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    [Article, Blogger] Google Authorship is Changing the Game for SEO and Digital Marketing
    At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. After I clicked on Sarah’s article it took me a few minutes to read her post, then I backed out of the page using my browsers “Back” button and saw this…. To read more about this “hidden” benefit read this article at Search Engine Land. . Image via CrunchBase.
    [Article, Blogger] Content Marketing for Professionals: Time-Saving Tips Webinar
    Articles. How to use Article Nuggets. Blog this on Blogger. Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? If these marketing tools were people, would you give them a raise … or fire their butts? Think about it.
    [Article, Blogger] A Lesson from the Digital Productivity Terrorists
    Some time ago I came across this comment from BoingBoing blogger Cory Doctorow that inspires both shock and awe: “As a co-parenting new father who writes at least a book per year, half-a-dozen columns a month, ten or more blog posts a day, plus assorted novellas and stories and speeches, I know just how short time can be and how dangerous distraction is.” As he recounts in this article and another , he began his career blogging for AOL and two other sites, producing 10 to 12 posts a day.
    [Article, Blogger] 8 Guaranteed Ways to Increase Social Media Reach
    to all of your content -- on individual blog articles, in email messages, on landing pages for ebook and webinar downloads, within the pages of your ebooks, etc. Find and follow other influential bloggers and retweet their content. For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. But first things first.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Article, Blogger] How Long Until You See Results From Blogging?
    Much like the hopeful gym-goer denouncing their workout after the scale showed no weight loss after one day, business bloggers are also often restless. One of the common personality flaws of bloggers is impatience. This is both a blessing and a curse for bloggers. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section.
    [Article, Blogger] What Were The Most Effective B2B Marketing Tactics of 2015?
    ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year.
    [Article, Blogger] How to Fight the Infobesity Monster with Quality, Shareable Content
    The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. Text-based articles are the foundation of almost every content marketing program,” he says. With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year.
    [Article, Blogger] How To Get Started On Twitter
    Find the most influential bloggers. Then scanning that list throughout the day looking for articles and ideas worth sharing. One great tip is to share the article or tweet with a spoiler note explaining the main point of the article. Finally, I understand all the initial fears most people who do not write for a living have with posting a blog article.
    [Article, Blogger] 10 New Google Algorithm Changes Announced
    What this means to industrial marketers: Forget about posting the same article all over the Internet to get inbound links. Stick with posting good content on your site and let other bloggers and industry experts link back to your original article when they cite your post (something you should be doing anyway). Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Article, Blogger] The 14 Best Content Planning and Research Tools
    A specialized search engine which provides a simple way to broadly search for scholarly literature across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Sample review: “Writing an article, but don’t have the perfect source?
    [Article, Blogger] Redefining sales prospecting in an era where no one wants to talk to you
    JG: Use promotional (sales-based) articles and offerings sparingly. Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber. If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. That means cold calls. That means deleting email pitches.
    [Article, Blogger] Publish first, then edit and revise, for Google search success
    If you’re reading this before or around noon Eastern or 9AM Pacific on September 12, 2017, then you’re probably reading the first draft of this article. In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. Writing for AdAge wasn’t as simple as blogging-as-automatic writing, but they would allow me to submit my posts once I was done–my first draft–and they would quickly publish the article as-is.
    [Article, Blogger] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    Hire me as your guest blogger!”. IM AN AMZAING BLOGGER!”. In this subject line, I also included the title of a proposed article. I’d like to submit my article to your site (attached). Article included. It puts forth the intent of the email, and mentions that the proposed article is attached. As a reputation management consultant, I regularly write articles for, and”.
    [Article, Blogger] 18 (of the) Best SEO Link Building Guides of 2011
    A helpful collection of link-building tips primarily for newbies, such as syndicating articles online, submitting your blog to blog directories and syndication sites , and posting comments on relevant industry blogs. The search engines know this so naturally that link is more valuable than one from an article directory or rss feed that you can easily get on your own.” ” The Panda Reaps – Is Article Marketing Still Viable? Links still matter for SEO.
