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    [Article, Blogger] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
    Make Yourself a Blogger. In addition, LinkedIn provides performance metrics on article views and social media engagement. LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform.
    [Article, Blogger] Upgrade your lame agency website into your social media brand HQ
    Every time my article explicitly says “Blogger Outreach” the server will turn that phrase into a hyperlink and that link will go to the page on Blogger Outreach — and if I change things up, I can change than point-to link to somewhere else and it will change every instance … erm, instantly. Related articles. Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +.
    [Article, Blogger] 10 of the Best Web Analytics Guides and Tips of 2013
    To bloggers? Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. As the old b-school maxim goes, “you can’t manage what you can’t measure.” ” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. Which sources sent the most traffic to your site last month? Which converted at the highest rate?
  • WRITTENT  |  MONDAY, MAY 13, 2013
    [Article, Blogger] 4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy
    Urgency in headlines convinces people to open the email, click through to the article, or purchase the ebook. Headlines built with the 4 U’s successfully convince more readers to click through and read the whole article because they: tell readers exactly what they get by reading the content. The same reasons that make 4 U’s headlines so powerful also compel visitors to keep reading the entire article or email.
    [Article, Blogger] Eyeball Share Leads to Wallet Share
    One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website. I’ve included many similar statistics in my blog posts and articles about pull marketing and the point is always the same – it is much harder to sell anything to people who do not know you. Paul’s column this week, “ A Deceptive Post About Cold Calling ,” discussed important activities that can either replace or enhance cold calling.
    [Article, Blogger] How to set up a company blog – and what NOT to do
    First and foremost, blogs that work are generally created by individual, highly motivated bloggers, not as a result of a strategic decision by a corporation with thousands of employees. Here’s another key point: blogging is best done by blogger types. But also encourage your blogger to bring her own personality quirks to the table (as long as they’re appropriate, of course). Also make clear to your employee bloggers the context in which they’ll be expected to blog.
    [Article, Blogger] The Unbearable Shame of Being an Unblogger
    However, in this article I hope to talk you out of adding a blog to your arsenal if you don’t fully get with the program. This is an article about online marketing. I don’t mean to say I’m the world’s best known, most subscribed to, or most accomplished blogger, because the truth would prove such assertions to be lies. So the question is, what do serious bloggers do? Opine: I submit serious bloggers have strong opinions and consistently deliver a point of view.
    [Article, Blogger] The anti-prediction of 2012 social media predictions
    But how many bloggers go back and actually let you know how they did with last year’s predictions? I saw an article last week declaring QR Codes dead so it is too early to tell but I think I am trending positive on this. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? Lets’s start there, and then I will add four surprising 2012 predictions of my own at the end.
    [Article, Blogger] 10 Ways to Never Run Out of Blog Ideas Again
    Regularly coming up with awesome content ideas is one of the toughest challenges business bloggers and inbound marketers face. Oftentimes, coming up with the blog article idea itself is half the battle. Read Industry News: Because news is always, well, new, industry news sources are definitely a blogger's friend. Subscribe to a bunch of blogs and websites that cover news related to your industry, and scan the news every time you're suffering from blogger's block.
    [Article, Blogger] 5 Blogs With Comments You'll Actually Want to Read
    If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place. And even on an article with nearly four hundred comments, he replies to nearly every one of them. You’ll also notice that commenters add in their own A/B results, link to other related articles, etc. Ian said about his “ 7 Reasons NOT to use Hootsuite " article “It's turned into a mini community (which I always strive to make my articles into).
    [Article, Blogger] How to Create an Automated Follow-Up System
    Now that you have a list of the top pre-sales questions, you are going to need to create content (articles, blog posts, videos, reports, etc…) that provide answers to these questions. For answers that don’t require visual aids, articles and podcasts are an excellent choice. Related Stories Case study: Fox Sports connects social media to advertiser revenue 8 Great Apps to Save You Time Every Day I am a blogger. By Trent Dyrsmid, {grow} Community Member.
    [Article, Blogger] 1 Awesome Way To Create Great Content
    If you have to argue for budget to fund the prizes, share an example that uses how much it costs for a freelancer to write an article vs. an internal article, and that outsourced article also doesn’t have built-in brand/product knowledge, or build loyalty in your employee base. Reward internal referrals : If you have bloggers who act as program advocates for you by sharing the program with others in the organization, formally or informally, reward them !
