KoMarketing Associates

AUGUST 18, 2016

It’s my favorite time of every fourth summer, sitting on my couch in the comfort of my living room while people half my age break world records. So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. Keywords driving traffic (via SEMrush ).

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

Biznology

APRIL 10, 2014

When the Associated Press told editors at the American Copy Editors Society conference that it was removing the distinction between “more than” and “over” from its style guidelines, there was an audible gasp in the room. Content Marketing Associated Press Chicago Sun-Times Digital native marketing Media'

Marketing Analytics Tools 80

Marketing Analytics Tools Press Ethics Distribution 80

ClickZ

AUGUST 12, 2019

Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. They layer their analytics product on top of chats, customer interactions, and voice recordings. What’s the current state of the use of analytics in contact centers?

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Hinge Marketing

MAY 14, 2019

How are you going to help them solve their most pressing challenges? In turn, these insights can be developed into a relevant brand story that positions your business as the expert needed to solve their most pressing business challenges. #3. To clarify your brand message. To source content for marketing campaigns.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Oktopost

JULY 30, 2020

Detailed analytics tools . It also offers the ability to allow participants to become the presenter with the press of a button, with automatic detection microphone and video devices. Excellent customer support and analytics. Up to 6 presenters displayed simultaneously. Webinars can be pushed to YouTube or Facebook Live.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

ClearVoice

OCTOBER 21, 2022

According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Don’t ignore the elephant in the room. Making data-driven decisions is easier than ever, thanks to the available analytics tools.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Vidyard

NOVEMBER 11, 2013

The future of the Internet is television There has been a shift in living room media. The press release will become a video! When you think about it, there are three things a press release needs to do: 1. Educate the press about your business, and 3. Educate the press about your business, and 3.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Unbounce

OCTOBER 14, 2021

You need to write copy for the website, landing pages, emails, ads, blogs, social media captions, press releases, and a whole lot more. But that’s a lot of work with a lot of room for error. Unless you’re referring to a study written last week or you have a knack for data analytics, your campaign runs the risk of being outdated.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Engagio

MAY 2, 2019

You know exactly where you want it put in in your house, and you can already visualize how much better the room looks. Jessica: You have to be smart about asking the right questions and trying to figure out, first figure out what you’re trying to do or accomplish in Account Based Marketing and measurement of your analytics.

Account Based Marketing 63

Account Based Marketing ABM Software Buy 63

Heinz Marketing

FEBRUARY 28, 2019

She is passionate about user experience and analytics to drive results and we are thrilled to have her on board. I check emails and respond to any pressing items first. I feed off positive energy and the people who inspired me the most could take their positive outlook and drive the moral for everyone in a room.

Work Management 59

Work Management Consulting Budget Programs Marketing Management 59

Hubspot

JULY 30, 2020

The ebook is directly related to the services my fictional PR company, Off The Press Release, provides. There's little room for distraction — the only interaction available is filing out the form. Facebook will offer you an analytics report based on your ad type, and there's a few you can attribute to the landing page.

Landing Pages 96

Landing Pages Facebook Marketing Automation Services Budget Programs 96

Customer Experience Matrix

FEBRUARY 5, 2012

Having a “partly available” option introduces some dangerous wiggle room for aggressive self-scoring, but it doesn’t seem to have been used abused too badly: just 14% of the scores are 1, compared with 21% at 0, and 65% at 2.) The micro vendors have a little more room for improvement. They still do but the gap is closing.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Van Allen warns, “Something that seems as innocuous as a photo of a staff room can be a violation.

Social Media 100

Social Media Enterprise Management Work Management Marketing Management 100

Sprout Social

MARCH 30, 2020

On the flip side, longer headlines allow some breathing room to let your tone of voice shine through and make your titles seem a bit less stuffy. If you want a definitive answer regarding which types of headlines resonate most with your readers, look no further than your analytics. Longer headlines. And with that, we wrap up our guide!

Work Management 137

Work Management Content Marketing Management Case Studies 137

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” What a difference a year makes. Responses seem to be coming from a re-active and blind posture.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Golden Spiral

FEBRUARY 25, 2022

Nevertheless, these executives have one thing in common: they are pressing their organizations forward. She’s been instrumental in the Inpatient Tower project which includes private rooms, updated imaging, and the latest surgical prep and recovery technology. Who would you add to the list? Marty Paslick.

Enterprise Management 62

Enterprise Management Digital Transformation Lead Ranking Work Management 62

seo.co

MAY 1, 2022

Google Analytics is also a useful tool to audit your website. There is no backroom shortcut to get to the VIP room. From your list of things-to-do, make sure to prioritize the most pressing need. You can use several apps for this, such as Ahrefs , Moz or our own Google Website Rankings Checker. Create content for users.

Google 98

Google De-duplication SEO Keywords 98

EveryoneSocial

JANUARY 13, 2022

Content is at the core of a successful employee social-sharing program, and we’re not just talking about company content like blog posts and press releases. If there’s room for improvement, it’s time to take steps to improve your culture. Relevant Content Users Actually Want to Share. Not sure if your company culture measures up?

Budget Programs 52

Budget Programs Work Management Marketing Management Social Media 52

ClearVoice

NOVEMBER 2, 2018

Your mood is deflated as you have to endure three days in a sub-zero conference room learning things you already mastered five years ago. Great for: SEOs, SEMs, marketing analytics pros. Great for: Brand marketers, content marketers, marketing analytics managers. But when you get there, the conference sucks. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Outbrain

MARCH 1, 2021

We can help improve the experience by using metrics from Google Analytics, but these metrics don’t convey the nuances of user behavior. One of the best ways to address those is through advanced web analytics tools, including session replays. There is always room for improvement. Identify Funnel Leaks and Fix Them.