    [Article, Blogger] Positioning is Key Factor for Social Media (and All Marketing) Success
    Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. It’s interesting to search and see what other marketing bloggers are saying about the key to success in social media. If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning.
    [Article, Blogger] Gene Carr's Patron Technology Blog
    Newspapers, for editorial reasons -- but not economically justifiable ones -- have given arts & cultural coverage disproportionately large print space relative to the economic value those articles provide. Well, what if you were to look over the shoulder of ever reader of every newspaper and look at what articles people are actually looking at? Certainly not enough to justify the investments they have been making in writers to create articles for them.
    [Article, Blogger] 5 Tools to Battle Social Media Content Overload
    Whenever you find an article you like, simply click the Buffer browser plugin icon, and it will be added to your queue of tweets or Facebook posts. Spend a few minutes every morning to source your Twitter stream for the best articles that you can add to your Buffer account to be shared throughout that day. This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog.
    [Article, Blogger] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    million viewers and published over 1,200 articles that drew an impressive average attention time of 4 minutes and 40 seconds per story. Coca-Cola doesn’t just translate popular American articles and hope for retweets from France. One of the site’s most prominent articles last year was a profile on Ihab Sukkaruya, a Syrian refugee who became a Coca-Cola intern and then an apprentice in Berlin.
    [Article, Blogger] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere. I still use “blogger outreach” but it’s now called “outreach marketing.”
    [Article, Blogger] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    Perhaps the content mostly comprises written articles, with the occasional infographic in the mix. ” To help scale up its content marketing program, the company leveraged its own team members, guest bloggers, and user-generated content. Each Mint team member had their own feature on the blog, and Mint persuaded numerous personal finance bloggers to contribute for free. For example, an expert interview might initially be written as a Q&A article.
    [Article, Blogger] Marketers still need to learn some basic HTML
    Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich Text Editor so writing in familiar WYSIWYG isn’t possible there. Related articles. I have recently been blogging for the Huffington Post and they use Six Apart ‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Article, Blogger] 7 Tried-and-True Ways to Defeat Writer’s Block
    Since marketers are also writers , this article will give you more information writer''s block, and help you to overcome it. An article in 99U describes how Stephen King uses the force of habit and routine to become so incredibly productive: Everyday between 8:00 and 8:30 a.m. You will create excellence and productivity as a blogger or writer by following routines and building habits. You can hire an editor or proofreader to get your article publication-ready.
    [Article, Blogger] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    There are so many new opportunities (applications, communities, articles) being released in the online marketing space that it is easy to get overwhelmed or simply off track. For example, if building an improved presence amongst bloggers is a core strategy for content distribution, perhaps setting a specific goal for executing quality comments on reviewed blog posts (on others’ blogs) per week will help motivate the effort.
    [Article, Blogger] Business Blog Writing: Must You Write It Yourself?
    Or can you outsource it to writers and guest bloggers ? Content subscription services: Find a content provider in your field and buy generic articles, then adapt them for your blog in your own voice. We provide research-rich content that forms the backbone of the article. They subscribed to my content services, I helped teach them how to use the articles and how to blog. Do you do all your own blog writing?
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Article, Blogger] 5 Common Marketing Challenges Agencies (and Companies) Face
    Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another. Find the bloggers, analysts, early adopters, and evangelists who are talking about your market, and build a network. Marketing is hard. When you’re faced with a limited budget or a tough marketplace, your job becomes even harder. But as marketers we thrive on these kinds of challenges, right? Right!