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Article, Blogger] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? And hiring a dedicated blogger or blog manager is crucial in creating remarkable content.
    [Article, Blogger] 6 Tips for Encouraging Your Team to Blog
    Managers who plan on asking their employees to write a certain number of posts per month should consider offering additional incentives to those who write extra content or attract a large number of visitors to a particularly well-written article. The ability to work remotely for the best bloggers can also be a great incentive. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity.
    [Article, Blogger] The 30 possible ways you can create customer value
    There was a very fine article in Harvard Business Review by Eric Almquist, John Senior, and Nicolas Bloch of Bain Consulting. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.
    [Article, Blogger] Are you a Sales Manager or a Sales Leader?
    Today, I have a guest blogger, Mark Hunter. Reprinting of this article is welcomed as long as the following is included: . Are You a Sales Manager or a Sales Leader? By Mark Hunter “The Sales Hunter”. His new book is on my recommended list for all of you., Ken Thoreson, Take a moment and answer this question: “If you are a sales manager – or when you think about the person who manages you – which description rings accurate: Sales Manager or Sales Leader ?”.
    [Article, Blogger] Content Marketing Trend: “Micro-Content”
    These video bloggers have massive followings and use them to market GrapeStory’s clients. This article originally appeared on the NewsCred Blog. By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched , an e-commerce site that sells wine made around the world to customers.
    [Article, Blogger] 12 (of the) Best WordPress Guides and Plugin Reviews of 2011
    Get the answers to those questions and more here in a dozen of the best posts and articles about WordPress from the past year. ” This brilliant article delves into the technological, economic, cultural and environmental factors behind the success of WordPress, and inspired more than 70 comments. WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well.
    [Article, Blogger] 7 Effective Ways to Market Your Business Blog
    Content is an incredibly effective way to drive ROI for your company’s marketing budget, but you won’t see great results if you simply publish articles without a distribution or promotion plan in mind. Promote other bloggers, be an active participant in digital communities, and network tirelessly. Every blogger needs a well-maintained set of Google news alerts for their own name, and the name of their company’s blog. Over 392 million people worldwide view more than 13.3
    [Article, Blogger] Ghost Writers Needed: For Business Blogs Everywhere
    How can a ghost blogger capture my unique style? Ghost bloggers will turn your words into actual blog posts and optimize them for search engines, all the things you don’t do consistently.). Special note to coaches : If you are a personal or executive coach, I have solutions for you: ready-to-publish content for e-newsletters and blogs , as well as exclusive articles. Many professional business blogs need ghost writers.
    [Article, Blogger] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group.
    [Article, Blogger] 7 Important PR Lessons Every Content Marketer Needs to Learn
    The press, analysts, bloggers, prospects, venture capitalists, and other influencers want compelling content. In real life, Samantha and Olivia would be spending much of their days drafting articles for contribution or creating premium content with a team of writers and graphic designers. Are contributed articles the only content PR handles? If an editor wants a 2,000 word article from your CEO on an industry issue, is that a PR request or a content marketing request?
    [Article, Blogger] Nobody can blog for you, but maybe they can blog WITH you
    Tip: Invite experts to contribute to your site as guest bloggers, or interview them about the topics and issues that are important to your readers. You can also bring in valuable outside views by linking to published blog posts or magazine articles, or embedding visual content like videos, infographics or SlideShare presentations. Tip: Invite experts to contribute to your site as guest bloggers, or interview them about the topics and issues that are important to your readers.
    [Article, Blogger] The Top 3 Sources of Blog Traffic that are NOT on Social Media
    How to Get Started: Oftentimes, bloggers can link their RSS feed to a syndication website, thereby allowing new posts to be automatically submitted for syndication. With a tweak here and there, it’s easy to turn great blog posts into equally great articles. However, having an article featured in an online publication is great for three reasons. It’s well-documented that sharing content on social media is the best way to build readership on your blog.
