Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics.

Enterprise Management 311

Enterprise Management Work Management Marketing Management Budget Programs 311

Marketing Insider Group

AUGUST 26, 2024

It also enhances personalization by tailoring content and offers to individual customers and improves data analysis by quickly processing and presenting insights from large datasets. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers.

Marketing Automation Services 307

Marketing Automation Services Marketing AI Marketing Automation Work Management 307

Marketing Insider Group

AUGUST 6, 2024

The integration of machine learning and predictive analytics allows for continuous improvement and adaptability in your advertising strategies. Data Analytics: Real-time analysis helps in making quick adjustments to improve performance continually. No more spending hours tweaking campaigns manually.

Advertising Agencies 315

Advertising Agencies Advertisements Advertising Automation 315

Vision Edge Marketing

DECEMBER 3, 2024

The Six Most Important Data Every Company Should Collect To avoid the pitfalls Kodak, Blockbuster, Nokia, and Yahoo encountered, we advise business leaders and boards of directors to prioritize the collection and analysis of six key types of data: Market Data : This includes data on market trends, competitive analysis, and consumer preferences.

Statistics 249

Statistics Allocation Terms and Conditions Lead Ranking 249

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. In this blog post, I’ll share my top picks for competitor analysis tools to help you make an informed choice for your business. I spend hours on competitive research each week, using a variety of software.

Paid Content 98

Paid Content Budget Programs Analysis Optimization 98

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Competitor Analysis: Study your competitors’ followers to identify gaps and opportunities. You can then use your favorite analytics tools to gather data and insights.

Social Media 301

Social Media Media Psychographics B2B Thought Leadership 301

Marketing Insider Group

OCTOBER 28, 2024

Analyze Campaign Performance A successful paid media campaign begins with a detailed analysis of existing performance. You can also use data analytics tools to spot trends in audience behavior, peak engagement times, and high-performing creatives. Review Campaign Data: Use campaign analytics tools to review performance daily or weekly.

Cost Per Click 311

Cost Per Click ROI Cost per Acquisition Optimization 311

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Social Media 110

Social Media Analytics Media Examples 110

SocialPilot

MAY 8, 2025

Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. In this article, we walk you through the steps to perform the analysis thoroughly and talk about some of its benefits. What is Social Media Audience Analysis?

Social Media 82

Social Media Analysis Process Media 82

Marketing Insider Group

OCTOBER 23, 2024

Data Analysis: With AI-powered analytics, marketers can gain deeper insights into campaign performance and audience engagement. Predictive Analytics AI can analyze historical data and predict future trends, helping marketers anticipate customer behavior. This results in better targeting, higher engagement, and improved ROI.

Marketing AI 179

Marketing AI Paid Content Social Media Social Marketing 179

Webbiquity

JULY 23, 2024

Moreover, AI-powered analytics can predict trends, helping companies stay ahead of the curve. Image credit: Kapwing Moreover, sentiment analysis tools like Brandwatch and Brand24 help you understand audience reactions. For instance, companies using AI features for personalization report up to a 15% increase in sales.

Lead Ranking 298

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 298

Marketing Insider Group

JULY 24, 2024

Video Source Track metrics like: Brand Mentions: The number of times people mention your brand online, revealing your visibility Sentiment Analysis: Assessing the tone of these mentions to understand public perception of your brand Consistently producing relevant content that resonates with your audience can build brand awareness.

Advertising Benchmark 299

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 299

Marketing Insider Group

NOVEMBER 21, 2024

Future CRM trends point toward deeper integration with social platforms, enhanced automation capabilities, and more robust analytics tools. Predictive analytics, for example, will help brands anticipate customer needs and proactively address them before they escalate into issues.

Social Media 267

Social Media Work Management CRM Marketing Management 267

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 94

Analytics Social Media Ideal Customer Profiles Impressions 94

Marketing Insider Group

DECEMBER 9, 2024

Tracking Content Performance Once your content is live, track its performance using Google Analytics and other SEO tools. Ahrefs or SEMrush: These SEO tools provide keyword research features and content gap analysis to ensure your content is optimized. A content calendar makes it easier to manage deadlines and ensure timely delivery.

SEO 286

SEO Top of Funnel Marketing Websites Effectiveness 286

Webbiquity

NOVEMBER 21, 2024

When combined with careful analysis and testing, these innovative tools help marketing teams build campaigns that resonate with decision-makers throughout their research phase and buying process. Leveraging B2B Analytics for Growth Using B2B analytics reveals hidden patterns in buyer behavior and campaign performance that basic metrics miss.

B2B Marketing 161

B2B Marketing Work Management Planning Marketing Management 161

Marketing Insider Group

SEPTEMBER 24, 2024

Using data analysis to evaluate the success of your campaigns helps track performance metrics, allowing you to refine strategies and achieve better results. An Analytical Mindset Developing an analytical mindset is crucial as you figure out how to become a good social media marketer.