Top of Funnel 29

Top of Funnel Advertising Funnels Digital Marketing Funnels Paid Search Agency 29

Content Standard

AUGUST 7, 2015

But according to the Wayin report, “ Making Real-Time Moments Matter ,” there is still room for growth—even among marketers that seem progressive in tracking marketing ROI. Fortunately, these are also within reach of marketers, all thanks to robust analytics tools available online. Building a Case for Real-Time.

Marketing Report 40

Marketing Report ROI Campaigns Planning 40

Hubspot

JULY 13, 2023

At the same time, it’s a clear indicator that AI still has room for improvement in simplicity and accessibility. Achieved a 20% improvement in sales pipeline velocity by leveraging AI-based predictive analytics. This is quite surprising since AI is booming and being used in many industries.

Marketing AI 56

Marketing AI Tips Work Management Ethics 56

seo.co

APRIL 1, 2021

Content doesn’t stop at blogs however, there is also a great room for social media to enhance your web presence and improve your ranking. Newsletters, press releases, and emails all matter. Using a sketchy site to build your reputation online will only have a negative effect or it could earn you a penalty from Google. .

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Nuvi

JUNE 23, 2022

Social Media Analytics. Of the ten categories, Reputation was noted as a Momentum Leader for experience management, online reputation management, social media analytics, and social media monitoring. . Best Meets Requirements: Mid-Market Social Media Analytics. Local Listing Management . Social Customer Service.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Vidyard

APRIL 30, 2015

The same strategy applies to Facebook videos, as viewers aren’t going to hear the audio unless they explicitly press play. If your content is compelling, your followers will be excited to share it, and you’ll reap the benefits of virality, and increased analytics on the content. Keep it short.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

SpotMe Blog

MAY 25, 2021

A remarkable event experience will create a deeper engagement with your audience, gain more buzz online and in the press, demand a higher sponsorship price, and boost your ROI. . Your production team will begin working with you to design sets and room designs that will match and complement your event’s objectives and goals.

Work Management 52

Work Management Product Marketing Management Act-On 52

ClearVoice

MARCH 5, 2019

For example, if you’re building media lists and preparing a press release for a new client, and you plan to hit “Send” on that release in two weeks to coincide with a specific event — let the client know the plan, so they don’t sit for two weeks wondering what you’re up to. Trade magazines also tend to have a bit of wiggle room.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74

QuanticMind

AUGUST 17, 2023

Indeed, a growing number of agency pitches today feature purpose-built services supported by their holding company’s dedicated data and analytics divisions. It will also open up room to do a feasibility check as well as an objective brainstorm that moves you from problem to solution. Gain more operational control?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Hubspot

MARCH 19, 2015

I booked some alone time in the company nap room, conjured up Doc Brown and hopped aboard my mind’s Delorean. HubSpot’s podcaster and I tried to figure out if we could get (still) Apple CEO Tim Cook to mention The Growth Show during the company’s next press event. Destination: 2018. Constructing a Vivid Vision. Now it’s your turn.

Hubspot 28

Hubspot Cable Blogger Content 28

readwrite

SEPTEMBER 23, 2010

August data from Web analytics firm comScore showed Groupon’s unique visitors increased 23% from July to August, meaning it grew the fourth-fastest out of the top 250 largest properties on the Web. There are plenty of Groupon imitators and Groupon, with its 50% cut of sales, has left plenty of room to be beaten on price.

Startups 40

Startups Press Pricing Price 40

Adobe Experience Cloud Blog

DECEMBER 13, 2012

Of course, it’s okay to track some of these metrics internally within your department (we call these “boiler room metrics”) if they help you make better marketing decisions. Some common examples include press release impressions, Facebook “Likes”, and names gathered at tradeshows. Here are the top categories of metrics to avoid.

Budget Programs 48

Budget Programs Cost per Lead Paid Search Agency Opt-out 48

Nuvi

OCTOBER 6, 2022

Best Usability – MidMarket Social Media Analytics. “We Best Usability – Enterprise Social Customer Service. Best Usability – Enterprise Social Media Suites. Best Usability – MidMarket Social Media Monitoring.

Enterprise Management 40

Enterprise Management Lead Scoring Lead Ranking Marketing Management 40

Sword and the Script | B2B

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI still can’t read the room “Over-use of AI in PR to become more productive will reveal a credibility gap.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Moz

JUNE 10, 2020

One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”. You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. This principle also gives you wiggle-room for pre-test and post-test analysis.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”. You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. This principle also gives you wiggle-room for pre-test and post-test analysis.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Nuvi

MARCH 29, 2022

. – March 29, 2022 – Reputation , the global leader in reputation experience management (RXM), today introduced Competitive Intelligence, enhancing its platform with deeper insights and analytics.

Enterprise Management 52

Enterprise Management Business Work Management Gartner 52

Hubspot

MAY 10, 2016

If you want to experiment with Snapchat Lenses -- animations that can be overlaid on top of your selfie -- simply press and hold your face until the Lens option appears below. Here's the truth: Talk to any social media manager and they’ll tell you Snapchat analytics are a pain in the rear. Another tricky part about Snapchat analytics?

Marketing & Strategy 28

Marketing & Strategy Hubspot Social Media Press 28