    [Article, Blogger] The New, Old Rules for Winning Fans and Influencing Followers
    Blog bloviating : In July, 2012, a millennial blogger posted a provocative article entitled “Why Every Social Media Manager Should Be Under Age 25.” By {grow} Community Member John G. Olson. Dale Carnegie. I heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Article, Blogger] 7 Targeted Social Networks Niche Marketers Should Try
    When possible, provide links to resources such as blog articles that help to answer users' questions. Mommy bloggers have become a very popular resource for promoting products and services to other mothers looking for parenting advice. CafeMom is a popular network that gathers these mommy bloggers on one platform to share on childcare through blogs, videos, and games.
    [Article, Blogger] 5 Reasons to Hire a Content Marketing Writer for Your Business
    Even if you’re a great writer, or have people on staff who are, it takes time and skill to craft an article, blog or newsletter appropriate for both your audience of potential customers and the search engines. That attraction will wane considerably when you start receiving articles written in broken English. The leading contributor to , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship.
    [Article, Blogger] IF you haven’t THEN you should use IFTTT for social
    While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” Share new Blogger blog posts to Facebook. ” Well, first, it’s pronounced like gift without the G; secondly, it’s a material conditional binary operator… if this, then that.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Article, Blogger] Search isn’t about search anymore, it’s about social
    Bloggers : while they may no longer be the only kings of the kingdom, bloggers have a lot of bang for the buck because not only do they have a lot of SEO mojo associated with their blogs, they tend to be shameless self-promoters and minor deities themselves. Article Cross-Posting : One of the best things you can do, after you start producing content (for brand promotion, not SEO) is to do a little strategic cross posting.
    [Article, Blogger] What’s Your Content Cadence?
    While shares are nice, I’ll be looking at comments, conversations, and other connections resulting from this article — this will guide me in creating future articles How can I analyze these components to find my best content cadence? Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here.
    [Article, Blogger] 83 Exceptional Social Media and Marketing Statistics for 2014
    The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%. The top three content marketing tactics used by B2B marketers are social media other than blogs (87%); articles on their own websites (83%); and e-newsletters (80%). adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. (
    [Article, Blogger] 10 Powerful Blogging Hacks for the Efficient Marketer
    It took me forever to write my first article that was over 1,000 words. So if you''re struggling to think of new ideas to write about, balance blogging with the rest of your responsibilities, or publish posts consistently, keep on reading -- below are some tried-and-true tips for being a more effective blogger. Even for experienced bloggers, it can hard to avoid these pitfalls. What other tips do you have for being a more efficient blogger?
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Article, Blogger] The 12 Types of People You’ll Meet at a Conference
    7) The Blogger. When meeting bloggers in-person at a conference, watch out because they might be wired! They’ve probably written books and countless blog articles on the same topic and have loads of followers on social media. To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal?
    [Article, Blogger] Have top influencers author your sites to appease Google search
    Consider the blogger you bring on board as authors of your site to be the helium balloons lifting Carl Fredricksen , Russel, and Dug up into the sky in their house. Instead of spending all your time guest blogging on other people’s sites in a desperate attempt at accumulating inbound links, Hummingbird presumably demands you attract influential and popular bloggers to you. Related articles.
    [Article, Blogger] Why Social Media Trumps In-Person Networking
    ” This question was asked during our recent social media marketing seminar featuring guest speaker Mark Schaefer , a well-known expert blogger and social media guru. On social media you can share a new blog post or article you wrote, you can let people know about an amazing project you completed or a new product your company is offering.
    [Article, Blogger] How To Analyze and Grow Website Visits
    Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Possible sources of referral traffic links include: • News articles in trade, local or business publications. Editor’s note: a version of this post originally appeared on
    [Article, Blogger] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Visit Authors Website | All Articles From This Author. If you enjoyed this article, please consider sharing it! Even I use, Placeit (I am a tech blogger) to generate some awe-inspiring screenshot for my post. Of course, it will be limited to the tech blogger who would like to showcase something on different devices, like iPhone, iPad, Windows phone, Mac etc. Top 25 Inbound Marketing Articles of the Week: Jan 11, 2013 – UpCity. Classes. Events Calendar.
