B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Scoop.it

FEBRUARY 10, 2022

Still, the estimate can vary from business to business, so you should experiment to find the correct ratio for your situation. Press “Publish” and wait for the results. Include a link to the original article, and make sure to copy only a small portion of it, not the entire source material. Publish and Analyze the Results.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Jifflenow

DECEMBER 19, 2019

There are heaps of articles online that talk about the importance of events and event ROI but not many dig deep into the activity that helps events become as successful as they can possibly be. that result in sales, partnerships, business development, influence, and investments. Without these meetings, an event cannot be successful.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Tony Zambito

OCTOBER 26, 2015

These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. These two are: CEOs and CMOs have a growing concern about the relevancy of their products and services in the digital economy. Redefining The Meaning Of Buyer Understanding.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Sharpspring

APRIL 29, 2020

This is especially important for Business to Business (B2B) organizations. Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Gideon Lichfield. Lichfield’s post has provoked a range of reactions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Gideon Lichfield. Lichfield’s post has provoked a range of reactions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Expect nearly 100,000 attendees, 1,000+ speakers, 250+ events, and hundreds of registered press. View the highlight reel from 2018’s event.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Contently

APRIL 28, 2016

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. It also partners with content agencies and a network of freelancers, and even taps its marketing and PR teams for the occasional article. ” John Lewis.

Class 60

Class Paid Search Agency Companies Allocation 60

Biznology

JUNE 30, 2015

I mean, I know you know how awesome this is because I know you have been through he whole internal group email in which you try to beg your staff to share your latest blog post or latest public event or even the newest video or press release. Everyone loves buffer and you probably already use it.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. I have included my take on each step.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing. “The

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. As a business-to-business company, you want to be seen as an expert on a certain topic, the provider of the best product in the market, or highly experienced in a certain service area.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

MLT Creative

JULY 1, 2011

From my own involvement in business-to-business social media, I suspect Ben would have eagerly adopted social media and spread the revolutionary word via a blog version of Poor Richard’s Almanac. Rather, they needed to be engaged and included in the conversation. “Tell me and I forget. Teach me and I remember.

Blogger 40

Blogger Advertising Agencies Paid Search Agency Inbound Marketing 40

Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Click here to read 101 Tips from 50 Small Business Bloggers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Use consistent branding – It is important to use a consistent look and feel for your business blog as your company brand.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., I sure do, and I learn something new from them almost every day.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing? He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The first is a diagnostic tool and the second one measures the health of the business. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 10, 2010

Did you find this “how to” article helpful? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Are those predictions a little premature? He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Expert technical articles build authority in your industry or niche and help to “humanize” your corporate website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Why do we need prices on B2B websites?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 14, 2010

The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I’m glad that you found my article helpful. He is the Founder & President of Tiecas, Inc. –

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 31, 2010

The whole topic of search engine optimization of your business blog is way too big to cover everything in one post. Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. What is On Site SEO? If that bothers you, then here’s the non-tip jar version.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Write compelling titles and meta descriptions to entice searchers into clicking on your article. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Industrial Marketing Today

APRIL 30, 2010

For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Change the title, heads and subheads and reword the bullets or key points.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Vidyard

NOVEMBER 6, 2018

And did we mention that every blog post they publish includes a custom video teaser for the article? Congratulations to these teams on taking a big step towards the future, and for making Business-to-Business look a lot more like Human-to-Human.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Industrial Marketing Today

JULY 6, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Your article with the examples helped me see it clearly. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. { Thank you for a very informative post.

Features 60

Features Web 2.0 Planning Work Management 60

Stevens & Tate

MAY 10, 2019

Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Advertising Agencies 40

Advertising Agencies Mobile Advertising Internet Marketing Search Engine Marketing 40

InsightSquared

OCTOBER 2, 2017

For sales and marketing teams at business-to-business technology companies, the calendar is divided into two unequal parts: Dreamforce and the rest of the year. Because nothing forces sales and marketing to align faster than an event of this magnitude. See you at Dreamforce 2018.

Advertising Benchmark 211

Advertising Benchmark Press Pricing Price 211