    [Article, Blogger] 5 of my favorite productivity apps
    Clipping important web pages that I want to keep (mostly recipes but hopefully more ideas for articles, columns, and blog posts). Photograph or clip articles, pages, and content that gives me business ideas or that I might want to give to prospects and clients. For example, if you create this subject line: Subject: 1U App response @gerris #1uapp #1u #blogger #influencer #reply. While I aspire to build
    [Article, Blogger] Free Phone Consulting? 4 Reasons It’s a Good Idea
    Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session. Blog this on Blogger. Why should a professional or small business give away free consulting ? I’ll tell you why. I’ve been spending more than 20 minutes with each person, and I’m loving it. Since I charge $200/hour for consulting sessions, why would I do this?
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Article, Blogger] Slow and steady content-creation wins the Google Search race
    Do what I do, do what Anne and Jen did and do: they started their site and their blog on for-free and so easy to use Blogger Blogspot ; then, after getting into blogging, really committing to a committed and weekly editorial calendar, and even really enjoying the process of sharing their process, passions, interests, and even their meals, recipes, and the books they’re reading, they took the next step: upgrading to a customized WordPress combination website and blog.
    [Article, Blogger] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    One of the best ways to do this is to find influencers, bloggers, and other sources within your industry and ask them for a quick interview surrounding the subject of your content. You would begin the post by identifying the reader’s problem, you would then agitate that problem, and then finish the article by providing the solution. As you research for your content, keep track of bloggers and influencers within your industry.
    [Article, Blogger] 6 Tips for Creating Content That Spreads Naturally
    A recent study of 7,500 New York Times articles completed by the Wharton Business School tried to identify factors that made content viral. For example, PBfingers , a fitness blogger, does this with her posts, always including her blog's brand name somewhere on the visual. I mean, have you every tried to tweet an article that didn't have a tweet button?
    [Article, Blogger] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) As mentioned at the beginning of this article, one blog post cant possibly cover all that is social media. Whoa, great article, Sarah! Awesome article! Great article, this a nice introduction to whats out there.
  • MARKETRI  |  FRIDAY, AUGUST 10, 2012
    [Article, Blogger] Don’t Get Buried Alive: Effectively Curate and Share B2B Content with
    Marketri’s Google Reader account has piled up thousands of articles from hundreds of bloggers on dozens of topics. ” Within, users create categories called “Topics”, and they curate their favorite articles, photos, and videos related to those Topics in one easily accessible place. makes curating articles incredibly easy by offering a number of channels to gather information:
    [Article, Blogger] 7 Ways to Format Blogs to Engage Readers’ Brains
    Here’s an email I got yesterday: “One of the people I follow on twitter sent me a link to your blog article on building trust in your blog. Blog this on Blogger. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out&# on social media sites, in feed readers, and email updates.
    [Article, Blogger] Content Marketing: Connect the Dots and Drive Results
    Tell a story about a real person that illustrates the concepts in the article. Blog this on Blogger. How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules. But that’s not true.
    [Article, Blogger] Making More from Less: How to Repurpose Your Nonprofit's Content
    For example, you could ask other bloggers to publish your content as a guest post or submit an editorial to your local paper’s website. Build relationships with bloggers and other influencers who are writing about your issue area. A good way to do this is to build out longer articles as part of your content savings account and use current events to write shorter articles as they come up. Content is king, but it’s a noisy world out there.
    [Article, Blogger] Google+ on its Third Birthday
    If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere.
    [Article, Blogger] The best online reputation defense is a good offense
    Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Related articles. If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right?
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Article, Blogger] The Art of Creating Curated Content
    This article specifically highlights tools that help the reader become more productive when managing social media. When creating the article, the author likely identified that as a pain point of the target audience and then decided to round up programs that would help. This blog post breaks the tools into subcategories, including those for the minimalist blogger, the serious and committed blogger, and the entrepreneurial blogger.