    [Article, Blogger] 58+ Resources to Master SEO Copywriting
    What is the point of writing an amazing and compelling article if people can’t find it on the web? 8 First Step SEO Tips for Bloggers. In this article, special attention is paid to the on-site SEO basics. Change it by reading this fantastic introductory article. Meta descriptions are designed to tell your readers what your article is all about. This is a compelling article that points out the key reasons why you should write meta descriptions.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Article, Blogger] 21 Internet Marketing Stats That Will Blow Your Mind
    19) About 1 in 3 bloggers are moms. Source: Nielsen ) When looking for blogging expertise, look no further than the mommy bloggers. Make sure that content you're sharing on social networks -- like your blog articles and landing pages -- are optimized for mobile devices. Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets?
    [Article, Blogger] B2B Blogging Gets Publishing Discipline
    The program is backed by an editorial calendar and a roster of bloggers selected for their communication skills and ability to address different audience segments. The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards.
    [Article, Blogger] Best Social Media Stats, Facts and Marketing Research of 2010
    70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, The largest share of bloggers have been at it for 2-4 years, though 35% of corporate bloggers have been blogging for 6+ years.
    [Article, Blogger] You’ve gotta blog like there’s nobody watching
    I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that they reveal of themselves just a little more openly and intimately than anyone else with a marketing agenda and a lot to lose. Related articles. 5 Indian Social Media Articles Worth Reading This Weekend (
    [Article, Blogger] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
    However, her page garners less engagement based upon the number of followers than the top brands outlined in this article.” Still, he thinks it’s worth the effort to chase the temporary bump and so shares an excellent list of nearly three dozen how-to articles from writers like Lisa Barone, Matt McGee and Stephanie Cain. This tip from guest blogger Mark Traphagen (again) is almost too good to share.
    [Article, Blogger] What’s the role of a content strategist?
    Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Article, Blogger] Lurkers are the 99.989% of Social Media
    Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. With the project I did for Mizuno, The Mezamashii Project, one-half of the 4,000 bloggers we reached out to clicked through to the SMNR. According to an article by Spring Metrics , “A 2007 Article in Target Marketing cites 2.9%
    [Article, Blogger] 5 Reasons to Encourage Your Sales Team to Blog
    Tom, who was recently featured in a case study about 360 Signs' success with inbound marketing and HubSpot , says he aims to publish two blog articles per week on the 360 Signs blog, and he has even incorporated blogging into his sales reps' job resonsibilities. Improves Sales' Industry Knowledge: Tom pointed out to us that because his sales reps blog, they learn more about the sign business in order to craft effective blog articles.
    [Article, Blogger] Best Content Marketing Guides, Tips and Tactics of 2010
    Cheryl Goldberg reports and comments on recent research identifying the types of content that IT buyers most useful as news and articles (84%) and competitive comparisons / buying guides (73%), while b2b technology marketers often sub-optimally focus on other types of content. Article Submission Sites. A list of the best sites to submit articles to by Internet Marketing for Business Owners. Article Directory Sites sorted by Importance.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Article, Blogger] How Smart Marketers Are Sabotaging Their Calls-to-Action
    But I also know that statistically , most readers don''t even get 60% of the way through an article. I recommend going through this exercise once a quarter if you''re a frequent blogger (daily or more) and twice a year if you''re a semi-frequent blogger (anywhere from 1-5 times a week). We''ve all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop. All important stuff, to be sure.
    [Article, Blogger] 10 Strategies to Battle Content Shock
    Sponsored content — A range of alternatives ranging from paid news placements to paying bloggers for editorial space. Not articles in trade magazines. Sponsored content — A range of alternatives ranging from paid news placements to paying bloggers for editorial space - Native advertising — Techniques that embed commercial messages in the editorial copy of news and information channels.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Article, Blogger] The Ultimate Guide to Hiring Effective Marketers
    See this article for full details. ). Based on this article by Joe Hadzima , a lecturer at MIT’s Sloan School of Management, an employee’s salary plus benefits usually totals 1.25 See this MIT Sloan Review article for the full details.). That’s the entire point of this article. Putting it all would produce a monster article, so I picked four, mixed from the answers of Mark Schaefer and Scott Stratten. This article has everything you need.
    [Article, Blogger] How My Blog Homepage Redesign Increased Email Signups by 300%
    Personally, I love posts and articles that share marketing tactics that and walk you through each step, so in this article, I''m going start from that point -- that "eeek" moment when I realized I need to make some big changes to reach my goal. Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers.
