual breakout sessions, social networking, live chats and polls, detailed metrics and reporting, and post-event communications. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. We'll distill three key ingredients that go into achieving viral results on TikTok.

Marketing AI 52

Marketing AI Viral Marketing Advertising Agencies Planning 52

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 166

Social Media Promotion Media Creativity 166

Contently

MARCH 31, 2017

Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? Facebook and Google now drive the vast majority of traffic to publisher sites. Search and social algorithms incentivize the production of viral fake news stories at a faster rate than fact-checkers can keep up.

Content Marketing 138

Content Marketing Advertising Agencies Rules Content 138

Contently

JUNE 9, 2016

On May 19, Candace Payne, now better known as “Chewbacca Mom,” live-streamed herself on Facebook as she tried on a Kohl’s brand Chewbacca mask. In the past, Facebook posts rarely went viral. Before, Facebook was a space to post clips from YouTube and other video services.

Viral Marketing 60

Viral Marketing Youtube Facebook Advertising Agencies 60

Vidyard

FEBRUARY 27, 2020

With the rise of video sharing capabilities on social platforms, this decade was also the one where it truly began to feel like video was everywhere. This mobile video trend was helped along by the advent of ephemeral “Stories” formats on social platforms. First, there was the rise of video on social networks.

Video Marketing 149

Video Marketing Trends Top of Funnel Digital Marketing Funnels 149

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

BuzzSumo

OCTOBER 22, 2020

You can be the first to share viral content, the first to comment and share viewpoints, to create content quickly around the stories that matter most to your audience. To stay on top of trending stories in your industry you may currently use a mix of tools such as news readers, Twitter lists, LinkedIn groups, RSS feeds or Facebook feeds.

Trends 113

Trends Content RSS Custom Publishing 113

Content Standard

NOVEMBER 5, 2014

Competing social networks are proving a more formidable threat to Facebook, but where social media is concerned, Facebook content strategy remains the primary consideration for brands. According to Salesforce , Facebook gets more overall usage time than Google and Yahoo.

Facebook 40

Facebook Marketing & Strategy Content Click Rate 40

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 134

Social Media Media Viral Marketing Social Marketing 134

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook.

Social Media 112

Social Media Media Best Practices Top of Funnel 112

EveryoneSocial

JUNE 8, 2021

As new social channels emerge and existing platforms update their offerings, the jargon of social media marketing evolves as well. Today, even people who aren’t so social-savvy know what Facebook is and understand the concept of a “follower” or a “retweet.”. Each network, such as Instagram or LinkedIn, is a channel.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

SnapApp

AUGUST 8, 2012

Luxury Link has provided inspiration for the latter by creating and embedding their SnapApp onto their Facebook Page. Bear in mind, when looking at these unique app features, that Luxury Link's #1 goal for this campaign is to have the app go viral. 82 Facebook shares. - We'll let you know how they've done a little later.

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Convince & Convert

JANUARY 21, 2014

It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned. Sales and Facebook, Only the Interactions Matter. Social media marketers have been arguing for a while now that social networks aren’t useful as a “broadcast” medium.

Social Media 167

Social Media Studies Media Social Marketing 167