    [Article, Blogger] 6 Ways Social Media Marketing Is Changing (For the Better)
    Learn more about how Sales can use Twitter to connect with more prospects in this article. Social media blogger Jeff Bullas thinks we'll be seeing more marketing strategies incorporating social search in the coming year. How to Create Top-Notch Visual Content in PowerPoint " (Blog Article/Tutorial). " 13 Free Design Tools for Visual Marketers on a Budget " (Blog Article). We’ve been at this social game for a while now, you and me.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Article, Blogger] 20 Simple Ways to Boost Blog Subscribers
    It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership. 6) Add a Footer to Each Blog Article. Don't overlook the importance of search engine optimizing each blog article you publish.
    [Article, Blogger] 7 Ways to Get Non-Marketing Employees to Blog
    They’ll also see the tangible benefits (CTRs / social shares/ recognition etc) and will have received the kudos of having the article published,". We gave bloggers several options to delivery, they could either write about a topic they prefer and then we (marketing) would review and edit as appropriate before sending back to them for approval. It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content.
    [Article, Blogger] Want to Create Awesome Content? Try These Seven Tools!
    Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? Sometimes it’s smart to replace actual articles with popular, casual content that will boost your traffic. Plus, the editing stage will be much faster when you start using this tool, so you’ll save tons of time you can use to start the research for your next article. Guest post by Linda Craig.
    [Article, Blogger] Add self-referential links into your 2018 search engine optimization strategy
    Linking from inside one article into another takes either a good memory or a bit of a plan. When it comes to the Biznology blog, I choose my own articles 80% of the time. And if you’re compassionate enough to not put the onus of intralinking and interlinking onto your bloggers then you can do all of this during the editorial process afterwards. Ted “Hypertext” Nelson. The only content links you can control are your own.
    [Article, Blogger] 3 Ways to Start Earning Links
    This article on Search Engine Land is a list of advanced link building queries you can try out. The article discusses automating your prospecting as well. Journalists and online bloggers influence the masses and are great influencers to get to know. The last thing bloggers and journalists want to see is a template type of pitch. Understand their audience – this is what’s really important to that journalist or blogger: their readers.
    [Article, Blogger] 10 Simple Steps to Get Started with Content Marketing
    Content can include email newsletters, presentations, webinars, social media posts, blog articles, whitepapers, webinars, guides, podcasts, videos and many others. Post a new blog article at least once a week to start, and promote your blog posts through your social media accounts and website. Share industry-related articles, best practices and reports via social media at least tow or three times per day. Be a guest blogger .
    [Article, Blogger] Key Takeaways from MarketingProfs’ #ContentBootCamp
    For one client, we’re developing long-form, curated content in an effort to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in articles. Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum.
    [Article, Blogger] Best Twitter Tips, Tools and Tactics of 2011
    Nearly 3/4 of active Twitter users are bloggers. Daniel Flamberg shares some fascinating intelligence on Twitter users, such as that: • 72% of active Twitter users are bloggers. • 56% write articles for third-party sites.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Article, Blogger] Are you a social media marketing trapper?
    Since time began — or at least since blogs began (actually before then, newspapers, television, radio, and all the rest are either breaking something new or surfing the wave of interest that results) there has been an entire economy of bloggers who work to create content as quickly as possible in response to breaking news — this is just the natural extension of it. Related articles.
    [Article, Blogger] 19 Excellent Guides to SEO Link Building
    Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone.
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Article, Blogger] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Because of this, I manage the RD+B account as the place for news, events, articles, reaching out to readers, listening to readers, etc. For example, I can send a tweet about an article I wrote on the housing market and a local reporter/news station can see it, pick it up and run with it. Maureen Alley: Never tweet what you wouldn't say in person.
    [Article, Blogger] How Marketers Can Use Evernote to Organize and Simplify Their Lives
    Content Creation: Draft Blog Articles and Ebooks. At its core, Evernote is a good ole fashioned digital notebook that can be used for drafting articles, capturing ideas, and saving reading material for later. Draft Articles: When it's time to write a blog article, I open up the app, create a new note, and start typing away. This blog article you're reading right now -- and many before it -- were drafted in Evernote before getting loaded into the HubSpot blogging tool.