    [Article, Blogger] Serial Writing Formula: 1=5+2=7+1
    You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. 1 longer article you can include on your website, ezine , and format into a PDF special report to sell or give away as a bonus. 1 idea = 5 points + intro + summary = 7 articles + 1 PDF report. Blog this on Blogger.
    [Article, Blogger] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Food companies and/or bloggers have an endless number of options: Quick and easy breakfasts for kids, Top Ramen 10 ways, eating healthy on-the-run, creative school lunches, etc. There are five different types of Rich Pins: movie, recipe, article, product and place. Several companies have either collaborated with multiple related companies, popular bloggers or even personal employee accounts to contribute to their back-to-school boards.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Article, Blogger] 7 Ways to Create More Interesting Content for Your Blog
    His article wasn’t saying that content isn’t important, but he argued that other elements (mainly design) deserve some attention too. Check out this article published on LinkedIn titled “Four business rules I learnt in Kindergarten.” The article covers super basic elements (sharing, playing, curiosity, and sticking together) and then applies these principles to a topic the author’s audience cares about.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Article, Blogger] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    With a marketing team size of around 18, your content marketing team will be staffed with all the same roles -- bloggers, long-form content creators, SEO specialists, designers -- just multiplied. Aim to have three bloggers on staff, and two employees for each of the other roles. It's wise to have one of those bloggers have expertise in editing , too, so there's someone dedicated to maintaining content quality as output increases. Blogger.
    [Article, Blogger] How Savvy Inbound Marketers Get Results From Guest Blogging
    This is a guest post written by Bamidele Onibalusi, a professional freelance writer, copywriter, and guest blogger. I'll get my article published on a blog that generates a lot of traffic, and as a result, people will click on the links in my post, driving referral traffic back to my website or blog. The idea for the experiment was to write 31 guest blog posts focused on improving search (not referral) traffic to a few quality articles and specialized landing pages on my site.
    [Article, Blogger] How the HubSpot CMO Screens for Top Marketing Talent
    And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. You’d be surprised how many people are scared of writing a blog article.).
    [Article, Blogger] My head has been in a social media fog
    Now whenever a person tells me I should IMMEDIATELY jump on this hot, new platform (like right now, in the middle of writing this article), I need to hold still and ponder. I have a couple of blogger friends who swear by the power of popup-boxes and “welcome subscription boxes” that obscure the whole screen. Now whenever a person tells me I should IMMEDIATELY jump on this hot, new platform (like right now, in the middle of writing this article), I need to hold still and ponder.
    [Article, Blogger] 6 Tools for Automating B2B Social Media Marketing
    You enter in and save your topic keywords for each social profile, and then each time you log in, you are given a list of articles from various online publications about your keyword. To see what journalists and other bloggers or influencers are saying about your brand, industry, or products online, MuckRack’s Who Shared tool offers a good at-a-glance view of metrics.
    [Article, Blogger] 11 Expert Tips for Growing Your Company's Blog
    To build and keep an audience, you need to set expectations around the quantity and frequency of articles. Many business blogs just post an article or two, then nothing for three months -- and then probably don''t see the results they''d hope. At Econsultancy, they aim to post 5-7 articles per day. A common hurdle for new bloggers is building sustainable traffic to their blog. Most marketers dream about the day their blog has "made it.".
    [Article, Blogger] The 21 Best Content Curation Tools
    Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. But who has time to cull through the hundreds of thousands of articles written daily? Save articles, videos, recipes, or any interesting content to Instapaper with one click. For bloggers, add a share button to posts to make it easy for others to Flip.
    [Article, Blogger] Are anonymous communities most authentic?
    I played with Secret a lot over the weekend after stumbling into a very critical article on PandoDaily (never heard of them before). Secret is a den of abuse, cyber bullying, and coerced suicide, according to their series of articles. Last Sunday, in the New York Times Sunday Magazine , there was an article titled The Driver byRen Steinke. “A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden.
    [Article, Blogger] How to Prepare for Google’s New ‘Author Rank’
    Another sign that Google may be working in this direction is a recently introduced feature highlighting in-depth articles. “It’s “In the search results, you’ll get a special box that will have three featured articles in it, and Google calls those ‘in-depth articles.’” If possible, the sites you write for should include a Google+ link to your profile on the bottom of the article or on an author page.
