Marketing Insider Group

FEBRUARY 4, 2025

Artificial intelligence (AI) influences content creation and ranking systems. Image source Artificial Intelligence and SEO AI has revolutionized how search engines rank content. Marketers must adapt by producing content that not only meets user intent but also aligns with how algorithms interpret material.

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Marketing AI Trends SEO Dwell 242

Webbiquity

MARCH 14, 2025

Image credit: Google DeepMind on Pexels Artificial Intelligence (AI) is no longer a futuristic concept; its already become a transformative force across industries. For B2B businesses, which thrive on strong customer relationships and personalized experiences, AI is becoming a game-changer.

Marketing AI 152

Marketing AI Design B2B Marketing Lead Ranking 152

Martech

JULY 29, 2024

Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. It also creates category leaders from organizations that can extract maximum value from AI.

Marketing AI 140

Marketing AI Branding Brand Identity Digital Transformation 140

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. People are looking for answers beyond Google, turning to platforms like Amazon, TikTok and even generative AI tools.

Marketing AI 119

Marketing AI Analytics Marketing Management Transparency 119

Zoominfo

JANUARY 24, 2025

Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams to optimize every stage of their sales process. But selecting the right sales analytics tool for your GTM team takes time and resources.

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Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Webbiquity

JANUARY 7, 2025

Image credit: Marcelo Chagas on Pexels Its an interesting mix, covering metrics and analytics; martech tools; and a couple of oddball guest posts that generated a surprising degree of interest. But mostly, the interest was in AI, and specifically how it will impact marketing and SEO. Lots of marketers are asking.

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

Martech

FEBRUARY 19, 2025

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Yet artificial intelligence is only as good as the data feeding it. How do you make this transition work?

Marketing AI 133

Marketing AI Paid Search Agency Allocation Planning 133

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. It demands that marketing teams consistently have the right skills.

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Marketing AI Training Work Management Marketing Management 123

Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. Use AI tools to analyze customer behavior, preferences, and trends.

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Marketing AI Effectiveness Work Management Paid Search Agency 116

Vision Edge Marketing

OCTOBER 22, 2024

Today, Azure is one of top three cloud platforms worldwide with nearly 25% market share and drives 24% of the company’s revenue. It made a number of significant investments so it could adapt more quickly to market conditions and customer needs as well as enhance supply chain visibility.

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Marketing AI Work Management Marketing Management Customer Satisfaction 317

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

Marketing AI 120

Marketing AI Advertising Agencies Paid Search Agency Work Management 120

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Then 2024 was the year of genAIs integration into marketing automation solutions. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Ethics 122

Ethics Marketing & Strategy Touchpoints Marketing Automation Services 122

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. The AI can then find the common elements in the highest-performing campaigns.

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Creativity Co-Registration Allocation Paid Search Agency 122

Salesforce Marketing Cloud

OCTOBER 2, 2024

Artificial intelligence (AI) has gone mainstream. In fact, according to Salesforce’s Small Business Trends report , approximately nine in 10 small and medium-sized business (SMB) teams are using AI. 60% say they are currently using generative AI (GenAI) or plan to use it.

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Yes, it’s an ad.

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Paid Content Marketing AI Content Marketing Top of Funnel 169

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. AI is one of many tools available to us.

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Campaigns Work Management Budget Programs Sample 129

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. You can’t just eyeball these numbers; you need reliable analytics platforms to dig into the data.

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Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 139

Trends Tips Paid Search Agency Planning 139

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? Here are the key roles in the AI dream team.

Marketing AI 110

Marketing AI Ethics Work Management Marketing Management 110

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data?

Planning 126

Planning Allocation Paid Search Agency Barriers 126

Marketing Insider Group

FEBRUARY 25, 2025

AI in UX design has reshaped how digital experiences evolve. Quick Takeaways: AI refines UX by adapting interfaces based on real-time interactions. AI-powered accessibility tools help create experiences that include a wider audience. Predictive analytics tracks browsing behavior, purchase history, and engagement trends.

Marketing AI 162

Marketing AI Design User-Generated Content Urgency Marketing 162

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. This approach enhances the customer experience with AI.

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Marketing AI Email Marketing Work Management Marketing Management 133

Vision Edge Marketing

MAY 6, 2025

And 69% of businesses cite better strategic decisions as a primary benefit of big data analytics, emphasizing the role of timely insights in shaping business strategy. When you accelerate, you are more able to adapt to market shifts, optimize your operations, and seize emerging opportunities before your competitors can react.

Lead Ranking 154

Lead Ranking Lead Scoring Marketing AI Peer-to-peer 154

Vision Edge Marketing

APRIL 22, 2025

With the integration of AI and machine learning, dashboards are evolving into dynamic, interactive tools that provide real-time insights and predictive analytics. These AI-driven dashboards are enabling leaders to select and track meaningful measures and make their organizations more agile and responsive to market changes.

Storytelling 162

Storytelling Marketing Management User-Generated Content Interactive Marketing 162

Martech

JULY 17, 2024

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS.

Marketing AI 144

Marketing AI Lead Ranking Marketing Management Generation 144

Salesforce Marketing Cloud

MAY 6, 2025

If your company is like most, you probably use several AI tools. The finance department may be using artificial intelligence (AI) to streamline budgets. Sales might be trying out an AI agent to generate leads. And HR might be using AI to source candidates. An AI committee. The solution?

Marketing AI 123

Marketing AI Paid Search Agency Companies Lead Ranking 123

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies.

Analysis 129

Analysis Research Lead Scoring Lead Ranking 129

Salesforce Marketing Cloud

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI enterprise is what a successful business should look like. Does this company exist?

Marketing AI 128

Marketing AI Lead Ranking Allocation Peer-to-peer 128

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. AI adoption.

Marketing AI 130

Marketing AI Planning Budget Programs Marketing Management 130

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Up to 65% of customer experience leaders already view AI as an indispensable tool for creating richer interactions and securing a competitive edge.

Analytics 130

Analytics Ideal Customer Profiles Touchpoints Customer Satisfaction 130

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing AI 126

Marketing AI Enterprise Management Work Management Marketing Management 126

Webbiquity

JULY 11, 2024

It can be tempting to use artificial intelligence (AI) in your customer service flow to reduce costs. Use data analytics to offer relevant products or services and to customize communications. The post Nine Strategies to Build Customer Trust for Long-Term Relationships appeared first on B2B Marketing Blog | Webbiquity.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. The reality is otherwise.

Content Marketing 133

Content Marketing Planning Work Management Paid Search Agency 133

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Marketing AI 122

Marketing AI Marketing Attribution Advertising Channels Allocation 122

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. With insights from Tooba Durraze , Ph.D.,

Marketing AI 104

Marketing AI Allocation ROAS Paid Search Agency 104

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Marketing AI 126

Marketing AI Enterprise Management Work Management Multi-Channel 126