    [Article, Blogger] Why Your Content Marketing Strategy Should Include Long-Form Content
    As you can tell, the longer the article, the higher it was ranked. WordStream’s analysis of its long-form articles showed it was wise to make long-form a part of its content strategy: the average visit duration tripled from 1:33 to 4:35. Allows for an opportunity to explore your brand more than a short-form article, leading to more conversions. We all remember the time not long ago when short-form content ruled.
    [Article, Blogger] Best Web Presence Optimization Guides and Tips of 2010
    But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh!
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Article, Blogger] Which Format Is Right for Your Next Blog Post?
    This is one of the most common blog post formats for business bloggers. List posts are easily recognizable by their titles, since they usually include a number in headline, and they''re great formats for beginner bloggers since they''re very formulaic. It''s also great for building relationships with the other bloggers and businesses you highlight within your curated content. Think about it as something of a persuasive article. Choices are hard.
    [Article, Blogger] 7 Real Marketing Interview Questions From HubSpot's CMO
    In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. For instance, if they say the lead-to-opportunity conversion rate is bad, the right answer is not to write more blog articles.)
    [Article, Blogger] 5 Useful Lead Nurturing Tactics to Get More Opportunities
    In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. All three are part of an integrated lead generation funnel, and this article touches on each element while taking a closer look at lead nurturing. For example, a white paper can be broken into three to five articles that share a point of view.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Article, Blogger] Not Getting What You Want From Blogging? Ask These 11 Questions
    To combat the amount of content being created each day, marketers must find a way to differentiate their message from the pile of existing articles. Let's say you're writing a blog article on the importance of visual content. And while many of us are committed to serving up the freshest, most credible information we can find, some bloggers fail to fact check. Coming up with diminishing returns from an article that you poured a ton of time into is frustrating.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Article, Blogger] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    One of the examples Google provides for what qualifies as an unnatural link is as follows: "Links with optimized anchor text in articles or press releases distributed on other sites. Google indicates that "large-scale article marketing or guest posting campaigns with keyword-rich anchor text links" can also negatively impact a site''s search rankings. Do those search engine optimized press releases you''re sending actually boost your search rankings?
    [Article, Blogger] Top 5 Mistakes to Avoid on Your Company Blog
    14 LivingSocial Says It Will Overtake Groupon in January 2012 28 The Age of Mediocrity: Why Rebecca Black Is Everyone’s Fault [OPINION] 179 Top 5 Mistakes to Avoid on Your Company Blog March 22, 2011 by Sarah Kessler View Comments email share email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.
    [Article, Blogger] How to Tailor Content Distribution Throughout the Fashion Life Cycle
    This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers. These are the articles that will be most successful when it comes to social sharing, and they will also generate more search engine traffic for you. As a retailer, you live the fashion life cycle.
    [Article, Blogger] 12 Great Examples That Prove the Power of Repurposing Content
    One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. Rather than covering a topic once and letting it disappear into the archives, repurpose your articles to consistently deliver your message to your audience. He added a call-to-action to his Medium articles to opt-in and subscribe to his blog, and within 6 months, he grew his subscriber list from 0 to 20,000.
    [Article, Blogger] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well. While this article focuses on how preparation and organization bring success to a B2B blogging strategy, the most important ingredient is in the actual writing and content.
    [Article, Blogger] Taking away a marketing manager’s excuses!
    Which brings me to the topic for this month’s article, which follows up on the December topic entitled: " Taking away a salesperson’s excuses ," in which I wrote about the lack of sales lead follow-up. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
    [Article, Blogger] Tom Pisello: The ROI Guy: How TCO is a common sense sales and.
    Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times. Powered by Blogger
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2011
    [Article, Blogger] Blog so you can be taken completely out of context
    I am in the middle of guiding some new bloggers over at Marketing Conversation. What I mean is that my bloggers tend to write based on a lot of assumed context. They simply assume that people who are reading content from Marketing Conversation or Because the Medium is the Message --or even an article on the corporate Website--are in on the joke. other article--they won't make it back If you don't have. Don't just excerpt a social media news article onto your blog.
    [Article, Blogger] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics. Full articles? A brief intro with a link to the full article? This article from Kissmetrics includes 17 more methods to try.
    [Article, Blogger] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    Earlier this year, I saw Fast Company post an article about a new freelance hourly rate calculator that was making its way through the freelancing community. The Fast Company article already had thousands of shares and was the clear winner in terms of search rankings. This post has been shared over 8,200 times and we’ve now outranked the Fast Company article for our key search term of ‘freelance hourly rate.’.
    [Article, Blogger] 3 More Critical Roles that Need SEO Skills
    The main difference between the two roles is bid and budget management, which is beyond the scope of this article. But that is of minimal consequence compared to a reputable journalist or blogger writing an article or post with the link inside of it. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search effectiveness.
    [Article, Blogger] The Bamboo Project Blog
    OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Then I read this this article (cited by Stephen Downes ) about the so-called decline in literacy that is happening from people doing their reading online. In general, Ive observed that women bloggers tend to be more "personal" in their posts, for lack of a better word.
    [Article, Blogger] How to Get More Leads from Your B2B Blog
    You can probably see the live box on this page, just to the right of this article. Many major bloggers and marketing experts, like Derek Halpern, Brian Dean, and others got their blogs off the ground with only a post a month. Here’s a graph from Curata’s 2015 survey of 428 B2B bloggers. That’s the formula most successful bloggers force themselves to stick to, even if they’d really rather just go write another post. Why does your company have a blog?
    [Article, Blogger] The Missing Piece to Your Content Marketing Strategy
    There are many firms publishing truly great articles and white papers but those efforts aren’t translating into measurable marketing outcomes. Time is spent writing, editing, re-writing, and perfecting articles that ultimately get shoved into a sub section of a library on your site. Embrace the Art of Blogger Outreach – A blogger outreach campaign is similar to a PR campaign. Blogger outreach is time intensive and resource heavy.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Article, Blogger] How to Shave 20 Minutes Off Your Next Blog Post
    Give it a hard start and stop, too -- another HubSpot blogger is a fan of taking her laptop somewhere without a power cord, giving her only enough time to blog that her laptop battery allows. Other Articles to Link To: Linking to other articles on related topics helps you extend the value of your content and move along quickly from a given point without leaving your readers with a shortage of information. Have any of you had good or bad experiences with guest bloggers?
  • B2B MEMES  |  THURSDAY, APRIL 26, 2012
    [Article, Blogger] Reporter Failure, Editor Failure, or Tool Failure?
    What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? In an earlier article on Flock’s first corrected story last December, Pexton focused similarly on failures involving the human element. Her immediate reason for resigning was having a prominent correction slapped onto one of her stories, the second in the last five months. Most of the discussion about her resignation has focused on who’s to blame.
    [Article, Blogger] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Find the answers to those questions and many more here in 31 of the best blog posts and articles about WPO (even if they don’t call it that) of the past year. Many SEO companies do the same with their outreach to bloggers.
    [Article, Blogger] 11 Editorial Guidelines Every Business Blog Needs
    Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Explain to bloggers what your content should provide to readers. List these content objectives out so bloggers know whether their blog post hits the mark. Ask new bloggers to run topic ideas by you before they begin writing. Can guest bloggers link to their own company’s website?
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Article, Blogger] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    Whether you have your own original data or you stumble across interesting industry data in your reading, compile original data into a data-based report , or take one or many external data points and compile them into an article. 14) Invite Guest Bloggers. Guest bloggers can offer a fresh perspective, so be open to inviting other industry experts to write content for your blog, and build a relationship with them for future co-marketing opportunities.