    [Article, Blogger] Google Authorship brings your staff out from behind your brand
    So, it seems to me that since one can now lend one’s Double-Secret Clout-Mojo to websites in order to help their performance on organic Google Search, why not really pile on by not merely hiring high-caste bloggers to guest blog and claim authorship on your site the way I recommended two weeks ago , but to get everyone who has an email on your domain to lend their own personal Google Juice to your SEO strategy? Related articles.
    [Article, Blogger] The business case for breaking the content marketing rules
    Write an article (following key SEO principles). ” Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules.
    [Article, Blogger] Social media disaster: What I learned when EVERYTHING went wrong
    Even though our seven “regular” bloggers knew their topic and their deadline (I put these in their calendars), everybody always waited until the last possible moment. by Bill Bean Thanks Rogier for the great article! Even though our seven “regular” bloggers knew their topic and their deadline (I put these in their calendars), everybody always waited until the last possible moment. By Rogier Noort, {grow} Community Member.
    [Article, Blogger] A course correction for influence marketing measurement
    One article documented how a 26-year-old quit her job to do Snapchat for brands full-time. With the advent of Facebook Instant Articles and live video, a new set of stars will probably emerge on Facebook content channels, too. He is a pioneering podcaster and a prolific blogger. If you enjoyed this article, you might benefit from my book Return On Influence , a book the American Library Association characterized as “path-finding.”
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Article, Blogger] Slow and steady content-creation wins the Google Search race
    Do what I do, do what Anne and Jen did and do: they started their site and their blog on for-free and so easy to use Blogger Blogspot ; then, after getting into blogging, really committing to a committed and weekly editorial calendar, and even really enjoying the process of sharing their process, passions, interests, and even their meals, recipes, and the books they’re reading, they took the next step: upgrading to a customized WordPress combination website and blog.
    [Article, Blogger] High Quality Content Sites Is What Google Wants
    Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Blog this on Blogger. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Article, Blogger] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    I’m pretty sure that almost every blogger knows on some level they should kick their addiction to stock photos and curated visual content. I believe that many content marketers create articles that don’t live up to their true potential because they end up throwing in the towel and downloading stock images, instead of creating something truly unique. However, SmushIt is a pretty powerful option for SEO-savvy bloggers who may be concerned about increasing their page-load times.
    [Article, Blogger] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    Perhaps the content mostly comprises written articles, with the occasional infographic in the mix. ” To help scale up its content marketing program, the company leveraged its own team members, guest bloggers, and user-generated content. Each Mint team member had their own feature on the blog, and Mint persuaded numerous personal finance bloggers to contribute for free. For example, an expert interview might initially be written as a Q&A article.
    [Article, Blogger] The 9 Worst Ways to Use Twitter for Business
    Check your RSS reader daily and share interesting articles you see there. Also, find other relevant bloggers in your industry on Twitter and retweet their articles. Give to get; these bloggers may reciprocate and share your content as well. Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel.
    [Article, Blogger] Should You Care About Blog Comments?
    Ever since I got into marketing, I''ve chatted regularly with bloggers. When these bloggers all had begun their jobs, lots of people hailed comments. Somehow, there are people in this world who still add hateful, trolling comments to articles. Back when today''s popular social networks were in their relative infancy, people commented directly on the article. Some wrote for fun -- tiny blogs that chronicled their day-to-day lives.
    [Article, Blogger] 90 Tips to Make Your Blog Rock
    This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Write articles for the different types of customers that are relevant for each of your vertical markets 8. Create great headlines that catch people attention and makes them want to read the rest of the article 20.
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Article, Blogger] The New Social Buyer Ecosystem
      I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.  Related articles. Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened. 
  • B2B MEMES  |  WEDNESDAY, MAY 2, 2012
    [Article, Blogger] Three Common Failures in Online News: Are You At Fault?
    I’ve come to this conclusion over the past two years as a result of two studies I’ve conducted of 100 sites and more than 1,000 e-news articles. Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. But in the 1,000 articles I reviewed, 65% of them showed no evidence of enterprise. That is, I found no indication in the article that an actual telephone or e-mail exchange occurred between editor and source.
