Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. One of the most important steps in building an influencer program is research and analytics. It’s not cool, fun or exciting.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Marketing Insider Group

JANUARY 21, 2022

Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. You can access these insights through the native analytics features on each of your social media platforms. Even worse, it’s easy for your posts to be buried in a flurry of updates, announcements, and news—unless they go viral.

Social Media 318

Social Media Organization Media B2B 318

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

NuSpark Consulting

SEPTEMBER 30, 2012

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. What’s not judged by these guys is the quality of your content and the engagement/virality rates that can lead to website visits. Twitter. . Answer: (Retweets Received/ # of Tweets) x 100 = Twitter Amplification Rate. .

Social Media 100

Social Media Analytics Media Viral Marketing 100

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. One of the most important steps in building an influencer program is research and analytics. Influence is more than just a noun or verb.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. The total impressions are represented under the Viral tag.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 108

Public Relations Stats Work Management PR 108

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

SnapApp

NOVEMBER 10, 2011

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. SnapApp Analytics Overhaul. Based on newly available technology and lots of great input from our customers, SnapApp analytics has evolved. Screenshot of new Analytics Intefrace. Analytics Drilldown.

Twitter 48

Twitter Analytics Stats Microsite 48

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Top Rank Marketing

DECEMBER 20, 2023

X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Try it out yourself and then check the referral traffic in your particular analytics tool. Nike and Tiffany dropped a collaboration sneaker board this past year that went viral on the platform. Pinterest posts however typically have a lifespan of 6 months !

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. Twitter is a fast-paced social media platform that’s perfect for sharing news, articles, and other timely content. Doesn’t take long to create a tweet that can go viral. High viral possibility.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Content Standard

OCTOBER 15, 2016

I’m not talking about the real-time analytics tools built into platforms. I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. But things get tougher when those Tweets don’t become viral hits. It’s so easy, right?

Twitter 40

Twitter Psychographics Planning Viral Marketing 40

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Webbiquity

JUNE 7, 2018

Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Use Google Analytics to track the number of visitors to your website. Measure Your Efforts.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Scoop.it

JANUARY 7, 2021

To find out this information, visit the Analytics tab for the social platform of your choice and check out the engagement for every post: This information will give you ideas, which content to use for each of the platforms to consistently represent your brand. Make Use of Viral Trends.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Buffer

APRIL 13, 2023

Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Own community management.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Relative performance. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), ad campaigns and creator marketing activations.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. For example, check out how Hinge has their Twitter profile set up. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

SnapApp

AUGUST 8, 2012

They have very easily become the Featured SnapApp of the week with their integrated sweepstakes and personality test app, and we're happy to give you some insight - as well as analytics - as to what they've done with their SnapApp! All SnapApp customers have the option to embed share buttons (including Facebook, Twitter, Pinterest, etc.)

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. Let’s get started. What would they want to see on a platform like TikTok?

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. Its content is so good that it often goes viral on Reddit. Indeed, GE Reports’ fantastic work shows that great content marketing isn’t just about data or analytics or audience insights. When I want straight news, I head to The New York Times.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Sprout Social

NOVEMBER 21, 2023

Or there might be a new viral trend your competitors are all hopping on. Compare metrics like engagement rates, impressions and share of voice across multiple sources, like Facebook, X (formerly Twitter), Instagram and more. Use Premium Analytics to access more insights with interactive charts and graphs. Want to dive deeper?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Marketing Insider Group

OCTOBER 12, 2015

Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. Twitter Promotion Tips. You can click on a tweet’s Analytics, which will show you its activity and an option to “Promote your Tweet.” Use Twitter Ads. Boost posts when you create them. Photo Source.).

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Viral Marketing 100

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. Harnessing the Power of Hashtags. This helps to make content more discoverable, and thus easier for users to engage in.

Curation 85

Curation Efficiency Allocation Generation 85

Sprout Social

JULY 30, 2019

Consider these as the basic metrics to build your approach to social media analytics around. 11 of the best social media analytics tools for brands. To measure this, you determine that you’ll look at the social traffic and conversion rate metric from those posts in your website analytics. Related Articles.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Optinmonster

FEBRUARY 21, 2024

He got Hubspot VAR Inbound Marketing certified, Google AdWords and Google Analytics certified, Hootsuite certified, and completed about 3-4 other marketing-related educational programs. So, once an article went live on the site, they would share it via Facebook, Twitter and Google Plus. It was a mini viral effect.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73