    [Article, Blogger] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
    You can repurpose relevant content you’ve already created – this could be whitepapers, articles, and news releases. Use guest bloggers or provide content from a third-party source that’s respected in your field. . . Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe (pictured at below) has some news for you: Most of your peers are too. Why is she so certain?
    [Article, Blogger] The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort
    This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. You can use these articles as excellent standalone pieces to submit as posts on sites that accept guest bloggers. If you have an article that satisfies the three conditions, you already have a center for your hub-and-spoke model. Here are three angles (titles) for a spoke article on that subject: 10 Ways to Use Memes in Your Blog Posts.
    [Article, Blogger] Book Review: Social PR Secrets
    Optimizing online results today requires creativity, great content, effective social interaction, and link-earning through relationships with key influencers, whoever those may be in your industry: journalists, analysts, bloggers, consultants, thought leaders and others. Your article, blog post, and news release must be accompanied by a pinnable image to get your social PR news shared.”
  • B2B MEMES  |  TUESDAY, MARCH 6, 2012
    [Article, Blogger] What Is the Lifespan of an Error?
    In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp. In my post, I noted that prominent blogger and journalist Frédéric Filloux had left uncorrected for two weeks an egregious misspelling of New York Times reporter Brian Stelter’s last name as “Settler.”
    [Article, Blogger] How Professional Services Firm Can Excel at Content Marketing without Jeopardizing Billable Time
    Consider doing a weekly round up blog post in which you compile your favorite blog posts or articles from that week. Also, don’t forget to link to the original blog post and give credit to your fellow bloggers! I’ve found that sometime professional services bloggers can feel lost, thinking they need to be cutting edge, provocative, or need to write about the latest industry trend. Have you seen the popular news clip that has spawned a media and meme sensation?
    [Article, Blogger] 4 ways Danish companies can nail B2B marketing in English
    It’s not that hard to write a blog post, a Tweet or an article, right? According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. However, what Danish B2B companies might not realize is that even if they can’t afford to spend huge amounts of time and money perfecting knowledge-rich posts and articles for their international audiences, help is available!
    [Article, Blogger] How Helping Others Helps You …Get More Links
    Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. When it comes to high quality inbound links, that means you’re most likely going to have to write something; a blog post, article, byline, etc. If this is a first attempt then it should be WAY better than your average blog post or article found on your website because you really need to put your best foot forward.
    [Article, Blogger] Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)
    Some writers and bloggers piled on. Piling on a bit, John Dick published this article on AdAge that Twitter Doesn’t Represent The Real World. As a blogger, I found Twitter hard to figure out right away. Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. Their CEO said they were making improvements.
    [Article, Blogger] How to Blog: What Do I Write About?
    Follow other bloggers in your space and make note of what they write about. Detailed or technical information – if your company posts articles, whitepapers or user documentation, link to these documents from the blog to make sure customers and prospects know how to access them and what benefits they will receive from them. What other types of content can you recommend for B2B bloggers?
    [Article, Blogger] How to Promote Your Content Using Paid, Earned & Owned Media
    Influencers can be bloggers or people that amass large social followings around their industry expertise. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Bylined Articles. Some are one-and-done, and others are a series of articles or even a weekly column. Brands using this tactic pay to publish articles on other websites or media outlets.
    [Article, Blogger] 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
    Your industry has bloggers, analysts, and thought-leaders that reach your target audience. Every day there’s industry news and articles that grab your attention. Editor’s Note: Today’s post comes courtesy of Carter Hostelley , the Founder and CEO of Leadtail , a social strategy and insights firm.
    [Article, Blogger] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    Brad Knutson serves up thoughtful reviews of “WordPress plugins that webmasters, developers and bloggers use to save time every day,” from the comment spam-squashing Akismet to Social by MailChimp, which very helpfully publishes “comments, retweets and replies as WordPress comments. Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS.