    [Article, Blogger] Google Authorship is Changing the Game for SEO and Digital Marketing
    At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. After I clicked on Sarah’s article it took me a few minutes to read her post, then I backed out of the page using my browsers “Back” button and saw this…. To read more about this “hidden” benefit read this article at Search Engine Land. . Image via CrunchBase.
    [Article, Blogger] The Best In B2B Technology Content Marketing
    ShopKeep also leverages the expertise of other small business owners as guest bloggers, using Counter Culture as a platform for knowledge exchange. The digest below, for example, includes articles from Huffington Post and Small Business Trends in addition to a Counter Culture article. This article originally appeared on The B2B technology process is complicated.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Article, Blogger] 10 Brilliant Pinterest Board Ideas From Real Brands
    Instead, Lowe''s pins DIY projects from external bloggers -- all which can be made from products purchased at Lowe''s. We chose this board because Lowe''s perfectly balances promoting its own products while simultaneously engaging its blogger community. The only thing WSJ could have done better is if it included proper links to articles in each pin. Yes, Pinterest might be the fourth largest traffic driver in the world.
    [Article, Blogger] 13 Time-Saving Blogging Tips from the World’s Busiest Marketers
    The benefits of custom article marketing are clear; and recent studies have found that 60% of consumers cite custom content as a key factor for developing an affinity towards companies. If you’re already curating a list of ideas for blog posts in Evernote or on a secret Pinterest board, consider removing unnecessary steps and begin transposing your ideas directly into WordPress or Blogger drafts. How do you manage to create content without any time to blog?
    [Article, Blogger] Blogging for Business: 58 Unbeatable Reasons to Run a Blog
    In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates. 4) Small businesses (1-10 employees) tend to see the biggest gains in traffic when they post more blog articles (Source: HubSpot ) Tweet. 7) Average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 (Source: HubSpot ) Tweet. Merely having a static site for your business today is just not enough.
    [Article, Blogger] A Lesson from the Digital Productivity Terrorists
    Some time ago I came across this comment from BoingBoing blogger Cory Doctorow that inspires both shock and awe: “As a co-parenting new father who writes at least a book per year, half-a-dozen columns a month, ten or more blog posts a day, plus assorted novellas and stories and speeches, I know just how short time can be and how dangerous distraction is.” As he recounts in this article and another , he began his career blogging for AOL and two other sites, producing 10 to 12 posts a day.
    [Article, Blogger] Content Marketing for Professionals: Time-Saving Tips Webinar
    Articles. How to use Article Nuggets. Blog this on Blogger. Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? If these marketing tools were people, would you give them a raise … or fire their butts? Think about it.
    [Article, Blogger] The art and science of developing an enterprise content strategy
    Kevin : My view has been formed by having been in the space for over a decade and from being a successful blogger early on. Dell sponsored this article, but the opinions are my own and don’t necessarily represent Dell’s positions or strategies. Dell was also a sponsor of The Content Code book mentioned in the article and I appreciate their patronage.
    [Article, Blogger] 18 (of the) Best SEO Link Building Guides of 2011
    A helpful collection of link-building tips primarily for newbies, such as syndicating articles online, submitting your blog to blog directories and syndication sites , and posting comments on relevant industry blogs. The search engines know this so naturally that link is more valuable than one from an article directory or rss feed that you can easily get on your own.” ” The Panda Reaps – Is Article Marketing Still Viable? Links still matter for SEO.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Article, Blogger] The 14 Best Content Planning and Research Tools
    A specialized search engine which provides a simple way to broadly search for scholarly literature across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Sample review: “Writing an article, but don’t have the perfect source?
    [Article, Blogger] Learn How to Maximize Lead Generation
    Stevens (her incredibly impressive bio is at the end of the article). She is a guest blogger for the Harvard Business Review and past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”.
    [Article, Blogger] How to Blog: How Much Time Does It Take?
    That doesn’t help a business’s (or a blogger’s) credibility. Re-purpose content – use your books, whitepapers, popular presentations, user guides, articles, videos and other content and re-write it (re-purpose it) into your blog posts. What else can help bloggers be more efficient? I’d love to help you be a successful business blogger!
