Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. Measurable Results Account-based advertising software provides detailed analytics, allowing marketers to track performance and demonstrate clear ROI.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

NOVEMBER 18, 2024

This technology goes beyond standard analytics by revealing the insights needed to engage with high-value prospects, and helps you fill in the blanks and add valuable signals that standard web forms and piecemeal tracking systems simply can’t match. What is Visitor Identification Software?

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Social Media 110

Social Media Analytics Media Examples 110

Webbiquity

NOVEMBER 21, 2024

Image credit: Cherrydeck on Unsplash Modern B2B buyers research extensively across multiple channels before considering vendor contact, creating both challenges and opportunities for marketing teams ready to adapt their approach. This systematic approach turns scattered ideas into polished marketing assets that align with business goals.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content. You should meet your audience where they are.

Social Media 137

Social Media Work Management Marketing Management Marketing AI 137

Marketing Insider Group

MARCH 10, 2025

Outsourcing places CRM operations in the hands of specialists who configure automation, monitor analytics, and refine processes. Cloud-based encryption, multi-factor authentication, and automated compliance reporting further strengthen protection. Managing these channels internally requires dedicated staff for each platform.

Enterprise Management 164

Enterprise Management Marketing Management CRM Service 164

Single Grain

APRIL 17, 2025

While LinkedIn provides a powerful platform for ABM execution, the most effective campaigns coordinate LinkedIn efforts with other channels to create a cohesive, multi-touch experience for target accounts. But how do you create a seamless connection between all these channels? AI-powered tools like Karrot.ai

Multi-Channel 52

Multi-Channel Account Based Marketing Multi-Touch Attribution ABM 52

Zoominfo

AUGUST 27, 2024

By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Navigate the Channel

MARCH 18, 2025

By using various channels to create a consistent customer experience, you can reach a wider audience and guide them toward making a decision. At its core, cross-media marketing is the integration of several marketing channels to create a seamless and personalized customer experience.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Webbiquity

MARCH 31, 2025

Slightly more than half of all global enterprises approximately 61% are already using big data and analytics. Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up! Processing.

Marketing Automation Services 87

Marketing Automation Services Marketing Management Multi-Touch Attribution Analytics 87

Zoominfo

OCTOBER 24, 2024

Enhanced Pipeline Management : These tools provide real-time insights and predictive analytics, helping sales teams prioritize leads and optimize their sales pipeline. From AI-powered customer interactions to advanced sales analytics, Einstein helps sales teams engage at the right moment, create specific outreach, and work more efficiently.

Enterprise Management 211

Enterprise Management Marketing AI Work Management Marketing Management 211

Marketing Insider Group

JULY 27, 2020

This means you can apportion more of your budget toward your most effective channels. Most businesses will be using several marketing channels, and each channel may have a number of touch points. This is easily discovered by investigating your website analytics data. Multi-touch attribution. Image source: [link].

Marketing Attribution 362

Marketing Attribution Multi-Touch Attribution Marketing Strategy Marketing & Strategy 362

SocialPilot

OCTOBER 15, 2024

Even though the pricing might seem reasonable, we need to highlight that the cost for additional social media channels and users can add up quickly, especially for growing teams or businesses managing multiple accounts. Buffer Pricing Guide: A Business-Specific Breakdown 1.

Pricing 111

Pricing Price Enterprise Management Paid Search Agency 111

Vision Edge Marketing

JUNE 7, 2022

In 2018, a CMO survey , found that only 30% of B2B marketers rely on analytics to make data-driven decisions. Some Marketing organizations are more proficient at using data and analytics than others. About the Data for the Insights into Marketing’s Analytics Mastery. The 4 Benefits of Data Analytics Mastery.

Lead Ranking 261

Lead Ranking Analytics Lead Scoring Demand Generation Agencies 261

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? A blend of organic, paid and grassroots efforts can yield better results from all channels. Youll better determine what media channels theyre more likely to use at each touch point. If it sounds too good to be true, it probably is.

Top of Funnel 122

Top of Funnel Marketing Funnels Planning Multi-Channel 122

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. Since your CDP has a broader and deeper set of data on customers, it can be the central hub for multi-track campaigns. The CDP can also help with cross-channel and multi-site orchestration.

Marketing Automation Services 123

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 123

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Marketing AI 127

Marketing AI Enterprise Management Work Management Multi-Channel 127

Zoominfo

FEBRUARY 18, 2025

Outbound sales call tracking software enhances your sales team’s efficiency by automating call logging, providing real-time analytics, and integrating with customer relationship management (CRM) systems. Analytics & Reporting: Opt for software with robust insights to track performance and improve sales tactics.

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Martech

DECEMBER 2, 2024

Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions. Helps understand the effectiveness of different channels in driving sales. Martech tools: Google Analytics: To track sales and user behavior.

