Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Ads are running, money is spent, but now comes the million-dollar question: Is it working?

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? Google Analytics).

Marketing Analytics Tools 114

Marketing Analytics Tools Marketing Automation Services Work Management Marketing Management 114

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Without it, how can executives, business owners and managers make day-to-day and long-term decisions? This was a common practice 25-30 years ago in the early days of digital marketing, but I thought it had faded away. I was wrong.

Lock-In 127

Lock-In Marketing Analytics Tools Paid Search Agency Advertising Agencies 127

Heinz Marketing

DECEMBER 20, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing For companies today, a well-aligned and orchestrated marketing strategy is necessary to remain competitive and successful. What Is Marketing Orchestration? Solution: Focus on the “why” behind each tool and ensure it supports overarching GTM goals.

Marketing Analytics Tools 98

Marketing Analytics Tools CMS Development Marketing & Strategy Marketing Strategy 98

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing Automation Services 304

Marketing Automation Services Marketing AI Marketing Automation Work Management 304

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge.

Content Marketing 311

Content Marketing Marketing Analytics Tools Click Rate Content 311

Zoominfo

JANUARY 24, 2025

Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams to optimize every stage of their sales process. But selecting the right sales analytics tool for your GTM team takes time and resources.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

Marketing Analytics Tools 122

Marketing Analytics Tools Forecasting Marketing & Strategy Marketing Strategy 122

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 240

Marketing Analytics Tools Enterprise Management Product Work Management 240

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing & Strategy 293

Zoominfo

JUNE 4, 2025

Marketers are the most enthusiastic adopters of AI tools across go-to-market, with significantly higher rates of weekly and daily AI use compared to sales and operations peers, according to a survey of more than 1,000 GTM professionals. Another 15% of marketers are experimenters, using AI monthly.

Marketing Analytics Tools 130

Marketing Analytics Tools Customer Surveys Sales Qualified Leads Peer-to-peer 130

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Unassigned traffic in GA4 refers to website visits that cannot be categorized into any of Google’s predefined default channel groups. What is unassigned traffic in GA4?

Marketing Analytics Tools 117

Marketing Analytics Tools Traffic Cost Per Click CPC 117

Marketing Insider Group

SEPTEMBER 9, 2024

Analytics tools, A/B testing, and heatmaps track performance and optimize funnel stages, providing greater insights. Image Source Awareness: This is where potential customers first discover your product or service through marketing and advertising efforts. It comprises four main stages: Awareness, Interest, Decision, and Action.

Top of Funnel 312

Top of Funnel Funnel Advertising Marketing Management Conversion Rate 312

Optinmonster

FEBRUARY 13, 2025

Google Analytics 4 (GA4) is a powerful tool for understanding your website visitors. Use Case Example Let’s say you have a digital marketing blog. You have a post called Beginners Guide to Email Marketing that consistently ranks as one of your top pages. Start Generating More Leads (& Grow Your Business!)

Marketing Analytics Tools 86

Marketing Analytics Tools Analytics Lead Scoring Lead Ranking 86

Marketing Insider Group

MARCH 17, 2025

Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. Analytics show what works, what flops, and where to focus next. A sudden traffic drop from search? Thats a sign rankings may have taken a hit.

Analytics 185

Analytics SEO Marketing & Strategy Lead Scoring 185

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now.

Marketing Analytics Tools 116

Marketing Analytics Tools Peer-to-peer Work Management Marketing Management 116

Heinz Marketing

JUNE 25, 2025

CLV helps justify investment in onboarding, CS, and customer marketing. What’s the difference between CLG metrics and traditional marketing metrics? How do I link product usage data to marketing success? CLG metrics help marketing speak the language of revenue. How do I measure expansion revenue from existing customers?

Marketing Analytics Tools 91

Marketing Analytics Tools Lead Ranking B2B Marketing Top of Funnel 91

Martech

NOVEMBER 7, 2024

1 pick as your go-to-market (GTM) motion? went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. One motion among several PLG is one of a number of recognized GTM motions.

Marketing Analytics Tools 120

Marketing Analytics Tools Product Budget Programs Peer-to-peer 120

Navigate the Channel

APRIL 30, 2025

Monitoring user behavior effectively is the backbone of successful digital marketing and data analysis. Thats where custom events, dimensions, and parameters in Google Tag Manager (GTM) and Google Analytics 4 (GA4) come in. Create a Tag in GTM Log in to Google Tag Manager.

Marketing Analytics Tools 65

Marketing Analytics Tools Trigger Marketing Tagging Classified Ads 65

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. AI is making these practices impossible to hide.

Marketing Analytics Tools 103

Marketing Analytics Tools Enterprise Management Marketing AI Allocation 103

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Marketing Analytics Tools 73

Marketing Analytics Tools Analytics Marketing Websites Trigger Marketing 73

Martech

DECEMBER 17, 2024

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. And what great GTM impact they’d be losing if they bet the money on something else. Thats because most marketers have never invested in knowing.

Marketing Analytics Tools 102

Marketing Analytics Tools B2B Marketing Planning B2B 102

Marketing Insider Group

JUNE 10, 2024

Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.

Analytics 311

Analytics Top of Funnel Marketing Analytics Tools Product 311

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. At this point, its clear to many that GTM is not the deterministic, coin-operated machine that many founders and VCs thought it would be almost two decades ago. Critical facts for your 2025 GTM strategy 1.

Marketing Analytics Tools 104

Marketing Analytics Tools Lead Scoring Lead Ranking Peer-to-peer 104

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness.

High Quality Lead 300

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 300

Martech

DECEMBER 2, 2024

Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. Marketing takes the blame. Marketing takes the blame.

Marketing AI 125

Marketing AI Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution 125

Marketing Insider Group

MARCH 18, 2025

Use audience data from Google Analytics, social media insights, or past ad campaigns. Focus on Google search ads for people seeking legal advice in your area. LinkedIn Ads Best for B2B marketing. A/B Test Everything Even the best marketers dont get it right on the first try. Age, interests, pain points?

Cost per Acquisition 263

Cost per Acquisition Marketing & Strategy Marketing Strategy Media 263

Webbiquity

AUGUST 27, 2024

Navigating the competitive landscape of marketing employment requires a standout resume. However, many marketers—even the most creative ones—often stumble when crafting this crucial document. Failing to Quantify Achievements Marketing is results-driven, so your resume should be as well. Yes, it’s an ad.

Peer-to-peer 200

Peer-to-peer Marketing Analytics Tools Paid Search Agency Advertising Agencies 200

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Social Marketing 190

Social Marketing Planning Work Management Marketing Analytics Tools 190

Marketing Insider Group

DECEMBER 9, 2024

A content calendar makes it easier to manage deadlines and ensure timely delivery. Tracking Content Performance Once your content is live, track its performance using Google Analytics and other SEO tools. Marketing Insider Group offers a range of services to help businesses stay competitive in our current market.

SEO 283

SEO Top of Funnel Marketing Websites Effectiveness 283

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Allocation Marketing Automation Services 130

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers.

Social Media 298

Social Media Media Psychographics B2B Thought Leadership 298

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Top of Funnel 238

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 238

WordAgents

JUNE 24, 2025

What Social Media ROI Actually Means Social media ROI refers to the value a business receives from its social media marketing investments. Why Social Media ROI Matters Marketing teams face more pressure than ever to prove results. Insights: Use actionable insights from analytics to guide campaign decisions and future planning.

Social Media 195

Social Media ROI Practices Media 195

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it. Oh, and it’s free!

Budget Programs 137

Budget Programs Enterprise Management CMS Development SEO 137