    [Article, Blogger] The Content Marketing A-Team
    This is the person who finds the best stuff out of the millions of blogs and website articles published every day. The social writer is a new breed of journalist, content creator or blogger: they not only create the content, they are also able to gain reach all on their own due to a nurtured base of fans and followers. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Article, Blogger] 7 Content Marketing Mistakes Costing You Time and Money
    You might have seen this chart from BuzzSumo and Moz’s study of 1 million articles. 75% of those articles got 39 or fewer social shares. Even worse, most of those articles produced not one inbound link. The first implication of this is to fire your $10-an-article writers. Unfortunately, as CoSchedule notes in this graphic, 77% of bloggers share their posts three times or fewer on social media. Content marketing is getting harder.
    [Article, Blogger] Gene Carr's Patron Technology Blog
    Newspapers, for editorial reasons -- but not economically justifiable ones -- have given arts & cultural coverage disproportionately large print space relative to the economic value those articles provide. Well, what if you were to look over the shoulder of ever reader of every newspaper and look at what articles people are actually looking at? Certainly not enough to justify the investments they have been making in writers to create articles for them.
    [Article, Blogger] 8 Guaranteed Ways to Increase Social Media Reach
    to all of your content -- on individual blog articles, in email messages, on landing pages for ebook and webinar downloads, within the pages of your ebooks, etc. Find and follow other influential bloggers and retweet their content. For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. But first things first.
    [Article, Blogger] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    Hire me as your guest blogger!”. IM AN AMZAING BLOGGER!”. In this subject line, I also included the title of a proposed article. I’d like to submit my article to your site (attached). Article included. It puts forth the intent of the email, and mentions that the proposed article is attached. As a reputation management consultant, I regularly write articles for, and”.
    [Article, Blogger] 40 Must-Read Blogs For Entrepreneurs
    Why: “They cover a wide variety of digital marketing, lead generation and conversion topics, and their articles are usually backed up with strong case studies, real-world examples and data. contains very topical content, and the guest bloggers are always credible.”. This article originally appeared on the NewsCred Blog. By NewsCred Contributor, Dawn Papandrea.
    [Article, Blogger] 17 Realistic Ways to Get More Website Traffic
    You may want to do a light rewrite of your articles before you republish on these sites, but it’s worth the effort. There’s no reason you can’t retweet or repost the same article once a month until it’s out of date. Blog comments are also a great way to demonstrate your expertise and to build relationships with bloggers and site editors. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Article, Blogger] 7 Tried-and-True Ways to Defeat Writer’s Block
    Since marketers are also writers , this article will give you more information writer''s block, and help you to overcome it. An article in 99U describes how Stephen King uses the force of habit and routine to become so incredibly productive: Everyday between 8:00 and 8:30 a.m. You will create excellence and productivity as a blogger or writer by following routines and building habits. You can hire an editor or proofreader to get your article publication-ready.
    [Article, Blogger] When Is a Corporate Blog Not a Blog? Why I’m Calling It a Digital Publication
    2 : a regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors. Fellow teens of the aughts will remember the rise of blogging platforms like Blogger, LiveJournal, and Xanga, which enabled those of us without tech savvy to share our emo poetry.) Why should corporate bloggers neglect that discipline?
    [Article, Blogger] 20 Killer Facts About Business Blogging
    Bloggers between the ages of 21 and 35 dominate blogging, totaling more than 53%. online consumers say they’ve made a purchase as a direct result of reading a blogger’s recommendation. Images in articles tend to boost the number of views by 94%. ( Jeff Bullas ). About two-thirds of marketers say their company blog is “critical” or “important” to their business.
    [Article, Blogger] B2B Pull Marketing Takes the Guesswork Out of Timing
    One of my favorite bloggers, Paul Castain, posted an excellent article titled The Patience/Urgency Conundrum in Sales on his Sales Playbook website. Using the “courtship” metaphor, Paul explains that sales relationships, just like romantic relationships, have a natural timing, and that it can sometimes be counterproductive to disrupt that timing by forcing the issue during the sales process. The topic of proper timing applies in spades to the marketer or salesperson.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Article, Blogger] How to Get More Results Out of Less Content
    According to research from Moz and BuzzSumo , half of all articles published get eight social media shares or less. CoSchedule found 77% of the bloggers they surveyed share their content three times or less! There’s one other way to repurpose content that I’m seeing on more and more blogs: Audio versions of the article. My, we’ve all been busy.
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