Multi-Touch Attribution 119

Multi-Touch Attribution Marketing Attribution Marketing Analytics Tools Multi-Channel 119

Zoominfo

DECEMBER 20, 2024

Key Features: Email and activity tracking with CRM integration Multi-channel campaign automation Sales dialer Revenue intelligence tools Customizable workflows Learn More about Groove 6. The platform combines content management, integrated communications, engagement analytics, and guided selling.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Zoominfo

DECEMBER 6, 2024

Multi-language support. Analytics for data-driven decision-making. Automation of cross-channel marketing tasks. Its multi-language support and adaptability make it a tool for companies looking to streamline operations, maintain clean data, and scale revenue. Multi-language support. Customizable booking management.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Webbiquity

JANUARY 10, 2023

Features: Behavior Analytics. Multi-Channel Marketing. Multi-Channel Marketing. Ability to promote campaigns by reaching the customers at a faster pace and exposing them to various channels easily. Advanced Analytics. It provides powerful analytics that are simple to understand. Lead Nurturing.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Enterprise Management Work Management 312

WordAgents

APRIL 3, 2025

Instead of scrambling to produce last-minute posts, brands with a content plan create a consistent, data-driven approach to publishing across multiple channels. A multi-platform approach maximizes content reach and boosts engagement. Use analytics tools to see where people drop off, what they share, and what converts.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Invest in ‘last mile’ analytics The ability to track and attribute marketing efforts to financial results is essential.

Paid Search Agency 134

Paid Search Agency Lead Ranking ROMI Work Management 134

sagefrog

DECEMBER 3, 2024

It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience. To streamline your efforts, consider following a structured, multi-step approach to demand generation.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

FunnelEnvy

OCTOBER 14, 2024

Since 2005, Google’s Universal Analytics (UA) has been a critical marketing data and analytics source. Today, Google Analytics 4 (GA4) is emerging as a powerful tool to empower B2B professionals to take control of their website’s conversion rate and lead gen efforts. Let’s break down the most impactful features.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics B2B Marketing Sales Qualified Leads 64

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels. Connecting the customer journey.

CMS Development 118

CMS Development Digital Asset Management SEO Personalization 118

Martech

MARCH 4, 2025

Demand generation uses intent signals and predictive analytics to engage high-value accounts. Proficiency in marketing technology, including CRM, automation, AI and analytics tools. Blending creativity with analytical rigor is now a critical competency for modern marketers.

Multi-Touch Attribution 125

Multi-Touch Attribution Marketing AI B2B Marketing Marketing Analytics Tools 125

Martech

AUGUST 1, 2024

from its Pulse AI: Signals platform provides multi-location businesses with a comprehensive view of customer insights. Spok aims to help businesses understand customer behavior, improve content strategy, and increase ROI across digital channels. Chatmeter’s Surveys 2.0 Thinking Media and streamr.ai Processing.

Marketing AI 113

Marketing AI Enterprise Management Ad Frequency Marketing Management 113

Martech

NOVEMBER 20, 2024

Creative power: The same team member can generate assets on the spot for any channel. For example, if a retail brand identifies a sudden trend in eco-friendly products, the time it takes to launch a targeted campaign across channels may take too long, and competitors who can pivot more quickly will likely capture the trend.

Positioning 129

Positioning Work Management Marketing Management Multi-Channel 129

Webbiquity

JANUARY 26, 2021

Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence. First, it clearly identified five channels, or types of presence, marketers needed to focus on. Influencer marketing is a key strategy within the earned-media channel.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

sagefrog

JANUARY 13, 2025

Tools to Build Buyer Personas Companies can leverage tools like surveys, feedback forms, and LinkedIn analytics to develop accurate buyer personas and provide insights into audience behaviors and interests. Tech Lead Generation Strategies A multi-faceted approach ensures diverse audiences are reached effectively.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Marketing Insider Group

MARCH 17, 2021

And with more people online than ever before, a multi-channel content strategy is a must to capture the lion’s share of your target market. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. Content marketing checks off all three boxes. It’s not alone.

Content Marketing 356

Content Marketing Paid Search Agency Advertising Agencies Business 356

Zoominfo

DECEMBER 20, 2024

Key Features: AI-driven workflows for task automation Buyer engagement tools for multichannel outreach Analytics and forecasting capabilities CRM integration Learn More about Salesloft 3. As an AI-powered CRM for sales, it integrates data analytics directly into the system, enabling users to streamline their sales processes.

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Zoominfo

JANUARY 21, 2025

AI-Driven Multi-Touch Campaign Optimization: ZoomInfo enables GPT to optimize multi-touch campaigns by identifying the best channels, timing, and messaging for each contact. Generally, they centralize high-quality data and signals, and apply sophisticated AI to prioritize accounts and tailor recommendations.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130