Social Marketing 193

Social Marketing Planning Work Management Marketing Analytics Tools 193

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Social Media 134

Social Media Work Management Marketing Management Marketing AI 134

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Marketing AI 129

Marketing AI Trends Marketing Management Paid Search Agency 129

Vision Edge Marketing

MAY 6, 2025

And 69% of businesses cite better strategic decisions as a primary benefit of big data analytics, emphasizing the role of timely insights in shaping business strategy. Additionally, the use of advanced analytical tools and technologies, such as artificial intelligence (AI) and machine learning, can significantly expedite data processing.

Lead Ranking 162

Lead Ranking Lead Scoring Marketing AI Peer-to-peer 162

Marketing Insider Group

FEBRUARY 10, 2025

AI, predictive analytics, and data privacy are the future of CRM, enabling smarter, customer-focused retention strategies. Features like automated ticketing systems and chatbots provide prompt responses, while analytics can highlight recurring problems for preemptive solutions. Predictive analytics is another new development.

CRM 238

CRM Enterprise Management Marketing Management Marketing & Strategy 238

Contently

OCTOBER 3, 2024

Best free B2B SEO tools Google Analytics Let’s start with the most obvious: Google Analytics. Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website. Likely, you are already using it.

Budget Programs 137

Budget Programs Enterprise Management CMS Development SEO 137

Martech

JULY 11, 2025

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Speed up analysis. What are annotations in GA4? Improve team alignment.

Marketing Analytics Tools 59

Marketing Analytics Tools Analytics Paid Search Agency PR 59

Act-On

AUGUST 2, 2024

And some organizations rally around analytics within a shared platform, like the Act-On Analytics embedded in our marketing automation solution. Faster, more accurate analysis Working with an SSOT enables real-time access to the data you need, when you need it. Some organizations use expensive customer data platforms (CDPs).

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Animalz blog

NOVEMBER 21, 2024

Today, we’re launching a major update of Revive with: Full compatibility with Google Analytics 4 (GA4) Instant reports (no more 24-hour wait) More data filters for faster insights Mobile-optimized interface A short video walkthrough of the new Revive content refresh tool. This can uncover smaller gems that might be worth refreshing.

Analysis 57

Analysis Tools Content Traffic 57

Convince & Convert

SEPTEMBER 14, 2024

Five tips on how to use AI to target and segment audiences: Machine learning (ML) and Predictive Analytics Since 45% of marketers identify audience segmentation as a key issue, leverage AI-powered tools like machine learning and predictive analytics to segment your audience more effectively.

Trends 144

Trends Tips Paid Search Agency Planning 144

Single Grain

MAY 11, 2025

This comprehensive analysis cuts through the hype to examine the actual business impact of CRO testing. Modern CRO testing involves: Hypothesis : Forming theories about what changes will improve conversions, based on user data, analytics, and behavioral insights. Friction points : Areas with high drop-off rates identified in analytics.

Analysis 52

Analysis ROI Multivariate analysis Lead Ranking 52

Zoominfo

AUGUST 27, 2024

By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. Marketo Engage brings together customer data, content, automation, and analytics for marketing and sales teams to coordinate personalized engagement at every touchpoint.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Zoominfo

NOVEMBER 1, 2024

Measurable Results Account-based advertising software provides detailed analytics, allowing marketers to track performance and demonstrate clear ROI. Increased Efficiency By concentrating resources on high-potential accounts, businesses can optimize their marketing spend and efforts. Key Features: AI-powered insights from a database of 4.2

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Webbiquity

AUGUST 30, 2024

Use analytics to track what types of content perform best and adjust your strategy, and social listening to capture and respond (if needed) to every brand mention. Plus, AI can handle the heavy lifting of data analysis, freeing you up to focus on the creative side of things. It’s not just about posting, but posting with purpose.

Paid Content 170

Paid Content Marketing AI Content Marketing Planning 170

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. It also offers access to historical Facebook mention data and sentiment analysis.

Facebook 100

Facebook Social Marketing Work Management Marketing Management 100

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

FunnelEnvy

OCTOBER 28, 2024

On July 1, 2024, Google officially sunsetted its Universal Analytics (UA) service. The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is a pivotal change for B2B marketing professionals, particularly those focused on lead generation in the SaaS sector.

Analytics 64

Analytics Lead Ranking Marketing Analytics Tools Privacy 64

Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? It provides a centralized repository for data analysis, reporting, and decision-making. Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates.

Account Based Marketing 117

Account Based Marketing Startups Marketing Automation Services ABM 117

Stevens & Tate

OCTOBER 17, 2024

In this article, we’ll explore how you can boost your AIQ by understanding six of the most powerful applications of AI: AI-Powered Personalization Predictive Analytics Sentiment Analysis AI-Driven Ad Optimization Content Creation Dynamic Pricing Ready to explore your AIQ? That’s where AI-powered sentiment analysis steps in.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 98

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. It sets the stage for advanced analytics, machine learning and AI-powered decision-making.

Work Management 125

Work Management Marketing Management Google Privacy 125

Marketing Insider Group

DECEMBER 5, 2024

Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis. Marketing leaders adapt faster when equipped with actionable analytics, fostering smarter decisions. Keyword Performance Analysis CRMs evaluate keyword effectiveness based on user behavior, time spent on pages, and bounce rates.

Marketing Management 146

Marketing Management CRM SEO Lead Ranking 146