Marketing Insider Group

MARCH 2, 2021

The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis?

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Analysis Top of Funnel Work Management Lead Ranking 321

Vision Edge Marketing

APRIL 4, 2023

Data analytics and insights are the keys to unlocking this potential. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. This growth reflects the growing importance of data analytics in today’s business environment.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Marketing Insider Group

MAY 11, 2021

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Predictive analytics can help you connect with customers on a deeper level so you can stand out from the crowd and get ahead of the competition. Quick Takeaways.

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Lead Ranking Analytics Marketing AI Marketing Budget 352

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

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Analytics Privacy Privacy Policies Marketing Analytics Tools 123

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

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Analytics Enterprise Management Work Management Business 120

Martech

SEPTEMBER 4, 2024

Data analytics is essential for marketers to understand and engage their target audiences. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey. Harnessing data analytics to reach the U.S.

Analytics 111

Analytics Psychographics SMS Paid Search Agency 111

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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Marketing Automation Services Analytics Software Deliverability 189

xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer. Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer. xiQ has solved this problem too. appeared first on xiQ inc.

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SWOT Analysis Optimization Ad Building 133

Exo B2B

SEPTEMBER 17, 2024

Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. However, once a market analysis has been completed, its potential is often under-exploited by B2B marketers. Why is market analysis often under-utilized in an international B2B marketing context? new insights can emerge.

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Analysis Marketing AI B2B Marketing Product 52

SmartBug Media

JULY 30, 2024

A target audience analysis can cut through the noise and identify your ideal customer. Here are four steps to conducting a target audience analysis that will get you closer to the customers who can help your business thrive. Identifying who your business aims to serve is the foundation of target audience analysis.

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Ideal Customer Profiles Analysis Lead Ranking Lead Scoring 59

Zoominfo

FEBRUARY 13, 2021

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. So let’s take a look at fourteen professionals in the field who are doing some great work in data and analytics: 1.Steve

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Analytics Business Digital Transformation Merchandising 246

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 105

Acquisitions Marketing Budget Analytics Allocation 105

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Analysis Marketing AI Examples SWOT 99

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

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Twitter Analytics Tools Best Practices 139

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

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Analysis Marketing Report Content Analytics 114

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

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Marketing AI Analytics B2B Marketing Lead Ranking 112

Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. In your inbox.

Lead Ranking 130

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 130

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Linkedin 110

Linkedin Analytics Work Management Marketing Management 110

CMSWire

APRIL 12, 2024

Explore the top AI tools for marketing data analysis and learn how to navigate the martech landscape. Continue reading.

Tools 137

Tools Analytics Analysis Marketing 137

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 209

Marketing Analytics Tools Class Budget Programs Analytics 209

Televerde

JULY 9, 2024

In B2B marketing and sales , the win/loss analysis is vital for understanding the reasons behind successful and unsuccessful deals. Gaining data-driven marketing insights requires using data and analytics to uncover patterns and trends in market behavior, customer preferences, and campaign effectiveness.

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Analysis Marketing Management Planning Marketing Automation Services 52

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Marketing Analytics Tools 142

Marketing Analytics Tools Social Media Top of Funnel Analytics 142

Martech

APRIL 6, 2023

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.” Get MarTech!

Analytics 105

Analytics Multivariate analysis Forecasting Lead Ranking 105

Goodish Agency

JUNE 17, 2024

While GA4 has introduced innovative features and capabilities that mark a significant step forward in digital analytics, it has also. The answer is nuanced.

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Analysis Analytics Features Marketing Analytics Tools 90

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”.

Analytics 131

Analytics Work Management Marketing Analytics Tools Marketing Management 131

Blue Flame Thinking

SEPTEMBER 8, 2023

Understanding your website demographics and analytics is a critical step in using data to make decisions. Analytics platforms such as GA4 allow you to create custom events for tracking user interactions such as button clicks, video views, and scrolling depth. Your website is the most visible view of your brand and products or services.

Traffic 92

Traffic Analysis Marketing Websites Allocation 92

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Search Engine Journal

JULY 23, 2023

Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder. The post Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics appeared first on Search Engine Journal.

eCommerce 94

eCommerce Analysis Google Analytics 94

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Hashtag analytics 101: Using the best hashtags for your social strategy. Advanced social media analytics.

Social Media 125

Social Media Analytics Media Template 125

Salesforce Marketing Cloud

JULY 11, 2024

Well then, you just may need a SWOT analysis. A SWOT analysis for a small or medium-sized business ( SMB ) is a powerful but simple process. Here’s your guide to SWOT: What is a SWOT analysis? Why is a SWOT analysis important? What is a SWOT analysis? Why is a SWOT analysis important? Back to top.)

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SWOT Small Business Marketing Analysis SMB 52

Oktopost

NOVEMBER 16, 2023

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

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Analysis Budget Programs Social Media Allocation 71

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

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Marketing Attribution Marketing Analytics Tools Analytics Features 116

Fuld & Company Blog

AUGUST 10, 2023

To ensure the success of their new product, the manufacturer’s innovation team sought to learn from the mistakes of similar product manufacturers and develop a solution that met customer expectations, using customer sentiment analysis. To ensure a comprehensive analysis, the data encompassed a span of three years.

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Analysis Allocation Lead Ranking Case Studies 52

Martech

OCTOBER 31, 2022

Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Tag analysis — what’s firing on my site? Getting started with Google Analytics 4. For WordPress.

Marketing Analytics Tools 107

Marketing Analytics Tools Resources Analytics Google 107

Search Engine Journal

MAY 12, 2023

Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide. The post How To Exclude Internal Traffic In Google Analytics 4 appeared first on Search Engine Journal.

Traffic 109

Traffic Analytics Google Analysis 109