    [Article, Blogger] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    Sure, bloggers write posts, but they also work with images, create infographics, record videos and podcasts, and produce plenty of other content. The modern-day nonprofit blogger is a multi-talented creator and publisher. That impact needs to be communicated powerfully, regularly and digitally by a talented blogger/content professional. As a cause marketing blogger, I connect with people in my industry by blogging about them or interviewing them on a bi-monthly podcast.
    [Article, Blogger] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    I use Twitterfeed to share all the Marketing articles from Business 2 Community , the social news site I co-founded with Dan Criel (@ DanCriel ) and Brian Rice (@ briansrice ). I also use Triberr to share posts from some of the best bloggers on the web. Last week, Twitter announced it had reached One hundred million voices or active users. But what do these numbers really mean?
    [Article, Blogger] 11 digital marketing resolution ideas for ’13
    However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. So, you need to make sure every post, every article, and every column you publish always has a “cover shot” because in the content war, the spoils too often go to the book with the prettiest cover. Related articles. I am in the midst of setting up my New Year’s resolutions for 2013.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Article, Blogger] The Best Infographics of 2014 (So Far)
    The creator of this infographic, a Japanese blogger named Ryoko, curated all the information from this infographic from an article she read about whether beer or coffee makes you more creative. It takes a good deal of effort to draft, design, and finalize an infographic, but it doesn''t take a lot of effort to read an infographic -- which is exactly why people love them so much. Humans have short attention spans and, let''s face it, the internet is cluttered.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Article, Blogger] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    That’s a nice way to affirm what the blogger wrote, add a useful insider tip, and demonstrate you know what you’re doing. When I set up a new LeadShare campaign while researching this article, the price they named for my leads was “$8.00 Social media is an essential part of the marketing mix. Even if you’re in B2B. Even if you’re in a “boring” industry. Even if you’re an introvert. Here’s why: Social media is becoming as important to customer service as the telephone.
    [Article, Blogger] Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)
    In Sivek’s article, Medill ’s Rachel Davis Mersey repositions the role of journalism education in brilliantly simple terms: “I object to the idea that all new products have to be digital products. Rethinking the Article as the Basic Unit of Journalism Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine.
    [Article, Blogger] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    As noted in a Skyword article on immersive content experiences, scientific research proves that stories activate the brain regions associated with memory that are inactive when processing factual information. “To To develop memorable B2B editorial content, the concept of storytelling must be executed—and high-level storytelling isn’t enough,” says Skyword blogger Christine Warner.
    [Article, Blogger] The 2011 #Nifty50 Top Twitter Men Reprise
    Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Award-winning marketing and social media blogger.
    [Article, Blogger] Content Rules: Insight and Originality Attracts Clients
    We’re going to discuss articles, e-newsletters, blogging, videos, and why your marketing may not be working. Blog this on Blogger. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters.
    [Article, Blogger] 6 Survival Tips for Content Marketing Island
    Evernote is a great way to organize, tag, and archive your notes, reference articles, and posts for future development. Heck, maybe you’ll even find a tribe of diminutive bloggers who’ll make you their king. Credit to The Telegraph for the real-life survival tips that inspired this article. As a nascent content marketer in financial services, an industry not typically renowned for its creative marketing practices, I sometimes felt a bit like Tom Hanks in the movie Castaway.
    [Article, Blogger] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    From each region you're targeting, recruit guest bloggers who can provide local insights you can’t provide yourself. In addition, along with guest bloggers comes inbound links from global domain extensions, giving your global blogs an SEO boost. In general, start making it a best practice to include a high-quality image on every web page and blog article you publish, for these very reasons! Does your company target a global audience?
    [Article, Blogger] Why B2B Influencer Marketing is Your Next Big Thing
    The increase in B2B influencer marketing has been a steady increase: last year we published a news article in reporting many B2B marketers are looking to increase their budgets for influencer marketing. Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars.
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